Sean Frank
@Seanfrank • 97,482 subscribers
CEO of https://t.co/WK5evC94KG
Shorts
Videos
BRANDS TO WATCH: - Quit with Jones - Sun Powder - Feetures socks - Allday Spray - Magna - Boomboom - lockset jewlery - lelick here is the full video in its entirety I am trying to get a youtube plaque. Its my goal for 2027. I currently have 2.5k subscribers. I will post monthly while I try to make this climb. I will give you free ecom advice if you go subscribe.
Sean Frank37,288 次观看 • 4 天前
Second brand to watch: Quit with Jones Nobody smokes anymore. I'm sure nicotine patch sales have fallen off a cliff. But a whole new cohort of nicotine addicts are trying to get off now- the 35 year old vaper and in the next 3-5 years we will see a massive cohort try to quit zyns. Right now, 10% of 21-year-old men use Zyn. It's only getting more popular. and when they start having kids, they will want to quit. Modern branding, new delivery methods, modern quitting techniques. This is going to be a multi-billion-dollar category, with clear strategic acquirers. Quit with Jones is very millennial coded. They are doing subscription well, but not fully optimized. Love the angle, love the category, currently 6.5/10 execution. If I sold ridge, I would build here.
Sean Frank63,436 次观看 • 8 天前
Why am I so obsessed with new product expansion? Why does everyone and their dad have a creatine collagen gummy butt spray? CACs have only ever gone up. We paid, no joke, $4 per new customer in 2016. That is now over $40. More than a 10x in ten years. CACs will only go up. The reason why the new winning playbook is subscription health and wellness products, is because they cant get first purchase profitability to work with widgets Ridge has figured it out. But it isn't through scaling wallets. Its through bolt on new products. Like luggage, like phone cases, like knives. Each is a small mini business, designed to capture a new customer. Blended the brand grows. Blended, CACs rise slower. As bad as luggage is, it is still better than selling my 15th million wallet.
Sean Frank43,815 次观看 • 1 个月前
没有更多内容可加载