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It's time to hit The City with your Crew. Link up and start competing at The REC, The Theater, and more in NBA 2K27 now!

It's time to hit The City with your Crew. Link up and start competing at The REC, The Theater, and more in NBA 2K27 now!

4,087,073 次观看

Experience nonstop hustle, elite competition, and iconic culture all in one place. This is the World of 2K.

Experience nonstop hustle, elite competition, and iconic culture all in one place. This is the World of 2K.

32,562,373 次观看

To all the new players entering The City tomorrow: Remember, no quitting, that’s not ball! 🗣️

To all the new players entering The City tomorrow: Remember, no quitting, that’s not ball! 🗣️

371,461 次观看

We know you’re thinking about ball, even when you’re doing chores 👕 NBA 2K27 has you covered 🏀

We know you’re thinking about ball, even when you’re doing chores 👕 NBA 2K27 has you covered 🏀

133,190 次观看

Ball don’t lie. NBA 2K27 is in your future! 🔮

Ball don’t lie. NBA 2K27 is in your future! 🔮

273,967 次观看

On your way home, break ankles, dribble your way through The City, and hop on NBA 2K27 🚷

On your way home, break ankles, dribble your way through The City, and hop on NBA 2K27 🚷

135,230 次观看

First date deal-breakers are going to hit a little differently this year. 😬 Break the ice with NBA 2K27.

First date deal-breakers are going to hit a little differently this year. 😬 Break the ice with NBA 2K27.

188,631 次观看

Supply and Demand... and I'm here to supply 📈 Pre-order NBA 2K27 now! ➡️

Supply and Demand... and I'm here to supply 📈 Pre-order NBA 2K27 now! ➡️

968,928 次观看

Caitlin is seeing green! Pull up to the Park in NBA 2K27 and start getting green beans like CC 🟢

Caitlin is seeing green! Pull up to the Park in NBA 2K27 and start getting green beans like CC 🟢

180,265 次观看

Jump into the World of 2K. Play anywhere, win everywhere. Cement your legacy and rewrite history.

Jump into the World of 2K. Play anywhere, win everywhere. Cement your legacy and rewrite history.

20,041,497 次观看

Hoops for breakfast? 🥣 Finish your cereal, call your Crew, and hop on NBA 2K27!

Hoops for breakfast? 🥣 Finish your cereal, call your Crew, and hop on NBA 2K27!

139,898 次观看

Rucker Park served as the inspiration for the Season 1 Soundtrack 🏀 🍁 Take a sneak peek at some of the 2K Beats tracks you’ll be hearing in NBA 2K27 🎶

Rucker Park served as the inspiration for the Season 1 Soundtrack 🏀 🍁 Take a sneak peek at some of the 2K Beats tracks you’ll be hearing in NBA 2K27 🎶

396,244 次观看

Coop! Work on your center build, we need a fifth for The REC! Create the next 7’4” Rookie of the Year, anytime, anywhere, with the MyPLAYER Builder in the NBA 2K HQ companion app. Download today and get ready for NBA 2K27 early access, starting August 26. ➡️

Coop! Work on your center build, we need a fifth for The REC! Create the next 7’4” Rookie of the Year, anytime, anywhere, with the MyPLAYER Builder in the NBA 2K HQ companion app. Download today and get ready for NBA 2K27 early access, starting August 26. ➡️

195,461 次观看

Make history in NBA 2K27's MyCAREER Eras mode. Take on Magic and Bird, deny Jordan his six rings, and settle the GOAT debate once and for all!

Make history in NBA 2K27's MyCAREER Eras mode. Take on Magic and Bird, deny Jordan his six rings, and settle the GOAT debate once and for all!

246,376 次观看

📍Lion & Vine Park Season 1 is LIVE. Hop on! 🔥

📍Lion & Vine Park Season 1 is LIVE. Hop on! 🔥

131,823 次观看

GOAT soundtrack cuts are making a comeback in NBA 2K26 Season 2 🎶 Who else can’t wait to hit the court with these classics? Stay tuned on Friday to hear more songs from the #2KGreatestHits list!

GOAT soundtrack cuts are making a comeback in NBA 2K26 Season 2 🎶 Who else can’t wait to hit the court with these classics? Stay tuned on Friday to hear more songs from the #2KGreatestHits list!

6,289,407 次观看

Ready to run in Season 1️⃣

Ready to run in Season 1️⃣

138,828 次观看

Who's hype for 8/18 💯 We goin All The Way 🆙 in NBA 2K27, stay tuned for more tracks from the Season 1 playlist

Who's hype for 8/18 💯 We goin All The Way 🆙 in NBA 2K27, stay tuned for more tracks from the Season 1 playlist

274,899 次观看

The Rose that grew from concrete 🌹 Pre-order NBA 2K27 now! ➡️

The Rose that grew from concrete 🌹 Pre-order NBA 2K27 now! ➡️

525,254 次观看

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It's about that time! NBA 2K27 drops today! If anyone tells you to put anything over this, you tell ’em Ball Over Everything!

It's about that time! NBA 2K27 drops today! If anyone tells you to put anything over this, you tell ’em Ball Over Everything!

