Xu Fei

@XuFei_Xiaomi • 6,870 subscribers

VP & CMO of @Xiaomi Group

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Live Cam

Xu Fei

Shorts

I'm excited to finally share that #Xiaomi17Ultra is coming globally. And yes, there's more on the way. Stay tuned.

Spring is such a good time for a photo walk. Which collection is your favorite? #ColorHunt #Xiaomi17Ultra

Videos

Watch Anya Live

See Xiaomi's Human × Car × Home ecosystem connect devices across real everyday routines. #Xiaomi #HumanCarHome #XiaomiAuto #Mijia #IFA2026

If you could take only three Mijia products home, which three would you pick? Here are mine. #Xiaomi #Mijia #IFA2026

IFA isn't open yet. Come inside Xiaomi's booth for a first look at the "Human × Car × Home" ecosystem, where AI moves beyond the screen and into the physical world. #Xiaomi #HumanCarHome #IFA2026

Xiaomi Auto, Xiaomi 18 Fold and our humanoid robots. Which stop would you head to first at our booth? #Xiaomi #HumanCarHome #IFA2026

A few days in Munich with Xiaomi Europe R&amp;D team. Here's what they are working on now. #XiaomiEV

Spanish Prime Minister Pedro Sánchez visited Xiaomi Campus and experienced our smartphones, EVs, and smart tech appliances firsthand.

I was on the floor at our smart tech appliance factory. Every 6.5 seconds, one air conditioner rolls off the line. Truly impressive to see in person. #SmartTechAppliances

One phone made the first hello easier. Then Seoul showed me how Xiaomi fits into daily life. Which would you try first?

Hi everyone, I'm Fei, CMO of #Xiaomi. I'm very excited to be here and connect with our global community. Looking forward to chatting and getting to know #XiaomiFans around the world.

The new-gen #XiaomiSU7 looks familiar at first glance, but the new details make a big difference. Which upgrade do you like most? #XiaomiEV

A special day at our Xiaomi EV Factory with Kevin Kelly. I really enjoyed our conversation and the chance to show him around. #XiaomiEV #Factory

The products are ready. The stage is set. Tune in to the launch tomorrow!

#Xiaomi17Ultra is coming globally, and I want to show you what it can capture in real life.

These are the features in #XiaomiHyperOS3 that really worked for me. Hope you find them just as helpful!

The new-generation #XiaomiSU7 is officially launched! The new colors look amazing, and the upgraded driving experience really surprised me. #XiaomiEV

This workshop can even run on its own in the dark. I could stand here and watch all day.

From planning my day to getting my home ready, Xiaomi miclaw helps me handle it all. What would you ask it to do? #miclaw #AIagents

While I was in the UK, I stopped by our first #XiaomiStore in London. If you're around, I hope you'll check it out for yourself. #UK #WestfieldsStratford

From proportions to details, Xiaomi YU7 carries forward our Xiaomi EV design language. It has an elegance that I really love. What do you think?

A few days in Munich with Xiaomi Europe R&D team. Here's what they are working on now. #XiaomiEV