
Big Loon
@BigLoon_ • 8,066 subscribers
🎙 It’s Up There Podcast 📺 The most Important man in Black Culture
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Wack 100 tells Loon that Pooh Shiesty’s time in prison may have been the reason Gucci Mane had to return to the studio and release new music. Wack claims Atlantic Records had already allocated money toward Pooh Shiesty’s recording deal, but his incarceration prevented him from delivering the albums he owed. According to Wack, Gucci had to record his own projects to help make up for the missing releases and keep his business relationship with Atlantic intact. Loon admits he had never considered that possibility and asks whether this explains the Gucci Mane projects released while Pooh was locked up. (🎥 It’s Up There Podcast)
Big Loon142,825 просмотров • 4 дней назад

EST Gee reveals he lost around $120,000 getting into the dog game during the pandemic after seeing people sell dogs for as much as $40,000. He says he bought two dogs, tried to breed them, paid $3,500 for a C-section, and kept putting more money into it before realizing the whole business was a “trick bag.” EST Gee says after that experience he doesn’t want anything to do with “dog money.” 😂🐶 (🎥 It’s Up There Podcast)
Big Loon326,638 просмотров • 19 дней назад

EST Gee finally explains to Loon the controversial “rich before Gotti” and $750K bars from his Funk Flex freestyle after fans believed he was taking a shot at Yo Gotti. Gee says people misinterpreted what he was actually saying and reveals whether Yo Gotti himself felt disrespected by the freestyle. (🎥 It’s Up There Podcast)
Big Loon193,100 просмотров • 17 дней назад

EST GEE SAYS HE SPOKE TO LIL DURK EST Gee says he spoke to Lil Durk during his federal case and believes Durk can beat it: watch here “I think he’s going to knock it.” Gee also explains why a defendant may reject a plea offer when accepting it could mean signing away the rest of his life. #estgee #lildurk
Big Loon145,323 просмотров • 22 дней назад

Loon Says Future Got Back On Drake’s Album While Young Thug & Lil Baby Got Left Out (Full Episode Out Now) Future showing up on Drake’s album looked like reconciliation. But Loon says it also creates a bigger question. If Drake can bring Future back without a public apology, without Future publicly clearing the air, and without the fans getting a full explanation… then why were Young Thug and Lil Baby left off? In today’s rap game, a feature is not just a verse. It is a public stamp. It tells the audience who is inside, who is outside, who still has access, and who is being positioned from a distance. Loon breaks down why Drake still looks powerful alone — but why this rollout made the feature politics feel louder than ever. Watch the full conversation on It’s Up There Podcast YouTube. New full episodes every Monday. Solo episodes with Loon every week. For behind-the-scenes content, tap in at #ItsUpTherePodcast #Loon #Drake #Future #YoungThug LilBaby Iceman OVO YSL Wham Slime AtlantaRap HipHopCulture RapNews MusicIndustry FeaturePolitics BlackEffect
Big Loon695,224 просмотров • 4 месяцев назад

EST Gee Tells Loon he once “stood on the table” arguing with an industry executive after they tried to downplay Future’s place in hip-hop. Gee says Future personally put hundreds of thousands of dollars of his own money up while they were on tour and believes people don’t tell enough of those stories about him. “I’ll go to war. Can’t nobody knock Pluto.” EST Gee says Future has checked every box and shouldn’t be left out of conversations about the greatest rappers of his generation. (🎥 It’s Up There Podcast)
Big Loon59,192 просмотров • 16 дней назад

In Diddy’s new Netflix doc, Bad Boy co-founder Kirk Burrowes says he signed away 25% of the company with Puff holding a bat. Big Loon’s take: “You not getting 25% off me just walking in here with a bat. If you want 25%, SOMETHING gotta break.” You believe that story? 👀 #ItsUpTherePodcast #Diddythereckoning
Big Loon742,191 просмотров • 9 месяцев назад

