Nick DePaula

@NickDePaula • 77,740 subscribers

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. [email protected]

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Nick DePaula

Shorts

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

Adidas is launching its new 3D printed basketball shoe — the $250 priced BB.01 — today at its Adidas Las Vegas flagship store. Brooklyn Nets rookie Mikel Brown Jr. is expected to headline the shoe during NBA Summer League.

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

Angel Reese unveils her official Reebok signature logo. Angel Reese’s 1st signature shoe is expected to release in early 2026.

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

Hyperflight BACK

Shots up in the A’jas. 📷: @Soowavy11

Videos

Watch Anya Live

At New York Fashion Week, Shareef O’Neal debuts his first sneaker — Shareef by Shaq Brand. Shoe features a zipper closure referencing Shareef’s open-heart surgery scar, an open-heart “R” logo &amp; 4 snaps on the shroud, inspired by the 4 chambers of the heart &amp; Shaq’s 4 NBA rings.

FIRST LOOK: Top-ranked freshman Tyran Stokes debuts the upcoming Nike GT Force in Mid &amp; High cuts. The Kansas freshman is already signed to a Nike NIL shoe deal and is expected to headline the new GT Force series.

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

Anthony Edwards &amp; Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

“The first podcast with a shoe deal. We grateful.” — B Hen

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

Iconic streetball brand AND1 officially welcomes NBA champion and New York native Jose Alvarado to the company. Jose Alvarado x @AND1basketball 📄✍️ (Voiced by the legendary Bobbito Garcia aka BOBBITO GARCIA)

For All-Star Weekend, Jordan Brand has 1,200 drones taking off from Treasure Island to create the Jumpman, Air Jordan 1 and #23 over the Bay Bridge.

BREAKING: Rising NCAA point guard Isaiah Johnson becomes the 1st NIL athlete to sign with Dwyane Wade’s Way of Wade brand under Li-Ning. 📄✍️ “I bring a lot of unique skills to the table,” says the Texas sophomore. Isaiah Johnson 🤝 DWade

Damn. Not again 🤣 Adidas with another one…

Nike launches Caitlin Clark’s first “brand anthem” commercial ahead of her 2026 CC Signature collection launch: “From Anywhere.” Starring: Caitlin Clark / TRAVIS SCOTT / Travis Kelce / Jason Kelce / Michael Che &amp; Lisa Bluder

Jordan Brand athletes @BlakeGriffin23 &amp; Trae Young are launching a new EYBL team together in Oklahoma — LEGYNDS Basketball Club

De’Aaron Fox drops a new ad for his upcoming Fox 1 by Curry Brand:

Kiyomi pulling off the AI “New Move” in game is CRAZY

Nike celebrates 1st overall pick AJ Dybantsa heading to DC. Voiced by Wale

Nike gifted Ja Morant with an @Icebox diamond pendant of his signature logo and an iced out “Midnight” pair of his Ja 1s for All Star Weekend 👀👀

Adidas teases a potential future Jalen Williams signature shoe — with advice from James Harden: “I treat every one like it’s my first.” therealjalenwilliams 🤝 James Harden

FIRST LOOK: Jordan Brand will be celebrating the 40th Anniversary of the Air Jordan series throughout 2025 — and is taking it back to the beginning with the origin story of the Air Jordan 1.

At New York Fashion Week, Shareef O’Neal debuts his first sneaker — Shareef by Shaq Brand. Shoe features a zipper closure referencing Shareef’s open-heart surgery scar, an open-heart “R” logo & 4 snaps on the shroud, inspired by the 4 chambers of the heart & Shaq’s 4 NBA rings.

FIRST LOOK: Top-ranked freshman Tyran Stokes debuts the upcoming Nike GT Force in Mid & High cuts. The Kansas freshman is already signed to a Nike NIL shoe deal and is expected to headline the new GT Force series.

Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

Nike launches Caitlin Clark’s first “brand anthem” commercial ahead of her 2026 CC Signature collection launch: “From Anywhere.” Starring: Caitlin Clark / TRAVIS SCOTT / Travis Kelce / Jason Kelce / Michael Che & Lisa Bluder

Jordan Brand athletes @BlakeGriffin23 & Trae Young are launching a new EYBL team together in Oklahoma — LEGYNDS Basketball Club