Ali Abdaal
@aliabdaal • 394,900 subscribers
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The Halo Effect: How First Impressions Shape Everything Ever noticed how we assume good-looking people are also smart or kind? That’s the halo effect in action. One positive trait makes us believe someone has others, even without evidence. This happens everywhere. A charismatic leader is often seen as competent. A student great at maths is assumed to be great at everything. The reverse is also true, someone with messy clothes might unfairly be judged as lazy or disorganised. Being aware of this bias helps us make better judgments and use it to our advantage. Have you ever caught yourself doing this?
Ali Abdaal163,000 Aufrufe • vor 9 Monaten
8+ years on the creator side of brand deals (and a couple on the brand side) taught me that creator marketing at scale can be a nightmare. So we built CreatorGrid to take the friction out of doing creator marketing at scale, with zero upfront cost for brands (whilst also providing brand deals with 0% commission for creators). We've been running campaigns with brands like Notion, Wispr Flow, Superhuman amongst others and we've just opened up a few more spots for new brands (apply here if you're interested: Anyway, here's a quick video explaining more 👇
Ali Abdaal14,843 Aufrufe • vor 1 Monat
Hey gang, quick announcement → if you're a brand trying to grow through UGC and influencer partnerships, my team and I've built a platform that might help. It's called CreatorGrid - think "Facebook Ads but for authentic influencer marketing." Here's the problem we're trying to solve: 1. Traditional influencer deals are risky (pay upfront, pray it converts) 2. Working with big influencers = expensive negotiations +/- drama 3. Thousands of micro-creators who'd love your product are impossible to reach at scale How CreatorGrid works: 1. Set your budget & CPM (cost-per-thousand-views) 2. Our global creator network sees your campaign 3. Creators who genuinely love your product submit content for approval 4. You approve what fits your brand 5. Creators post → we track performance → automatic payouts 6. You only pay for actual views (performance-based, not upfront) We validated this with our own app (Voicepal: Your Ghostwriter) - spent $7,691 to get 1.6M views at ~$5 CPM and hit profitability within 30 days. Right now we're doing white-glove onboarding for a select number of brands. If you're spending on influencer marketing and want to scale without the headaches, would love to chat - link to find out more in the next tweet :)
Ali Abdaal80,453 Aufrufe • vor 1 Jahr
This is insanely helpful 🤯 #lifeadvice #happiness #motivation
Ali Abdaal83,700 Aufrufe • vor 3 Jahren
You may be wondering why Izzy and I decided to start our family business, Sparkle Studios, together 🤔 Over the past 12 months, ever since we got married, we’ve been working on creating a suite of productivity and personal development apps. If you’ve known us for a while, you would probably know that we both make YouTube videos around the topics of productivity and personal development and how to create your dream life. But one thing that happens is, we tend to watch all these videos online but then never really take action, so we wanted to build tools that help people go from gaining knowledge online to actually executing on those ideas and taking action. We’d love for you to come on this journey with us of creating these apps, so if you have any questions you’d like us to answer, please leave a comment below 😄
Ali Abdaal34,139 Aufrufe • vor 1 Jahr
If you struggle with consistency or sticking to your habits, then listen up 🚀 My wife, Izzy, and I just launched our new app called ‘Momentum: Energising Habits’ which is available in the App Store now and we’re super excited to tell you about it. Here’s what you can do within the app: 1️⃣ Pick or create a habit of your choice e.g. yoga, read, go to the gym, journal 📚 🧘🏼♀️ 2️⃣ Select how often you want to complete your habit, on what days and for how long ⏰ 3️⃣ You can add photos to your ‘journal’ to keep track of everything you’ve completed 📸 4️⃣ Create or join accountability squads with certain habits so that others can hold you accountable 👭 5️⃣ Share your personal invite code or squad invite code to gift a 7-day free trial of Momentum app 🎁 The link to download is in my bio.
Ali Abdaal12,546 Aufrufe • vor 1 Jahr
The main difference with our app, Momentum: Energising Habits, is the shared accountability system that is built into the app. When you have accountability, the chance of you achieving your goals is between 6 to 9x higher than doing things alone 💪 So if you’d like to achieve the goals you set out to do or stick to your chosen habits… You can join our squad, use the code ‘UY5YFE’ once you’ve downloaded the app from the App Store (iPhone only, Android coming soon) or you can add the code within the squads feature on the app.
Ali Abdaal11,729 Aufrufe • vor 1 Jahr
You need to know your 'why' before starting a new project. Here's why 👇
Ali Abdaal18,466 Aufrufe • vor 2 Jahren