Loon Explains Why Drake Is Playing Right Into the Labels’ Hands by Moving in Isolation Loon’s point here is bigger than rap beef. He’s saying Drake is playing into the labels’ hands if he lets himself get isolated. The labels don’t need him to lose straight up — they just need him thinking alone, moving alone and carrying the burden alone. That’s how you mess up the recipe without ever touching the actual talent. And the current moment makes that point sharper: AP framed Iceman as a comeback test after the Kendrick fallout, while Pitchfork reported the album includes a Future reunion that puts the “strength in numbers” question right on the table. Loon takes a deeper angle on Drake here and says the real problem is not just the music — it is the mindset around the music. In this solo from It’s Up There Podcast, Loon argues that Drake is playing right into the labels’ hands if he lets himself get isolated. His point is that the labels do not even need Drake to lose the battle outright. If they can make him move alone, think alone, and create alone, then they have already captured something bigger than the moment — they have captured the recipe. That is what makes this clip hit. Loon is basically saying Drake’s real superpower was never just talent. It was the ability to move with force, make other artists hot, build with others, create moments bigger than himself, and expand his reach through numbers. So if the game can trick him into thinking helping others makes him look weak or “like he leeching,” then the labels have successfully turned one of his strengths into something he now doubts. That is why Loon keeps coming back to one idea: strength is in numbers. And the current context makes the argument feel even more relevant. AP framed Iceman as a major comeback test for Drake after the Kendrick Lamar fallout damaged his standing in hip-hop, while noting that visible collaborations and broader industry support still matter to whether he fully regains position. Pitchfork reported Drake dropped Iceman, Habibti, and Maid of Honour together on May 15, 2026, and Iceman includes a notable reunion with Future — the kind of move that directly touches the question of whether Drake is reconnecting with strength or still getting pulled toward isolation. This clip is about: why isolation is a trick bag, how labels can damage the formula without owning the artist, and why Drake’s real power may still be in numbers, not solo pride. #ItsUpTherePodcast #BigLoon
Big Loon302,204 просмотров • 4 месяцев назад

Loon on Drake Taking Shots at Jay-Z on Iceman Loon takes a sharper angle on Drake’s Jay-Z shots here and refuses to reduce the whole thing to the internet meme. In this clip from It’s Up There Podcast, he makes a key distinction: taking the $500K over dinner with Jay-Z is not the real disrespect. In Loon’s framing, a young man betting on himself, choosing tools over symbolic proximity, and taking capital to build should not offend Jay-Z at all. What hits different is the energy behind the rest of the line — the suggestion that there’s nothing to learn from men like Jay. That is where Loon says the shot really starts. That’s what makes this clip strong. Loon respects Jay-Z’s history, but says history and strategy are not the same thing. History tells you where somebody has been. Strategy tells you where you are going. So while he acknowledges Jay as a real wealth of knowledge, he also argues that the money can still be the smarter choice — because a dinner may give perspective, but $500K gives tools, inventory, brick and mortar, movement and build-out. And the current context matters. Pitchfork reported Drake’s Iceman trilogy arrived on May 15, 2026 and specifically flagged the Jay-Z “$500K, not the dinner” bar as one of the project’s notable diss moments. The dinner debate itself predates the album by years; Vogue previously described it as a viral internet argument sparked by a tweet and argued that the cash is the smarter play because dinner with Jay-Z does not automatically transfer success. This clip is about: what the real disrespect is, why tools can matter more than proximity, and why Loon thinks Jay’s history deserves respect even when the money is the better move. #ItsUpTherePodcast #BigLoon #Drake #JayZ #Iceman HipHopNews PodcastClip
Big Loon296,436 просмотров • 4 месяцев назад

Keyshawn Davis finally explains the REAL condition for a Gervonta Tank Davis fight. Keyshawn Davis sat down with Loon on It’s Up There Podcast and gave one of the clearest answers yet about a possible fight with Gervonta “Tank” Davis. He didn’t frame it like Tank is scared. He framed it like boxing really works: leverage, money, weight, and timing. Keyshawn says Tank isn’t just going to wake up and say, “Let me fight Keyshawn.” The fight has to make real business sense — but Loon pressed the bigger point: if Tank and Keyshawn ever get in the ring, the culture stops. Then Keyshawn made the weight part even more interesting: he says he’s not going back down to 135, so if Tank wants it, it may have to be around 138. Full Keyshawn Davis interview is out now on It’s Up There Podcast. New full episodes every Monday. Solo episodes with Loon every week. Tap in with the family: Would Tank vs. Keyshawn stop the culture — or does Keyshawn still have to do more first? #ItsUpTherePodcast #KeyshawnDavis #GervontaDavis #TankDavis #Boxing #BoxingNews #BoxingTalk #FightTalk #ShakurStevenson #DevinHaney #LightweightBoxing #SportsPodcast #HipHopMedia #Loon #BTA #TheBusinessman #TankVsKeyshawn
Big Loon299,720 просмотров • 4 месяцев назад

