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Nick DePaula

@NickDePaula • 77,733 subscribers

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. [email protected]

Shorts

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

4,138,357 次观看

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

2,143,030 次观看

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

531,073 次观看

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

451,817 次观看

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

280,663 次观看

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

305,096 次观看

Adidas is launching its new 3D printed basketball shoe — the $250 priced BB.01 — today at its Adidas Las Vegas flagship store. Brooklyn Nets rookie Mikel Brown Jr. is expected to headline the shoe during NBA Summer League.

Adidas is launching its new 3D printed basketball shoe — the $250 priced BB.01 — today at its Adidas Las Vegas flagship store. Brooklyn Nets rookie Mikel Brown Jr. is expected to headline the shoe during NBA Summer League.

50,708 次观看

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

128,612 次观看

Angel Reese unveils her official Reebok signature logo. Angel Reese’s 1st signature shoe is expected to release in early 2026.

111,420 次观看

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

96,060 次观看

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

37,112 次观看

Hyperflight BACK

Hyperflight BACK

30,840 次观看

Shots up in the A’jas. 📷: @Soowavy11

Shots up in the A’jas. 📷: @Soowavy11

15,343 次观看

Videos

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At New York Fashion Week, Shareef O’Neal debuts his first sneaker — Shareef by Shaq Brand. Shoe features a zipper closure referencing Shareef’s open-heart surgery scar, an open-heart “R” logo & 4 snaps on the shroud, inspired by the 4 chambers of the heart & Shaq’s 4 NBA rings.

546,384 次观看 • 9 天前

FIRST LOOK: Top-ranked freshman Tyran Stokes debuts the upcoming Nike GT Force in Mid & High cuts. The Kansas freshman is already signed to a Nike NIL shoe deal and is expected to headline the new GT Force series.

FIRST LOOK: Top-ranked freshman Tyran Stokes debuts the upcoming Nike GT Force in Mid & High cuts. The Kansas freshman is already signed to a Nike NIL shoe deal and is expected to headline the new GT Force series.

84,113 次观看 • 3 天前

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

9,990,861 次观看 • 2 年前

Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

2,006,009 次观看 • 7 个月前

“The first podcast with a shoe deal. We grateful.” — B Hen

“The first podcast with a shoe deal. We grateful.” — B Hen

1,267,252 次观看 • 9 个月前

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

1,930,372 次观看 • 1 年前

Iconic streetball brand AND1 officially welcomes NBA champion and New York native Jose Alvarado to the company. Jose Alvarado x @AND1basketball 📄✍️ (Voiced by the legendary Bobbito Garcia aka BOBBITO GARCIA)

310,753 次观看 • 3 个月前

For All-Star Weekend, Jordan Brand has 1,200 drones taking off from Treasure Island to create the Jumpman, Air Jordan 1 and #23 over the Bay Bridge.

1,315,197 次观看 • 1 年前

BREAKING: Rising NCAA point guard Isaiah Johnson becomes the 1st NIL athlete to sign with Dwyane Wade’s Way of Wade brand under Li-Ning. 📄✍️ “I bring a lot of unique skills to the table,” says the Texas sophomore. Isaiah Johnson 🤝 DWade

28,574 次观看 • 11 天前

Damn. Not again 🤣 Adidas with another one…

Damn. Not again 🤣 Adidas with another one…

1,085,226 次观看 • 1 年前

Nike launches Caitlin Clark’s first “brand anthem” commercial ahead of her 2026 CC Signature collection launch: “From Anywhere.” Starring: Caitlin Clark / TRAVIS SCOTT / Travis Kelce / Jason Kelce / Michael Che & Lisa Bluder

563,621 次观看 • 9 个月前

Jordan Brand athletes @BlakeGriffin23 & Trae Young are launching a new EYBL team together in Oklahoma — LEGYNDS Basketball Club

682,661 次观看 • 1 年前

De’Aaron Fox drops a new ad for his upcoming Fox 1 by Curry Brand:

651,996 次观看 • 1 年前

Kiyomi pulling off the AI “New Move” in game is CRAZY

Kiyomi pulling off the AI “New Move” in game is CRAZY

524,663 次观看 • 1 年前

Nike celebrates 1st overall pick AJ Dybantsa heading to DC. Voiced by Wale

Nike celebrates 1st overall pick AJ Dybantsa heading to DC. Voiced by Wale

88,386 次观看 • 3 个月前

Nike gifted Ja Morant with an @Icebox diamond pendant of his signature logo and an iced out “Midnight” pair of his Ja 1s for All Star Weekend 👀👀

757,340 次观看 • 3 年前

Adidas teases a potential future Jalen Williams signature shoe — with advice from James Harden: “I treat every one like it’s my first.” therealjalenwilliams 🤝 James Harden

Adidas teases a potential future Jalen Williams signature shoe — with advice from James Harden: “I treat every one like it’s my first.” therealjalenwilliams 🤝 James Harden

96,926 次观看 • 6 个月前

FIRST LOOK: Jordan Brand will be celebrating the 40th Anniversary of the Air Jordan series throughout 2025 — and is taking it back to the beginning with the origin story of the Air Jordan 1.

269,199 次观看 • 1 年前