Aaron Nosbisch
@AaronJNosbisch • 8,942 subscribers
Founder of https://t.co/U3sU8eKXI5 & https://t.co/78OA7t8daJ
Shorts
Videos
Welcome to a new era of BRĒZ ❤️🔥 Introducing four new experiences, precision-engineered for the human rhythm. ⏫ ELEVATE - a bright, uplifting blend made to spark focus and sharpen your edge—perfect for workouts, creative sprints, or inspired conversations. (THC-free) 🔊 AMPLIFY - Our new THC-infused tonic for those high-energy moments when you want to turn up with intention—before the party, before the concert, before the beat drop. 🌙 DREAM - a calming, cannabis-free nightcap that helps you wind down naturally—before journaling, before bed, before letting go. (THC-free) 🌀 DRIFT - our most introspective blend yet—a hypnotic, THC-infused tonic that softens the edges and reconnects you to yourself. It’s the exhale at the end of the day. Shop our new line of feel-good tonics at drinkbrez .com 📲 Our THC-free line is also available now at all Sprouts ! 🌱 Forever grateful to all of you for your support as we build a better beverage. ❤️🔥🙏
Aaron Nosbisch68,686 views • 1 year ago
😮💨 It’s been a minute since I’ve given a proper BRĒZ update. We’ve been head down - navigating the intense challenges and opportunities of scale, building, and expanding one of the fastest-growing beverage brands in one of the most promising new categories in the world. BRĒZ was bootstrapped with just $250K of our own money, and we’ve now closed ~$5M of our $20M target - our first and only raise to date. We adjusted our valuation to $150M post-money (previously $250M) for the first $10M tranche to reflect market conditions and re-engage early supporters. We expect the remaining $10M will close at a $200M post-money valuation. Over the past quarter, we navigated a brief cash flow crunch and partial revenue pullback as we reorganized to meet the scale of what’s next. We’ve since rebuilt stronger foundations, streamlined operations, and secured new investors and a major debt partner, giving us the working capital flexibility to meet the intense demands of scaling a national beverage brand. Through it all, we pulled off one of our largest expansions yet — launching our new functional line, now driving 35%+ of total sales in just two months, while scaling from 2,500 to 5,000+ retail doors. You’ll now find BRĒZ in Sprouts, H-E-B, Albertsons, Circle K Stores, Total Wine, ABC, and many more - with retail now driving 40% of total revenue and a clear path toward a $50M+ run rate. Major national retail partnerships are gearing up for rollout (we can’t announce them just yet), all while we activate iconic events featuring artists like RÜFÜS DU SOL, John Mayer, Calvin Harris, Tiësto, and John Summit We’ve also been working closely with the U.S. Hemp Roundtable and Hemp Beverage Alliance, securing key wins for our category. Even with the regulatory uncertainty, the future for hemp-derived THC has never looked brighter - and our functional line lets us expand aggressively in mainstream retail without regulatory friction. If you’ve been waiting to get involved, now’s the moment. We have limited room in both the Friends & Family SPV and institutional allocation before this tranche closes. If you’re interested in investing and becoming part of BRĒZ officially, shoot me an email this week. Minimum investment for the SPV is $25K, and we’re prioritizing based on investment size and ability to fund quickly. Verified accredited investors only. 💌 aaronBRĒZ.com Building a category takes all of us. I’m deeply grateful for everyone who’s been part of this collective journey so far - the rising tide is here. Disclaimer: For accredited investors only. This is not an offer to sell securities. Any investment will be made solely through official offering documents. Investing in startups involves risk, including possible loss of capital. Offered under SEC Rule 506(c).
Aaron Nosbisch19,870 views • 7 months ago
🦋 BRĒZ Spirit is here! 🦋 What started as a dream over a year ago is finally a reality and we could not be more excited for you to experience it. This concentrate of our original infused formula invites you to explore the mixable, sippable future of social drinking First batch of 1,000 bottles is available now on our site while supplies last 👇📲
Aaron Nosbisch22,991 views • 1 year ago
❤️🔥🌿🍄 BRĒZ | 2024 Recap 🎊 • $28MM in Revenue (+18.7x YoY Growth from ~$1.5M in 2023) 😮💨 • 8MM Cans Produced 🚀 • 650MM Impressions 🌍 • 2,000+ Retail Locations 🛒 • Featured in Rolling Stone, Forbes, GQ Magazine, VICE News, CNBC, NYLON, BevNET.com, Herb & many more 📰 2024 was the year BRĒZ planted its flag—not just as one of the fastest-growing (if not the fastest-growing) beverages in the world, but also one of the largest (if not the largest) cannabis beverages globally, while on the path to becoming the largest functional beverage in the world. But this isn’t just about BRĒZ's growth... Our success reflects the growth of an entire category, an entire community, and the collective efforts of those paving the way to conscious consumption. This year has shown us that the future of consumption is not divisive; it’s collaborative. The lines between cannabis and hemp, between hemp and alcohol, and between DTC and retail are dissolving as we come together with shared purpose. The discourse that once defined these spaces—of ‘versus’ and ‘competition’—is being replaced by unity, association, and alignment across industries. This is no longer about hemp vs marijuana, cannabis vs alcohol, or even therapeutic vs non-therapeutic products. It’s about ensuring consumers have access to products that are right for them. It’s about building a world of informed choice, safe access, and collective opportunity. As we step into 2025, it’s clear that what drives us forward isn’t just innovation or growth. It’s unification around one central goal: service. To the consumer, to society, and to the world. Together, we’re collaborating not for individual benefit, but to ensure that consumers have the best options in the most generative, accessible, and meaningful ways. This is where we’re arriving now, together—as a collective community, as a society, and as humans. And that is the future we’re building. Here’s to 2025 and the beautiful world we are going to build together ❤️🔥
Aaron Nosbisch22,407 views • 1 year ago
Introducing the BRĒZ (mini) documentary produced by Wayflyer to capture a bit of our journey ❤️🔥🎥 The last 2yrs of building and launching this company alongside a group of partners, team, and community that is nothing short of world-class has been the business adventure of my life while bringing me so much fulfillment - thank you all for supporting and being along for the ride with us. I didn’t know fully what I was getting into with building in the public, but the unexpected delight is that by doing so it no longer is just our story but also the story of everyone who has been with us, listening, commenting, contributing, and supporting every step of the way. It means the world building alongside each and every one of you. Enjoy & excited to hear what you think!
Aaron Nosbisch13,320 views • 11 months ago
No more content to load