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Shop Echo, Get Alexa+

Shop Echo, Get Alexa+

19,346,835 views

Kitchen products curated by our top influencers

Kitchen products curated by our top influencers

557,339 views

One year ago, Amazon Leo launched its first satellites. Since then: 🛰️ 11 missions 🚀 300+ satellites in orbit 🌍 Even faster cadence ahead We're not slowing down as we prepare to deliver internet to customers around the world. Watch our latest liftoff. ⬇️

One year ago, Amazon Leo launched its first satellites. Since then: 🛰️ 11 missions 🚀 300+ satellites in orbit 🌍 Even faster cadence ahead We're not slowing down as we prepare to deliver internet to customers around the world. Watch our latest liftoff. ⬇️

52,671 views

Dive deeper into Amazon’s Q1 2026 results. ⬇️🧵

Dive deeper into Amazon’s Q1 2026 results. ⬇️🧵

41,279 views

Thanks to TIME for recognizing us as a "dominant force" in their 100 Most Influential Companies list, recognizing our leadership in AI and cloud. From e-commerce, to AWS, to Alexa+, we're committed to remaining at the forefront of innovation for our customers.

Thanks to TIME for recognizing us as a "dominant force" in their 100 Most Influential Companies list, recognizing our leadership in AI and cloud. From e-commerce, to AWS, to Alexa+, we're committed to remaining at the forefront of innovation for our customers.

210,937 views

Prime Day 2025 is going on now through July 11—and it’s unlike any other shopping event. Here's what makes this year’s Prime Day different 👇

Prime Day 2025 is going on now through July 11—and it’s unlike any other shopping event. Here's what makes this year’s Prime Day different 👇

167,740 views

A successful Amazon Leo deployment. 🚀 Today’s mission with Arianespace out of French Guiana brings our constellation to over 200 satellites—another important step toward bringing fast, reliable internet to customers worldwide.

A successful Amazon Leo deployment. 🚀 Today’s mission with Arianespace out of French Guiana brings our constellation to over 200 satellites—another important step toward bringing fast, reliable internet to customers worldwide.

62,449 views

ICYMI: Earlier this year, Amazon Leo launched our largest payload to date into orbit. Coming up: 32 more satellites are set to launch April 28. 🚀 Our first launch with Arianespace marked the first heavy lift launch on our 2026 manifest. With each mission, we’re continuing to expand our constellation and build momentum toward service. Amazon continues scaling quickly to bring fast, reliable internet to customers beyond the reach of existing networks.

ICYMI: Earlier this year, Amazon Leo launched our largest payload to date into orbit. Coming up: 32 more satellites are set to launch April 28. 🚀 Our first launch with Arianespace marked the first heavy lift launch on our 2026 manifest. With each mission, we’re continuing to expand our constellation and build momentum toward service. Amazon continues scaling quickly to bring fast, reliable internet to customers beyond the reach of existing networks.

29,358 views

Stop what you're doing. Prime Big Deal Days is here with savings of up to 40% off. 🔥 Save on tech products and more.

Stop what you're doing. Prime Big Deal Days is here with savings of up to 40% off. 🔥 Save on tech products and more.

105,963 views

🤖🛍️ We’ve got 5 smart AI features to help you save time and money for Prime Day this year. From Rufus, your AI-powered personal shopping assistant, to Amazon Lens for visual searches using images, screenshots, barcodes, and more 👇

🤖🛍️ We’ve got 5 smart AI features to help you save time and money for Prime Day this year. From Rufus, your AI-powered personal shopping assistant, to Amazon Lens for visual searches using images, screenshots, barcodes, and more 👇

131,064 views

Amazon's product innovation hub in Sunnyvale isn't just where we build devices—it's where they're engineered to survive. Researchers stress-test Kindles, blast Echo speakers, simulate years of wear in various environments, and more. Engineers intentionally break prototypes to identify failure points and fix them before production. The result: durable devices built to survive daily use. See how rigorous testing protocols ensure Kindles can handle whatever life throws at them. ⬇️

Amazon's product innovation hub in Sunnyvale isn't just where we build devices—it's where they're engineered to survive. Researchers stress-test Kindles, blast Echo speakers, simulate years of wear in various environments, and more. Engineers intentionally break prototypes to identify failure points and fix them before production. The result: durable devices built to survive daily use. See how rigorous testing protocols ensure Kindles can handle whatever life throws at them. ⬇️

29,241 views

Meet Vulcan, our first robot with a sense of touch. 🤖 🖐️ This innovative system combines physical AI with novel hardware solutions—like computer vision, tactile sensing, and machine learning—to reimagine how we complete orders for our customers. With the ability to pick and stow approximately 75% of all various item types we store at our fulfillment centers, and at speeds comparable to our frontline employees, Vulcan can assist by handling inventory in harder-to-reach areas—making our fulfillment centers both safer and more efficient.

