
Sean Frank
@Seanfrank • 95,596 subscribers
CEO of https://t.co/WK5evC94KG
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Why am I so obsessed with new product expansion? Why does everyone and their dad have a creatine collagen gummy butt spray? CACs have only ever gone up. We paid, no joke, $4 per new customer in 2016. That is now over $40. More than a 10x in ten years. CACs will only go up. The reason why the new winning playbook is subscription health and wellness products, is because they cant get first purchase profitability to work with widgets Ridge has figured it out. But it isn't through scaling wallets. Its through bolt on new products. Like luggage, like phone cases, like knives. Each is a small mini business, designed to capture a new customer. Blended the brand grows. Blended, CACs rise slower. As bad as luggage is, it is still better than selling my 15th million wallet.
Sean Frank42,896 次观看 • 10 天前
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