Amanda Bradford

A much belated life update - I’ve sold my company, The League, to The Match Group! WE’VE BEEN CALLED UP TO THE BIG LEAGUES! We’re now competing in the same arena as the most successful dating brands in the world, so I’m hiring a world-class Head of Marketing & Head of Product to help me take The League ALL THE WAY. If you know great talent, I’d love for you to share this🙏 I am so grateful to everyone who got us here, especially those who helped me in the very early days when I was juggling - and struggling. When she saw my first logo attempt, Laura, my college bestie, told me it was the ugliest thing she had ever seen & begged me to let her redo it (hers is still in use!). She then took over all things design, giving The League a consistent & premium brand identity from day 1, fixing my design travesties in record speed & preventing our brand from devolving into one that stood for clip-art. My (undiagnosed) ADHD meant I was terrible at opening mail, reviewing invoices & contracts, filing out tax forms, or being precise about payroll & its peculiar payment windows. In true helicopter-mom form, Mama Bradford stepped in to handle this blocking & tackling, & the workers rejoiced! My brother pointed out mistakes I made when coding our first matching algorithm (like not normalizing like-rate by gender), & stepped in to write ETL scripts so he could analyze our data and improve our match rate. As signups skyrocketed, I wasn’t reviewing applicants in a timely fashion (yes those long waitlist times were in part due to my ineptitude), so Mollie, my bff since 14, moved to San Francisco to take over our vetting process, ensuring we drafted a diverse founding class of All-Stars. When I was drowning in support tickets, Jeff (my best friend’s husband) & Meredith (my first employee who became a best friend), replaced me as League Concierge so I could fix bugs & hire an engineering leader to rewrite the app for scale. I feel blessed I had my mom, brother, & best friends to lean on at the beginning of what I can only describe as a roller-coaster-marathon journey. Their heavy lifting allowed me to get The League off the ground, & turn it into a profitable business attractive to Match, all on $2.3M raised. Fast forward nearly 9 years & now, with Match behind us, we can finally swing for the fences to fulfill The League’s potential to be much more than a dating app for ambitious singles. We’re leveraging their best-in-class trust & safety AI tools & sophisticated ML systems refined over decades that we could not have built ourselves. We’re investing in marketing (new campaign coming soon) & hiring Execs - I can finally hand over the product & marketing reins to better operators than myself. As for me? I’ll get to focus on our long-term roadmap & envision the future of dating. Who knows, maybe I’ll even start writing that book recounting the hilarious & shocking things I’ve seen while working in the business of love - and while using my own app to date 😉 Would you read it? ------------------------------------------ Help me take The League to the Big Leagues! Apply to Head of Marketing Here: Apply to Head of Product Here: See all open roles here:

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