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Marketing nuggets from the smartest minds | By @armaanSkooner 🎨 | If you love marketing, subscribe → https://t.co/Y9vxabRM0W

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Most New Yorkers had no idea who "Tommy Hilfiger" was. That was the point. The mystery. The boldness. The association with Ralph Lauren and Calvin Klein. It made people assume Tommy Hilfiger must already be a major name in fashion. It manufactured credibility overnight.

Most New Yorkers had no idea who "Tommy Hilfiger" was. That was the point. The mystery. The boldness. The association with Ralph Lauren and Calvin Klein. It made people assume Tommy Hilfiger must already be a major name in fashion. It manufactured credibility overnight.

652,397 次观看

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The 8 Greatest Ads & Why They Worked: 1. Volvo Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.

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The 8 Greatest Ads & Why They Worked: 1. Volvo Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.

10,054,389 次观看 • 1 年前

The 8 Greatest Ads of All Time & Why They Worked: 1. Volvo (Jean-Claude Van Damme) Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.

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The 8 Greatest Ads of All Time & Why They Worked: 1. Volvo (Jean-Claude Van Damme) Cost: $4M Results: 48M views in 9 days, $170M in revenue. Why it worked: Stunning visuals + clear product demonstration.

7,023,850 次观看 • 1 年前

The billboard caused a sensation. Fashion critics hated it. The public was confused. But curiosity exploded. And when Tommy’s new collection launched, people showed up. Because they already believed they were supposed to know who he was.

The billboard caused a sensation. Fashion critics hated it. The public was confused. But curiosity exploded. And when Tommy’s new collection launched, people showed up. Because they already believed they were supposed to know who he was.

587,799 次观看 • 1 年前

They filmed runners in London, Ohio; swimmers in London, Nigeria; and cyclists in Little London, Jamaica. No Olympic trademarks or any official venues. But the same powerful emotion. The message was simple: Greatness isn’t reserved for the elite. It’s for everyone.

They filmed runners in London, Ohio; swimmers in London, Nigeria; and cyclists in Little London, Jamaica. No Olympic trademarks or any official venues. But the same powerful emotion. The message was simple: Greatness isn’t reserved for the elite. It’s for everyone.

500,398 次观看 • 1 年前

10 mins internet growth and marketing masterclass by Mr Beast:

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10 mins internet growth and marketing masterclass by Mr Beast:

615,963 次观看 • 2 年前

2. Apple’s “1984” Super Bowl Ad Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity. Cost: $900K Results: 46% sales boost in 100 days. Why it worked: Bold storytelling + a clear, disruptive message.

2. Apple’s “1984” Super Bowl Ad Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity. Cost: $900K Results: 46% sales boost in 100 days. Why it worked: Bold storytelling + a clear, disruptive message.

293,569 次观看 • 1 年前

His solution? Sell coffee to children. He told Nestlé to forget about selling coffee to adults and focus on coffee-flavored candy for kids. So Nestlé flooded the market with: Coffee-flavored sweets, desserts like coffee jelly, and chocolate infused with coffee

His solution? Sell coffee to children. He told Nestlé to forget about selling coffee to adults and focus on coffee-flavored candy for kids. So Nestlé flooded the market with: Coffee-flavored sweets, desserts like coffee jelly, and chocolate infused with coffee

228,895 次观看 • 1 年前

4. Coca-Cola’s “Share a Coke” Campaign Coke replaced its logo with names to encourage sharing. Cost: $50M (global rollout) Results: 2% sales boost in the US. Why it worked: Personalization + social sharing created a cultural phenomenon.

249,937 次观看 • 1 年前

6. Budweiser’s “Whassup?” The simple “Whassup?” ad became a cultural phenomenon in 1999. Cost: $1M Results: 60% sales increase. Why it worked: Relatable humor and unforgettable catchphrase.

6. Budweiser’s “Whassup?” The simple “Whassup?” ad became a cultural phenomenon in 1999. Cost: $1M Results: 60% sales increase. Why it worked: Relatable humor and unforgettable catchphrase.

211,935 次观看 • 1 年前

2. Apple’s “1984” Super Bowl Ad Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity. Cost: $900K Results: 46% sales boost in 100 days. Why it worked: Bold storytelling + a clear, disruptive message.

2. Apple’s “1984” Super Bowl Ad Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity. Cost: $900K Results: 46% sales boost in 100 days. Why it worked: Bold storytelling + a clear, disruptive message.

161,887 次观看 • 1 年前

By the 1980s, many of those children had entered the workforce. They were already accustomed to the flavor of coffee and now they had a real need for caffeine. Nestlé reintroduced instant coffee to Japan, and this time, it took off like wildfire.

By the 1980s, many of those children had entered the workforce. They were already accustomed to the flavor of coffee and now they had a real need for caffeine. Nestlé reintroduced instant coffee to Japan, and this time, it took off like wildfire.

162,736 次观看 • 1 年前

3. Nike’s “Just Do It” Campaign Nike’s 1988 campaign turned “Just Do It” into a global mantra. Cost: $10M Results: Sales soared from $877M to $9.2B in 10 years. Why it worked: Universally inspiring and deeply tied to their values.

3. Nike’s “Just Do It” Campaign Nike’s 1988 campaign turned “Just Do It” into a global mantra. Cost: $10M Results: Sales soared from $877M to $9.2B in 10 years. Why it worked: Universally inspiring and deeply tied to their values.

151,851 次观看 • 1 年前

6. Budweiser’s “Whassup?” The simple “Whassup?” ad became a cultural phenomenon in 1999. Cost: $1M Results: 60% sales increase. Why it worked: Relatable humor and unforgettable catchphrase.

6. Budweiser’s “Whassup?” The simple “Whassup?” ad became a cultural phenomenon in 1999. Cost: $1M Results: 60% sales increase. Why it worked: Relatable humor and unforgettable catchphrase.

121,796 次观看 • 1 年前

Sam Altman on getting your first 100 users:

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Sam Altman on getting your first 100 users:

170,870 次观看 • 1 年前

One of the best videos on branding ever:

One of the best videos on branding ever:

137,955 次观看 • 2 年前

4 mins crash course on branding:

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4 mins crash course on branding:

137,202 次观看 • 2 年前

Seth Godin: Sell stories, not products.

Seth Godin: Sell stories, not products.

96,679 次观看 • 1 年前