Every now and then, I remember her back when she had that decadent, sickly allure.
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Look, this is what real 1997 kogyaru were like, from the way they talk to their fashion.
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It originated in 1995 when Sega and other companies released "Purikura" (photo booths)—now synonymous with Japan's "Kawaii culture." The novelty of being able to easily create affordable stickers sparked an instant craze among *kogal* girls who loved self-expression.
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This song will be stuck in your head all day today.
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A Japanese confectionery manufacturer is recreating the "gyaru" of yesteryear in their commercial. Source:
