Marketing Nerd

@Marketing_Nerd_ • 93,496 subscribers

Marketing nuggets from the smartest minds | By @armaanSkooner 🎨 | If you love marketing, subscribe → https://t.co/Y9vxabRM0W

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Marketing Nerd

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Most New Yorkers had no idea who "Tommy Hilfiger" was. That was the point. The mystery. The boldness. The association with Ralph Lauren and Calvin Klein. It made people assume Tommy Hilfiger must already be a major name in fashion. It manufactured credibility overnight.

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The 8 Greatest Ads &amp; Why They Worked: 1. Volvo Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.

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The 8 Greatest Ads of All Time &amp; Why They Worked: 1. Volvo (Jean-Claude Van Damme) Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.

The billboard caused a sensation. Fashion critics hated it. The public was confused. But curiosity exploded. And when Tommy’s new collection launched, people showed up. Because they already believed they were supposed to know who he was.

They filmed runners in London, Ohio; swimmers in London, Nigeria; and cyclists in Little London, Jamaica. No Olympic trademarks or any official venues. But the same powerful emotion. The message was simple: Greatness isn’t reserved for the elite. It’s for everyone.

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10 mins internet growth and marketing masterclass by Mr Beast:

2. Apple’s “1984” Super Bowl Ad Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity. Cost: $900K Results: 46% sales boost in 100 days. Why it worked: Bold storytelling + a clear, disruptive message.

His solution? Sell coffee to children. He told Nestlé to forget about selling coffee to adults and focus on coffee-flavored candy for kids. So Nestlé flooded the market with: Coffee-flavored sweets, desserts like coffee jelly, and chocolate infused with coffee

4. Coca-Cola’s “Share a Coke” Campaign Coke replaced its logo with names to encourage sharing. Cost: $50M (global rollout) Results: 2% sales boost in the US. Why it worked: Personalization + social sharing created a cultural phenomenon.

6. Budweiser’s “Whassup?” The simple “Whassup?” ad became a cultural phenomenon in 1999. Cost: $1M Results: 60% sales increase. Why it worked: Relatable humor and unforgettable catchphrase.

2. Apple’s “1984” Super Bowl Ad Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity. Cost: $900K Results: 46% sales boost in 100 days. Why it worked: Bold storytelling + a clear, disruptive message.

By the 1980s, many of those children had entered the workforce. They were already accustomed to the flavor of coffee and now they had a real need for caffeine. Nestlé reintroduced instant coffee to Japan, and this time, it took off like wildfire.

3. Nike’s “Just Do It” Campaign Nike’s 1988 campaign turned “Just Do It” into a global mantra. Cost: $10M Results: Sales soared from $877M to $9.2B in 10 years. Why it worked: Universally inspiring and deeply tied to their values.

6. Budweiser’s “Whassup?” The simple “Whassup?” ad became a cultural phenomenon in 1999. Cost: $1M Results: 60% sales increase. Why it worked: Relatable humor and unforgettable catchphrase.

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Sam Altman on getting your first 100 users:

One of the best videos on branding ever:

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4 mins crash course on branding:

Seth Godin: Sell stories, not products.

The 8 Greatest Ads & Why They Worked: 1. Volvo Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.

The 8 Greatest Ads of All Time & Why They Worked: 1. Volvo (Jean-Claude Van Damme) Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.