Aadit Palicha
@aadit_palicha • 26,243 subscribers
Co-founder/CEO @ZeptoNow | Believer in Indian Dynamism 🇮🇳
Shorts
Videos
Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India. The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example: 1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth. 2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week. 3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand. 4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc. We will be doing a detailed webinar for all our partner brands this Friday at 3 PM to formally kick off onboarding to Zepto Atom. Looking forward to seeing you there!
Aadit Palicha711,611 просмотров • 1 год назад
Over the past 12 months, our Operations and Tech teams have meticulously implemented automation across our backend supply chain. Today, I am excited to announce that we have scaled automation operations pan-India - as we speak, 25 Lakh FMCG units get processed through automated assets across Zepto's supply chain every day! This has translated into a 45%+ improvement in manpower productivity (outbound), when compared to manual operations, resulting in hundreds of crores of annual operating cost savings for our business. More importantly, our engineering teams have been able to build in-house software to guide these automated assets and integrate them with our core logistics systems. That capability serves as the backbone to keep scaling more advanced automation stacks and unlocking further cost leverage down the road. We're just getting started 🚀
Aadit Palicha135,131 просмотров • 7 месяцев назад
Zepto is at the forefront of Enterprise AI in the Application Layer. Whether it's the Self-Learning forecasting algorithms we use to run our supply chain, automated image analysis in customer support, or the hundreds of crores of advertising revenue we generate through AI-powered tools for our brand partners. Even in our HQ, our 500+ engineering and data science team is building natively with Claude Code / Cursor, which is exponentially reducing the cost of every incremental line of code we write. That's why we're excited to be a part of the India AI Impact Summit in our own unique way: by building a mini dark store in the convention centre to deliver products to delegates in minutes! At the centre connecting each exhibition hall, you will find our store and delivery team, along with a showcase of real AI use cases in our business that have reduced opex costs and increased revenue. We are a technology-native supply chain company with a fast-paced, high-performing engineering team. I believe that positions our company well to be a global case study of how India is rapidly deploying AI to drive better supply chain outcomes and accelerated growth in our consumer businesses. Thank you, Hon’ble Prime Minister Narendra Modi for envisioning the summit and showcasing India’s contribution to the AI revolution. We also express our sincere thanks and gratitude to Shri Ashwini Vaishnaw, Hon’ble Minister for Electronics and IT; Shri Jitin Prasada, Hon’ble MoS MeitY and Commerce and Industry; and Shri Abhishek Singh, Additional Secretary and CEO, India AI for giving us the opportunity to showcase Indian innovation to the world.
Aadit Palicha33,198 просмотров • 5 месяцев назад
Больше нет контента для загрузки