EST Gee’s $20K dog got HIT by a car inside his gated community?! 😳🐶💔 EST Gee tells the crazy story of his $20,000 dog getting run over inside his gated community despite the neighborhood having a 20 MPH speed limit. Gee says he came outside around 7 AM, security took him to where the dog was lying, and he could see a tire mark going from the dog’s back down its leg. He says he took his shirt off, picked the dog up “like he was a real person,” and carried it back in the security truck. (🎥 It’s Up There Podcast)
Big Loon42,077 просмотров • 18 дней назад

Young Thug on how he's helping out Lil Durk on his case and his back & forth with OTF: “I’m covering that Lil Durk bill […] that’s my brother I got to..”(Message to Brian Steel) “Ya’ll niggas just talking […] I sent Brian Steel down there” Before the eventual commencement of Lil Durk's Murder-for-hire trial Young Thug made this statement. Initially he had Drew Findlings as his lead counsel but Thug still had to put on the same lawyer that saved his a$$ Brain Steele. People say Durk's Counsel are especially good with cross examinations. So let's see what eventually happens, this case promises to the that "ONE"
Big Loon74,201 просмотров • 1 месяц назад

EST Gee reacts to the Pooh Shiesty & Gucci Mane situation 👀😳 “Free Shiesty.” 💯 As Gee and Loon discuss the federal case surrounding Shiesty and the alleged dispute over his 1017 deal, Gee makes it clear where he stands with Shiesty personally. But when Loon tells him Shiesty’s new album is STILL on Gucci Mane’s 1017 label, Gee is caught off guard. 👀 “Is it? … Hopefully it’s the last one.” 😮💨🔥 🎥 It’s Up There Podcast
Big Loon27,979 просмотров • 12 дней назад

Loon gets into a heated argument with a federal inmate locked up with Lil Durk over Chief Keef’s influence on Chicago drill culture. Watch here The inmate argues that younger rappers watched Chief Keef, Lil Durk, King Von and others get money and success from drill, so they naturally try to follow the same path. Loon pushes back and says Chief Keef, Durk and G Herbo succeeded because there was real talent behind the drill image — not simply guns and killing — and calls Keef “irresponsible” for not making that distinction clearer to the next generation. “He put the medicine in the candy.” (🎥 Internal Affairs / It’s Up There Podcast)
Big Loon15,446 просмотров • 7 дней назад

Dr. Umar Responds to Questions About Dr. Cheyenne Bryant’s Degree Dr. Umar says he went through racism, delays and an eight-year fight to earn his doctorate. So why is he unwilling to publicly condemn Dr. Cheyenne Bryant while questions remain around her credentials? Umar draws a distinction between using a title, operating as a life coach and presenting oneself as a licensed psychologist. He says the serious accountability question is whether any person seeking regulated clinical care was misled. Full discussion on It’s Up There. #cheyennebryant #drumarjohnson #itsupthere #fyp
Big Loon129,524 просмотров • 2 месяцев назад

You boys ain’t paid nothing for them titles they given you because you got money. I beat the game they lie about playing! I’m telling u it’s not worth it! Im a business man not a businessman . Everybody getting exposed except @itsuptherepodcast I’ll always be the last one standing! #itsuptherepodcast @fivioforeign_8fs Saint Laurent Don @fogfo_looney @itsuptherepodcast
Big Loon397,901 просмотров • 8 месяцев назад

