Sean Frank
@Seanfrank • 99,656 subscribers
CEO of https://t.co/WK5evC94KG
Shorts
Videos
Second brand to watch: Quit with Jones Nobody smokes anymore. I'm sure nicotine patch sales have fallen off a cliff. But a whole new cohort of nicotine addicts are trying to get off now- the 35 year old vaper and in the next 3-5 years we will see a massive cohort try to quit zyns. Right now, 10% of 21-year-old men use Zyn. It's only getting more popular. and when they start having kids, they will want to quit. Modern branding, new delivery methods, modern quitting techniques. This is going to be a multi-billion-dollar category, with clear strategic acquirers. Quit with Jones is very millennial coded. They are doing subscription well, but not fully optimized. Love the angle, love the category, currently 6.5/10 execution. If I sold ridge, I would build here.
Sean Frank65,488 views • 1 month ago
"Ill just whitelist" Whitelisting is fine. But meta is REWARDING accounts that commit to partnership ads. This is fully tin foil hat theory now... but I have seen first hand lower CPMs, higher click through rates, and better CACs from partnership ads. I think there is a finger on the scale. These massive companies have huge teams with product adoption KPIs. If they want you to change your behavior, they will reward you. Run the test. But true partnership ads are outperforming everywhere rn
Sean Frank55,412 views • 1 month ago
BRANDS TO WATCH: - Quit with Jones - Sun Powder - Feetures socks - Allday Spray - Magna - Boomboom - lockset jewlery - lelick here is the full video in its entirety I am trying to get a youtube plaque. Its my goal for 2027. I currently have 2.5k subscribers. I will post monthly while I try to make this climb. I will give you free ecom advice if you go subscribe.
Sean Frank49,868 views • 1 month ago
Why am I so obsessed with new product expansion? Why does everyone and their dad have a creatine collagen gummy butt spray? CACs have only ever gone up. We paid, no joke, $4 per new customer in 2016. That is now over $40. More than a 10x in ten years. CACs will only go up. The reason why the new winning playbook is subscription health and wellness products, is because they cant get first purchase profitability to work with widgets Ridge has figured it out. But it isn't through scaling wallets. Its through bolt on new products. Like luggage, like phone cases, like knives. Each is a small mini business, designed to capture a new customer. Blended the brand grows. Blended, CACs rise slower. As bad as luggage is, it is still better than selling my 15th million wallet.
Sean Frank44,691 views • 3 months ago
5ish weight chin ups. 20 pounds still. everyday I get stronger. everyday my enemies get weaker.
Sean Frank33,250 views • 7 months ago
connor is my goat (and to my 14 female followers... hes single)
Sean Frank17,476 views • 4 months ago
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