Eitan Chitayat
@EitanChitayat • 26,913 subscribers
Creator of I’m That Jew • Founder of Natie Branding Agency • Open and transparent Jewish identity, Israel, branding, storytelling, culture, media + advocacy.
Videos
I was in the South with a friend when he told me about a memorial for an IDF soldier who had been killed in the war. So, on the way home from a desert trip, we stopped by. There was a plaque with his photo overlooking nature. When you pressed a button there, you could hear people speaking about him. You could hear music recordings his family had shared. You could feel him. And his name was Uri Bar-Or. Music wasn't just something he liked, it was central to who he was. He composed complex classical works, mixing it up with rock influences and other beats. And at 18, one of the pieces he wrote was even performed by the Israeli Chamber Orchestra on his birthday. I learned that his mentor believed he would become one of Israel's most important composers. That his talent wasn't ordinary, it was rare. I learned that beyond music, he taught children chess, math, and physics. He shared everything he knew—guitars, drums, even magic tricks and Rubik's Cube strategies—with anyone simply because he wanted to give. I learned that he was born in Midreshet Ben Gurion, in the desert itself. That he was described as an old soul in a young body, that the same inner voice that led him to compose also led him to enlist in the Nachal Brigade and serve as an IDF combat soldier defending our country. After we left, we happened to drive past a house with the name Bar-Or on a sign outside with a small guitar on it. I don't fully know why, but I felt the need to knock. Noah, his mother, who I didn't know, opened the door. I introduced myself, told her we'd just been at the memorial, that we'd heard his story and music, and she let me in. Standing there speaking to a mother whose door I'd knocked on—a mother who waited years for her firstborn son, whom she named Uri (light) and then lost in Rafah on May 28, 2024—it's impossible to put into words. It's hard to say anything to her. But I promised her I'd make a tribute to her son and share it with the world - and this is it. I didn't know Uri, but I stood in the desert and heard what he created. I stood in his family's home and felt what he left behind. Uri left light. Uri left music. And somehow, out there in the desert, it's still playing. #imthatjew
Eitan Chitayat38,509 Aufrufe • vor 10 Tagen
No mobs. No hate. No screaming. Just facts. The story of Israel in 3 minutes. By Naftali Bennett נפתלי בנט
Eitan Chitayat1,971,461 Aufrufe • vor 2 Jahren
I’m Israeli. I’m Jewish. I’m a Zionist. And these are my thoughts on Ben Gvir to MY people.
Eitan Chitayat25,030 Aufrufe • vor 16 Tagen
A couple of Jews VS. hundreds of Hamas supporters - I stand in solidarity with Michael and Anastasia and Barbara at Concordia, Shira, Moranne, and all my Jewish brothers and sisters and ALL good-hearted people in the world against intolerance and hatred. Here in Montreal. In Toronto. Everywhere in the world. Against lies and propaganda and people being brainwashed and led astray from the goodness of their souls. I do not hate these people. I feel sorry for them. But this is not about them. This is about US. This is about our morality. I do not compare myself to them. I look in the mirror of my people and overall, I like what I see. I am proud of who we are with our achievements, moral clarity and yes, our imperfections. I encourage all good people to learn the facts. To speak up. To show up. And to stand up to bullies. Bullies are cowards. And bullies are afraid of one thing: those who are not afraid of them. I am not so afraid that I won’t stand up to them. Michael is not afraid. Anastasia is not afraid. Barbara is not afraid. We all have a choice. I choose humanity. For my children. And yours. #imthatjew
Eitan Chitayat434,793 Aufrufe • vor 1 Jahr
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The lie that was fed to the world w/ Eli Ezra - #gaza #lie #palestinian #israel #imthatjew
Eitan Chitayat10,844 Aufrufe • vor 12 Tagen
Tel Aviv today 14 June 2025 - #imthatjew 🇮🇱💙 (Thank you for all your beautiful notes. Sending 🙏🏽)
Eitan Chitayat157,725 Aufrufe • vor 11 Monaten
HaTikva 400k people in Tel Aviv came out to continue speaking for the hostages until they are all released 🎗️
Eitan Chitayat105,755 Aufrufe • vor 7 Monaten
This should be compulsory viewing for every person on Earth. Seriously. If you’ve got eyeballs, you need to watch this. It’s outrageously well-made and hilariously accurate, covering the Jewish people and our unbreakable connection to Israel. Somehow, it crams thousands of years of history—miracles, mishaps, and more Jewish resilience than a bubbe at a clearance sale—into one brilliantly entertaining video. It’s fun, it’s fact-packed, and honestly, it’s a mitzvah to watch. Share it far and wide, like your aunt shares unsolicited life advice. — This gem was produced by The Real History of Israel back in the day. hey're not around anymore and no idea who they are, but they nailed it. Kol hakavod to them. #Israel #Jewish #imthatjew
Eitan Chitayat154,372 Aufrufe • vor 1 Jahr
When you’re caught in a missile 🚀 barrage in a car in Israel
Eitan Chitayat30,018 Aufrufe • vor 3 Monaten
To the Silent Warriors 🙏 W/ Eli Ezra A side of Israel most people never see. Ordinary civilians living everyday lives, who quietly carry extraordinary responsibility, defending their country with discipline, restraint, and a deep moral code. No boasting. No glory. Just commitment and service. Gratitude to the invisible men and women who keep all of us in Israel safe.
Eitan Chitayat29,691 Aufrufe • vor 4 Monaten
This is a message to my Jewish Brothers and sisters around the world. And anyone who stands with us in the fight for the sanctity of the Western world, as we know it. I hope with all my heart all the hostages are returned, that Hamas surrenders, and that the war ends so we can all start rebuilding towards a better future. But abroad - this stands in the way. And we must all be prepared. What you are already feeling abroad...what you have been feeling for over two years now. For being Jewish. Or Israeli. Or a Zionist. I am all three. It will get worse before it gets better and there's a long road ahead. This is a must watch because of the conduct. You will quite literally see a woman suffering a disease of Jewish and Israeli hatred faced with woman who have reason, resilience and truth. Everything that this deranged woman - this Academic staffer at the university - says, the way she says it, the way that she cannot help but continue to say what she says, the way she cannot just walk away. Her threatening manner, screaming, her trying to intimidate, her trying to manipulate the situation vis-a-vis the security guard (who does not take the bait) whilst she is the hater and the provocateur. It is quite literally hatred personified. This is at the University of Sydney, Australia. On a campus ground. A staffer. Jewish people and our allies must understand that this is the product of an indoctrination of hate on a mass scale. And that you have a stake in the battle. And a responsibility. Established and defined words, like the word Zionism, does not exist for these people. They have hijacked the word and made it something evil over the course of years. And now it's exploded for all to see. They have equated the word Zionism with Naziism. False. They have tried to redefine the word Zionism. They have redefined what a Jew is and are running with it. Almost all Jews in the world are Zionists. So they’ve redefined what Zionism is. The world fell for it. They’ve redefined what a genocide is. The world fell for it. They’ve redefined what apartheid is. The world fell for it. They’ve redefined what colonialism is. The world fell for it. They’ve redefined what an actual country is and what history is - there's no Palestine and there never has been a state called Palestine for Arabs - they've just willed it into being from air. That doesn't mean a lot of Jews around the world against a peaceful Palestine one day, maybe. But there is no Palestine. The world fell for it. When you let people take over words and come up with new meanings, and you do not resist that, then this is the first step to losing your freedom. Because we as people start to lose truth, reality - and we begin to lose the glue that keeps us all connected. People stop seeing eye to eye because there is no more truth. And things start to fall apart just like are seeing here. But imagine this example with even more different definitions being warped…within society on many topics. You tear away at the truth and everything starts to fray and this is a physical example of just that. We are the last line of defense in this war of words. This Jewish woman, and those with her, are. They showed up. And excelled. They demonstrated peacefully for their identity. They did not threaten. They stood their ground. They said what they had to say. They took care of their safety where they could. We’re respectful to authorities. They showed strength and resilience and courage. All in the face of someone who is consumed with propaganda, does not make sense, who is filled with rage, who cannot answer simple questions or accept reality for what it is, and must push back and threaten and bully. She has an intolerance that has no bounds. I’m sure they would have engaged in something civilly to talk about were there the opportunity - but as you can see, there was no-one home. When faced with the ongoing threat of the hijacking of all that holds the West together, we have to show up. Push back like this. With leadership and nerves of steal. Everyone can play a part, abide by the law - and push back unapologetically at this hatred. It’s happening everywhere. It will continue unless YOU show up. This is the tactic of the enemies of the West. First, change the meaning of words. Second, break the rules. Third, lose consensus and distort reality. Fourth, lose trust. Fifth, chaos ensues. Six, human destruction. The more we challenge this chaos and the more we take it head-on wherever you are - at work, in your community, with friends, in all sorts of settings - the more the West has a chance in the long run. If you don’t do it, the West will fall. Do not lose the West. Take a stand and fight for it, whether you are Jewish or not. Stand up to those spreading hatred and lies - and fight the good fight for peace, coexistence and truth. - Eitan Chitayat
Eitan Chitayat45,577 Aufrufe • vor 8 Monaten