Loon presses Boomman after asking whether he actually sent Foogiano money or supported his family while Foogiano was incarcerated. Boomman responds by pointing to everything he says he did for Foogiano before and during his legal situation, including helping him raise money and showing up in court, but doesn’t give an amount when Loon asks about money being sent to him in prison. The conversation turns into a bigger debate over loyalty: If an artist feels abandoned while doing time, does he still owe the CEO loyalty when he comes home? (🎥 It’s Up There Podcast)
Big Loon26,129 просмотров • 16 дней назад

Loon Says This Was Never Just a Meeting — Gucci Wanted More Records Loon gives a cold read on the Gucci Mane / Pooh Shiesty situation and says the real play may not have been a normal label sit-down at all. On this clip from It’s Up There Podcast, Loon argues that Gucci may have believed he could still get more out of Pooh Shiesty — a few more verses, a few more records, a little more leverage — because the relationship was already broken, the contract tension was still there, and Pooh was still under federal restrictions. In Loon’s view, that’s why the setting matters: a studio, not a boardroom. His broader point is bigger than just Gucci and Pooh. He’s saying the industry pattern is the same over and over: people go ghost, let the relationship die, then pop back up when they think the paperwork still gives them power. For public context, federal prosecutors allege the January 10, 2026 Dallas studio meeting was tied to Pooh Shiesty’s 1017 contract dispute, and AP and Reuters reported he was on home confinement at the time of the alleged incident. Full conversation on It’s Up There Podcast. 00:00 – Loon says Gucci was trying to “juice” him again 00:12 – Why Loon says the relationship was already dead 00:31 – Loon explains why this wasn’t a real label meeting 00:55 – Why Loon thinks Gucci wanted 4 or 5 more records 01:24 – The federal custody / ankle monitor logic 01:43 – Loon’s bigger point about paperwork and industry power #ItsUpTherePodcast #BigLoon #PoohShiesty #GucciMane #1017
Big Loon216,139 просмотров • 6 месяцев назад

CLARESSA SHIELDS EXPLAINS WHAT REALLY HAPPENED IN THAT VIRAL KNOCKDOWN CLIP 😳🥊 Claressa Shields sits down with Loon and tells her side of the infamous sparring footage of Arturs Ahmetovs dropping her — including her allegation that something was very wrong with his gloves when he came back to spar her after she had gotten the better of him the week before. She says it wasn’t until after the knockdown that they realized what may have happened. 🎥 Claressa Shields x Loon — LIVE TODAY at 9 AM CT on the It’s Up There YouTube. Search “It’s Up There Claressa Shields” on YouTube and join us. #ClaressaShields #Boxing #ItsUpThere #BigLoon #ArtursAhmetovs #WomensBoxing #GWOAT
Big Loon67,243 просмотров • 1 месяц назад

Big Loon explains why Gucci Mane is in spiritual warfare! Talks on Pooh Shiesty case and Gucci Mane Vs Jeezy! -It’s Up There Podcast Big Loon says Gucci Mane had a clean exit from the gangster image at Verzuz with Jeezy — and didn’t take it 👀 Loon’s point in this clip is not just that Gucci Mane got caught in a bad situation with Pooh Shiesty. He’s saying something harder: Gucci Mane had already changed his real life, but still kept protecting the gangster image in public. That’s why Loon keeps bringing up the Jeezy Verzuz. To him, that was the moment peace was on the table. That was the moment Gucci could’ve shown the culture that growth was real, that the old image could die there, and that two men who had history could move forward without reopening the grave. Instead, Loon says Gucci still stood on the image in front of the world — and got applauded for it. That’s why this clip feels bigger than the case to him. Because the Pooh Shiesty situation and the new alleged video now feel like the same image getting stripped in public. Not because Gucci deserved it. Not because Loon is saying Pooh is right. But because Loon believes when the influence is public, the correction becomes public too. This clip is from the full episode on It’s Up There Podcast. Go watch the full episode for the full breakdown on Gucci Mane, Pooh Shiesty, Jeezy, Verzuz, image, influence and why Loon thinks the costume stayed on too long. #ItsUpTherePodcast #BigLoon #GucciMane #PoohShiesty #Jeezy
Big Loon85,051 просмотров • 2 месяцев назад