Adam Stern

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Motorsport/Fighting Reporter of @SBJ

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Adam Stern

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Here's a new Indy 500 ad that @FoxSports will start airing on TV this week.

French fashion house Guy Laroche has signed Joey Logano to help promote its Drakkar line of colognes, with plans to activate at Talladega, San Diego, Daytona II and Homestead. ➡️ The midway activation will include free samples, a strength tester game and Logano appearance.

Black Hawk helicopters practice for tomorrow's pace laps here Indianapolis Motor Speedway.

It has started pouring rain here in Daytona about two hours and 15 minutes after the race ended. ➡️ There was only some brief, minor rain drops for the first two hours post race.

.Arby's is preparing to dish out what appears to be a sizable promotional plan for NASCAR Chicago Street Race, from a new commercial that will air on TNT to branding on the course, a primary paint scheme on a car and an experiential activation area at track. 🗞:

.NASCAR is using its season-opening Clash exhibition this year to go back to a classic venue that the Cup Series hasn't run at since 1971 in Bowman Gray Stadium, but next year the event could be held overseas, possibly Brazil, as the racing property also looks to grow globally.

.Colgate Smile will run a new ad with RFK Racing driver Ryan Preece six times during today's NASCAR race on Prime Video as part of its Smile First campaign. ➡️ The toothpaste brand is also the co-primary on Preece's car today alongside @Kroger.

.Anheuser-Busch's new energy drink, Phorm Energy, has lined up Kyle Busch as an endorser for the brand.

.ABB North America has struck some new B2B deals with NASCAR industry sponsors in DEWALT and Goodyear after getting into the sport via the NASCAR EV. 🗨: "NASCAR is helping us bring this [conversation about energy] to the heart of America." 🗞:

Here is The CW's new sports bar (and a digital graffiti wall) at the NASCAR Experience on the fan midway @Daytona.

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.Logitech G will debut a new ad on Prime Video's NASCAR coverage this weekend with Bubba Wallace and MFR promoting the gaming gear company's Pro Series wheels and pedals.

.@FoxSports this Saturday will air a new one-hour documentary on the history of the Indy 500 that is manifested in the Indianapolis Motor Speedway Museum. ➡️ The documentary will air on @FoxTV at 6:00pm ET after Day 1 of Indy 500 quali.

The skies have opened up with the heaviest rain of the day so far here Indianapolis Motor Speedway.

.NASCAR has agreed to evergreen charters "forever," per Jeffrey Kessler.

Celebrities coming to F1 Vegas: Elon Musk, Beyonce, Jay Z, Ben Affleck, Jake Paul, Druski, Travis Scott, Shaggy, Kane Brown, T-Pain, John Mayer, Noah Beck, Jeremy Renner, Suni Lee, Kiké Hernández, Michael Rubin, Jayden Daniels, Mark Wahlberg, Steve Aoki, Jose Andres and Rob Lowe.

Among the more popular midway activations here Indianapolis Motor Speedway by line length are @ElfCosmetics, @OscarMayer and @JavaHouse. ➡️ Yet another coffee company has also gotten into the IndyCar mix with Dutch Bros activating in the fan zone.

.The CW will start running an ad for the 2026 NASCAR season that aims to re-position the newly renamed O’Reilly Auto Parts Series from being touted only as a developmental league. ➡️ The spot is titled, "Pure. Raw. Racing."

.Hardee’s is rolling out its new paint scheme with 23XI Racing, with its primaries coming at Martinsville, Nashville, St. Louis and Charlotte. ➡️ Hardee's will give away a three-piece tender meal to reward members who buy a large drink when Bubba Wallace gets a top 10 finish.

Food offerings for the $10,000 "1948" club from NASCAR included duck-fat pretzel bites, wagyu beef hot dog sliders and bourbon-braised short ribs. ➡️ Spirits included Pappy Van Winkle, Grey Goose, Hendrick’s Gin, Casamigos Blanco, Woodford Reserve and Johnnie Walker black label.

The personal injury law firm Morgan &amp; Morgan (@ForThePeople) has debuted a new ad with Kyle Busch and his family along with the Morgan family as part of its RCR sponsorship.

Here's some drone footage of the Java House Grand Prix of Arlington circuit outside the @DallasCowboys' stadium. ➡️ IndyCar feels that it has a good chance of having full grandstands for this event and that hospitality sales will be higher than any other race this year outside of the Indy 500.

Here's @FoxSports' first new NTT INDYCAR SERIES spot that will debut on TV during today's NFC Wild Card Game and features @JosefNewgarden and Tom Brady.

.@DennyHamlin was called as the first witness of the trial between NASCAR and 23XI/FRM today, with him responding to a question from one of his lawyers about why he doesn't feel the charter system is currently fair: "Your costs aren't covered to put on their show."

Here's the new Arby's paint scheme.

NASCAR driver Bubba Wallace is featured in one of Toyota USA's two new Super Bowl ads set to air this Sunday. ➡️ The 30-second spot, "Where Dreams Began," also spotlights Los Angeles Rams wide receiver Puka Nacua and U.S. Paralympian Oksana Masters.

.The CW will introduce The CW Sports Bar to 20 NASCAR race weekends in 2026, a fully functioning bar on the fan midways, as part of its experience marketing this year. ➡️ Last year, The CW had a branded tour bus area at a handful of races.

Here's @FoxSports' first new NTT INDYCAR SERIES ad for 2026, with Josef Newgarden featured and "The Fastest Racing on Earth" tagline returning.

.NASCAR has developed a new five-episode docu-series called "Rising" that will air for free on YouTube and follows around Carson Hocevar, Jesse Love and Rajah Caruth during their 2025 on and off the track. ➡️ NASCAR worked with Words + Pictures. 📰:

.Wendy’s is doing a drive-through activation at its location near Daytona International Speedway where customers cruise through a mock race track complete with banking and sound effects and then can get their tires shined and windshield washed for free while waiting for their food.

.@Goodyear has gone viral with its ad showing racing scenes to the tune of Dr. Dre’s classic "Still Dre." ➡️ The ad has drawn 1.2 billion impressions and 670 million completed video views, including nearly 40 million on TikTok and 15 million on YouTube across three versions.

The personal injury law firm Morgan & Morgan (@ForThePeople) has debuted a new ad with Kyle Busch and his family along with the Morgan family as part of its RCR sponsorship.