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Amanda Goetz

@AmandaMGoetz • 111,486 subscribers

Author of Toxic Grit (coming Oct 2025) | 🧩 Life’s A Game Newsletter | 2x Founder + 5x CMO + 3x Mom | Prev @EY_US @theknot @house__of__Wise

Shorts

I didn’t realize how much my job was affecting me. I made good money but it wasn’t in alignment with what I wanted for my life. So I was stressed, tired and “always on”. 4 week ago I quit to put all my energy into consulting and creating. Today we got caught in a typical Miami afternoon monsoon. Two months ago I would have been racing to the car to be on slack or zoom. Today we stopped and danced. And enjoyed life a bit more.

I didn’t realize how much my job was affecting me. I made good money but it wasn’t in alignment with what I wanted for my life. So I was stressed, tired and “always on”. 4 week ago I quit to put all my energy into consulting and creating. Today we got caught in a typical Miami afternoon monsoon. Two months ago I would have been racing to the car to be on slack or zoom. Today we stopped and danced. And enjoyed life a bit more.

29,283 Aufrufe

Was just evacuated from my hotel which is on fire.

Was just evacuated from my hotel which is on fire.

10,433 Aufrufe

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Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire Including her Stanley cup - still in tact and with ice in it!!! The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car. This company will now get likely 1B earned media impressions and positive brand awareness + knowledge of the quality of their product through this one quick response and 30 second video. 1. Listen to your social team 2. Moved fast 3. Care about your audience Great marketing move, Stanley!!!
0:57
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Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire Including her Stanley cup - still in tact and with ice in it!!! The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car. This company will now get likely 1B earned media impressions and positive brand awareness + knowledge of the quality of their product through this one quick response and 30 second video. 1. Listen to your social team 2. Moved fast 3. Care about your audience Great marketing move, Stanley!!!

Amanda Goetz

29,851,253 Aufrufe • vor 2 Jahren

Another day, another viral TikTok with incredible brand response. This woman bought a rain jacket from The North Face and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof. Her request? Meet me at the top of the mountain and bring me a new coat. The video got 10.3M views. The team at North Face quickly replied with a video showing a guy grabbing a new jacket at the North Face store, jumping on a helicopter and bringing it to Jenn. Another example of great social listening + speed to response! This is a masterclass in turning a unsatisfied customer into millions of impressions with positive brand sentiment. Bravo The North Face 👏
0:31
AmandaMGoetz's profile picture

Another day, another viral TikTok with incredible brand response. This woman bought a rain jacket from The North Face and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof. Her request? Meet me at the top of the mountain and bring me a new coat. The video got 10.3M views. The team at North Face quickly replied with a video showing a guy grabbing a new jacket at the North Face store, jumping on a helicopter and bringing it to Jenn. Another example of great social listening + speed to response! This is a masterclass in turning a unsatisfied customer into millions of impressions with positive brand sentiment. Bravo The North Face 👏

Amanda Goetz

20,756,257 Aufrufe • vor 2 Jahren

First they called it “quiet quitting” Now they call it “quiet vacationing” Know what’s not quiet? How tired millennials are of BS corporate culture. We tried climbing the ladder and we still can’t buy houses or save for retirement. Agree with Peter Guse on this one. Out: Giving everything for a company who doesn’t care about you. In: Work that enables you to feel fulfilled in and out of the “office” Agree?
1:01
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First they called it “quiet quitting” Now they call it “quiet vacationing” Know what’s not quiet? How tired millennials are of BS corporate culture. We tried climbing the ladder and we still can’t buy houses or save for retirement. Agree with Peter Guse on this one. Out: Giving everything for a company who doesn’t care about you. In: Work that enables you to feel fulfilled in and out of the “office” Agree?

Amanda Goetz

6,063,259 Aufrufe • vor 2 Jahren

Totally agree with this 2024 marketing prediction. Influencer marketing as we know it will start to fade as consumer trust of sponsored content declines. Influencers will instead be used to generate curiosity and passive awareness. (Think telling a dating story while putting on Charlotte Tilbury)
0:38
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Totally agree with this 2024 marketing prediction. Influencer marketing as we know it will start to fade as consumer trust of sponsored content declines. Influencers will instead be used to generate curiosity and passive awareness. (Think telling a dating story while putting on Charlotte Tilbury)

Amanda Goetz

137,766 Aufrufe • vor 3 Jahren

Less dancing in the clubs… more dancing in the kitchen. This is 38 ❤️ Thanks for all the bday wishes. So grateful for you all.
0:45
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Less dancing in the clubs… more dancing in the kitchen. This is 38 ❤️ Thanks for all the bday wishes. So grateful for you all.

Amanda Goetz

31,128 Aufrufe • vor 2 Jahren

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