Meet Vulcan, our first robot with a sense of touch. 🤖 🖐️ This innovative system combines physical AI with novel hardware solutions—like computer vision, tactile sensing, and machine learning—to reimagine how we complete orders for our customers. With the ability to pick and stow approximately 75% of all various item types we store at our fulfillment centers, and at speeds comparable to our frontline employees, Vulcan can assist by handling inventory in harder-to-reach areas—making our fulfillment centers both safer and more efficient.

119,277 views

Amazon is investing up to $50 billion to advance U.S. government AI and supercomputing capabilities. What once took weeks now takes hours. Nearly 1.3 gigawatts of AI and high-performance computing capabilities will transform critical US missions, from cybersecurity to energy research. Learn more about this landmark initiative. ⬇️

Amazon is investing up to $50 billion to advance U.S. government AI and supercomputing capabilities. What once took weeks now takes hours. Nearly 1.3 gigawatts of AI and high-performance computing capabilities will transform critical US missions, from cybersecurity to energy research. Learn more about this landmark initiative. ⬇️

55,767 views

🆕 Reading on your Kindle just got better. We just announced an all-new lineup of Kindle devices in the biggest portfolio relaunch since the first Kindle device was introduced in 2007. The lineup includes ⬇️ 📖 Kindle Colorsoft Signature Edition, the first-ever Kindle in color 📖 The redesigned Kindle Scribe, with a new in-book annotation experience, plus #GenAI powered features in notebooks 📖 The all-new Kindle Paperwhite, the fastest Kindle ever 📖 The new Kindle, with faster page turns, now in Matcha green 📖 Upgraded Kindle Kids devices

🆕 Reading on your Kindle just got better. We just announced an all-new lineup of Kindle devices in the biggest portfolio relaunch since the first Kindle device was introduced in 2007. The lineup includes ⬇️ 📖 Kindle Colorsoft Signature Edition, the first-ever Kindle in color 📖 The redesigned Kindle Scribe, with a new in-book annotation experience, plus #GenAI powered features in notebooks 📖 The all-new Kindle Paperwhite, the fastest Kindle ever 📖 The new Kindle, with faster page turns, now in Matcha green 📖 Upgraded Kindle Kids devices

139,180 views

Paul Vixie, Amazon Web Services Distinguished Engineer, is one of the reasons you type a website name instead of a string of numbers. He's also the reason your email inbox isn't overflowing with spam. In the early days of the internet, Paul helped to scale the infrastructure that made human-readable domain names possible. Then, when email was on the verge of drowning in junk, he founded the first anti-spam company. Now, he's tackling the security challenges of the agentic AI era. Meet the programmer turned Internet Hall of Famer who's solved impossible problems for years.

Paul Vixie, Amazon Web Services Distinguished Engineer, is one of the reasons you type a website name instead of a string of numbers. He's also the reason your email inbox isn't overflowing with spam. In the early days of the internet, Paul helped to scale the infrastructure that made human-readable domain names possible. Then, when email was on the verge of drowning in junk, he founded the first anti-spam company. Now, he's tackling the security challenges of the agentic AI era. Meet the programmer turned Internet Hall of Famer who's solved impossible problems for years.

23,560 views

See the 13,000-square-foot Prime Video and Amazon MGM Studios NBA on Prime studio where we're changing the game with technology that brings you closer to basketball than ever before. Amazon's Mike Hopkins shows you behind the scenes of the 2,300 LED screens, regulation half-court, and two-story NBA House. This is how Prime Video does sports. 🎥⬇️

See the 13,000-square-foot Prime Video and Amazon MGM Studios NBA on Prime studio where we're changing the game with technology that brings you closer to basketball than ever before. Amazon's Mike Hopkins shows you behind the scenes of the 2,300 LED screens, regulation half-court, and two-story NBA House. This is how Prime Video does sports. 🎥⬇️

48,366 views

We’re improving how we detect AI hallucinations by using mathematical logic with our new Automated Reasoning checks in Amazon Bedrock Guardrails. This update reduces AI hallucinations with up to 99% accuracy. These new checks: 📒 Support processing of up to 100 pages 🤖 Improve AI content checking

We’re improving how we detect AI hallucinations by using mathematical logic with our new Automated Reasoning checks in Amazon Bedrock Guardrails. This update reduces AI hallucinations with up to 99% accuracy. These new checks: 📒 Support processing of up to 100 pages 🤖 Improve AI content checking