47,221,850 次观看 • 10 天前

Put your MyPLAYER into the moments that defined NBA history with brand new MyCAREER Eras in NBA 2K27 🤯

18,712,963 次观看 • 19 天前

You. Know. What. Time. It. Is. 🎮 ⚡ The Official Gameplay Trailer is here! 🔥 Pre-order NBA 2K27 now!

You. Know. What. Time. It. Is. 🎮 ⚡ The Official Gameplay Trailer is here! 🔥 Pre-order NBA 2K27 now!

7,365,741 次观看 • 1 个月前

Happy 2K Day to all of the new Hoopers in The City 🏀🎊 Everyone starts somewhere, put in the work and you'll become a legend in no time!

Happy 2K Day to all of the new Hoopers in The City 🏀🎊 Everyone starts somewhere, put in the work and you'll become a legend in no time!

226,725 次观看 • 2 天前

Season 1 of NBA 2K27 is landing TOMORROW 👽 Check up 🏀 Lock in 🔒 Show out 🗣️ Seasons in NBA 2K27 will be bigger than ever... 👀

Season 1 of NBA 2K27 is landing TOMORROW 👽 Check up 🏀 Lock in 🔒 Show out 🗣️ Seasons in NBA 2K27 will be bigger than ever... 👀

936,154 次观看 • 12 天前

Volume up! 🔊 The first glimpse at the 2KBeats Soundtrack coming your way in NBA 2K27 🎵 🔥 Stay tuned this week for more 👀

Volume up! 🔊 The first glimpse at the 2KBeats Soundtrack coming your way in NBA 2K27 🎵 🔥 Stay tuned this week for more 👀

2,766,821 次观看 • 1 个月前

Your favorite players and teams, all in one place at the heart of basketball. Welcome to the World of 2K.

Your favorite players and teams, all in one place at the heart of basketball. Welcome to the World of 2K.

35,600,651 次观看 • 1 年前

The 2K Mart is open for business! 🏪 Come take a look 👀

The 2K Mart is open for business! 🏪 Come take a look 👀

2,730,132 次观看 • 1 个月前

You can now take the MyPLAYER Builder console experience everywhere, with the NBA 2K HQ App 📲

You can now take the MyPLAYER Builder console experience everywhere, with the NBA 2K HQ App 📲

813,532 次观看 • 19 天前

A behind-the-scenes look at the one and only Vince Staples taking his talents to Fire & Concrete in NBA 2K27 🎥

A behind-the-scenes look at the one and only Vince Staples taking his talents to Fire & Concrete in NBA 2K27 🎥

130,141 次观看 • 5 天前

More 2K Beats heat on deck 😤

More 2K Beats heat on deck 😤

792,038 次观看 • 29 天前

It's about that time! NBA 2K27 drops today! 🔥 If anyone tells you to put anything over this, you tell ’em Ball Over Everything!

It's about that time! NBA 2K27 drops today! 🔥 If anyone tells you to put anything over this, you tell ’em Ball Over Everything!

277,086 次观看 • 11 天前

Ball Over Everything 💯 Pre-order NBA 2K27 now! ➡️

Ball Over Everything 💯 Pre-order NBA 2K27 now! ➡️

1,204,965 次观看 • 1 个月前

Dropping another peek at the 2K Beats Soundtrack you’ll be hearing in NBA 2K27 🤩

Dropping another peek at the 2K Beats Soundtrack you’ll be hearing in NBA 2K27 🤩

691,970 次观看 • 1 个月前

The first ever co-ed City ⛹️‍♂️ ⛹️‍♀️ Compete alongside a global community of hoopers in all new courts 🌎 Tune in LIVE to learn more ⤵️

The first ever co-ed City ⛹️‍♂️ ⛹️‍♀️ Compete alongside a global community of hoopers in all new courts 🌎 Tune in LIVE to learn more ⤵️

388,993 次观看 • 19 天前

The Voice of Streetball 🎤 Take a look behind the scenes with Young Wayne bringing the hype to NBA 2K27 🔥

The Voice of Streetball 🎤 Take a look behind the scenes with Young Wayne bringing the hype to NBA 2K27 🔥

136,386 次观看 • 7 天前

From content creation to the game itself 🎮 Zach steps into the 2K Mocap studio 🏀

From content creation to the game itself 🎮 Zach steps into the 2K Mocap studio 🏀

435,286 次观看 • 23 天前

Your next 4 additions to the NBA 2K27 2KBeats soundtrack have arrived 🎧 🔥

Your next 4 additions to the NBA 2K27 2KBeats soundtrack have arrived 🎧 🔥

553,774 次观看 • 1 个月前

Hop on NBA 2K27 next week ‼️🔥 Craft your build on 8/21 in the 2KHQ app 📲 Put it to the test on 8/26 during Early Access 🎮 Pre-order now ➡️

Hop on NBA 2K27 next week ‼️🔥 Craft your build on 8/21 in the 2KHQ app 📲 Put it to the test on 8/26 during Early Access 🎮 Pre-order now ➡️

311,141 次观看 • 19 天前

Rucker Park served as the inspiration for the Season 1 Soundtrack 🏀 🍁 Take a sneak peek at some of the 2K Beats tracks you’ll be hearing in NBA 2K27 🎶

Rucker Park served as the inspiration for the Season 1 Soundtrack 🏀 🍁 Take a sneak peek at some of the 2K Beats tracks you’ll be hearing in NBA 2K27 🎶

396,244 次观看 • 24 天前