51,312 views

Behind every delivery is a dedicated driver making it all happen. Show them your thanks this holiday season! Here's how.⬇️

Behind every delivery is a dedicated driver making it all happen. Show them your thanks this holiday season! Here's how.⬇️

37,334 views

Your health questions deserve real answers—not a weeks-long wait. Introducing Health AI, now on and the Amazon app. It answers your health questions, explains lab results, manages prescription renewal requests, and books appointments with One Medical providers, 24/7. Eligible Prime members get up to 5 free direct-message care visits for 30+ common conditions (a $145 value). Watch to learn more. ⬇️ Sign up at 🔗

Your health questions deserve real answers—not a weeks-long wait. Introducing Health AI, now on and the Amazon app. It answers your health questions, explains lab results, manages prescription renewal requests, and books appointments with One Medical providers, 24/7. Eligible Prime members get up to 5 free direct-message care visits for 30+ common conditions (a $145 value). Watch to learn more. ⬇️ Sign up at 🔗

18,819 views

📺🛍️ Ever wished you could buy that cool gadget from your favorite sci-fi show? Now you can. Prime Video's 'Shop the Show' feature uses a second-screen mobile experience to let you instantly find and buy products in the Amazon Shopping app—from over 1,300 titles—without interrupting your viewing experience.

📺🛍️ Ever wished you could buy that cool gadget from your favorite sci-fi show? Now you can. Prime Video's 'Shop the Show' feature uses a second-screen mobile experience to let you instantly find and buy products in the Amazon Shopping app—from over 1,300 titles—without interrupting your viewing experience.

58,360 views

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Elevate your sound with Amazon Fire TV Soundbar Plus with subwoofer
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Elevate your sound with Amazon Fire TV Soundbar Plus with subwoofer

Amazon

9,368,534 views • 2 months ago

Kitchen products curated by our top influencers
0:56
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Kitchen products curated by our top influencers

Amazon

1,978,857 views • 1 year ago

Delivering customer orders 4,500 ft above sea level in the Indian Himalayas? We sure do! Watch how we make it happen, and deliver products to the Maharishi Ashram, near Gajoli village, Uttarkashi, India.
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Delivering customer orders 4,500 ft above sea level in the Indian Himalayas? We sure do! Watch how we make it happen, and deliver products to the Maharishi Ashram, near Gajoli village, Uttarkashi, India.

Amazon

2,110,439 views • 2 years ago

Chips are the foundation of every AI experience. That's why understanding the hardware behind the software has never mattered more. When you ask a chatbot a question or generate an image, there's a physical chip somewhere doing the heavy lifting. For most of computing history, that was a CPU—the "brain" of a computer—great for general tasks needed to run software and operating systems. AI is more complex: for workloads called training and inference, AI needs to perform trillions of calculations in parallel. That's where AI accelerators come in. Purpose-built accelerators can deliver significantly better performance and efficiency than general-purpose chips. Amazon Web Services Trainium chips are an example—purpose-built for AI training and inference. New chips for a new era. ⬇️
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Chips are the foundation of every AI experience. That's why understanding the hardware behind the software has never mattered more. When you ask a chatbot a question or generate an image, there's a physical chip somewhere doing the heavy lifting. For most of computing history, that was a CPU—the "brain" of a computer—great for general tasks needed to run software and operating systems. AI is more complex: for workloads called training and inference, AI needs to perform trillions of calculations in parallel. That's where AI accelerators come in. Purpose-built accelerators can deliver significantly better performance and efficiency than general-purpose chips. Amazon Web Services Trainium chips are an example—purpose-built for AI training and inference. New chips for a new era. ⬇️

Amazon

21,916 views • 9 days ago

If a model is 50% reliable, it's 0% useful. Michael Giannangeli, Head of Agentic AI at Amazon Nova, breaks down one of the hardest problems in agentic AI: reliability. Models need to match or beat human performance, or they won't get adopted. To close the gap, teams are building an ecosystem of reinforcement learning "gyms" where AI agents can hone their skills. Think of it like a virtual training ground where agents practice tasks through trial and error, building reliability one rep at a time. 💪
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If a model is 50% reliable, it's 0% useful. Michael Giannangeli, Head of Agentic AI at Amazon Nova, breaks down one of the hardest problems in agentic AI: reliability. Models need to match or beat human performance, or they won't get adopted. To close the gap, teams are building an ecosystem of reinforcement learning "gyms" where AI agents can hone their skills. Think of it like a virtual training ground where agents practice tasks through trial and error, building reliability one rep at a time. 💪

Amazon

33,529 views • 20 days ago

.Amazon Web Services is helping The Ocean Cleanup find and remove plastic in the Great Pacific Garbage Patch, thanks to AI and cloud computing. Here's the tech behind the mission. ⬇️ Machine learning models analyze satellite, drone, and sensor data to map where plastic accumulates. Then, our systems help to predict where debris will drift next and optimize cleanup routes in near real-time. AWS also powers data-driven maps that track how plastics move through rivers—accelerating the deployment of river plastic interceptors. The goal? Remove 90% of floating plastic by 2040. The Ocean Cleanup has already removed 64 million pounds of trash worldwide. AWS tech helps them work even faster and smarter.
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.Amazon Web Services is helping The Ocean Cleanup find and remove plastic in the Great Pacific Garbage Patch, thanks to AI and cloud computing. Here's the tech behind the mission. ⬇️ Machine learning models analyze satellite, drone, and sensor data to map where plastic accumulates. Then, our systems help to predict where debris will drift next and optimize cleanup routes in near real-time. AWS also powers data-driven maps that track how plastics move through rivers—accelerating the deployment of river plastic interceptors. The goal? Remove 90% of floating plastic by 2040. The Ocean Cleanup has already removed 64 million pounds of trash worldwide. AWS tech helps them work even faster and smarter.

Amazon

33,868 views • 1 month ago

Amazon wishes customers a happy and safe Fourth of July! 🇺🇸 📹: Ring
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Amazon wishes customers a happy and safe Fourth of July! 🇺🇸 📹: Ring

Amazon

177,454 views • 11 months ago

One million robots, countless opportunities. Our latest addition in Tokyo marks a milestone, but we're most proud of the 700,000+ employees who've gained new skills since 2019. With AI innovations like DeepFleet, we're not just automating—we're building the future of e-commerce, together.
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One million robots, countless opportunities. Our latest addition in Tokyo marks a milestone, but we're most proud of the 700,000+ employees who've gained new skills since 2019. With AI innovations like DeepFleet, we're not just automating—we're building the future of e-commerce, together.

Amazon

162,990 views • 11 months ago

🚨 NEW NEWS! Starting today, the hit podcast New Heights with Jason Kelce & Travis Kelce is available to stream on Prime Video in the U.S. Tune in for: 🏈 NFL insider takes 👏 Brotherly banter 🤩 Pop culture commentary—including the record-breaking Taylor Swift interview, which made history with 1.3 million concurrent viewers on YouTube, the most ever for a podcast on the service according to Guinness World Records.
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🚨 NEW NEWS! Starting today, the hit podcast New Heights with Jason Kelce & Travis Kelce is available to stream on Prime Video in the U.S. Tune in for: 🏈 NFL insider takes 👏 Brotherly banter 🤩 Pop culture commentary—including the record-breaking Taylor Swift interview, which made history with 1.3 million concurrent viewers on YouTube, the most ever for a podcast on the service according to Guinness World Records.

Amazon

110,436 views • 8 months ago

Ever wonder what it looks like inside our broadcast booth? 🏈 Go behind-the-scenes of the #TNFonPrime booth with Kirk Herbstreit, and tune in tonight for our latest Thursday Night Football matchup. Only on Prime Video 🤩
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Ever wonder what it looks like inside our broadcast booth? 🏈 Go behind-the-scenes of the #TNFonPrime booth with Kirk Herbstreit, and tune in tonight for our latest Thursday Night Football matchup. Only on Prime Video 🤩

Amazon

99,137 views • 7 months ago

Today's the day! The NBA is on Prime Video 🏀🔥 Celtics @ Knicks 7 PM ET | Timberwolves @ Lakers 10 PM ET #NBAonPrime
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Today's the day! The NBA is on Prime Video 🏀🔥 Celtics @ Knicks 7 PM ET | Timberwolves @ Lakers 10 PM ET #NBAonPrime

Amazon

82,882 views • 7 months ago

🚨 Big news for AI innovation: Claude Opus 4 and Claude Sonnet 4, Anthropic's most advanced models, are now available in Amazon Bedrock. These powerful models offer hybrid reasoning, 200K token context windows, and are designed for AI agents. From financial analysis to high-quality writing, to enhanced reasoning, coding, agentic capabilities and more—all with the enterprise-grade security of Amazon Web Services.
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🚨 Big news for AI innovation: Claude Opus 4 and Claude Sonnet 4, Anthropic's most advanced models, are now available in Amazon Bedrock. These powerful models offer hybrid reasoning, 200K token context windows, and are designed for AI agents. From financial analysis to high-quality writing, to enhanced reasoning, coding, agentic capabilities and more—all with the enterprise-grade security of Amazon Web Services.

Amazon

123,022 views • 1 year ago

Be a learning machine. Get good at the details. Be reliable. Learn to deliver for customers. That's Amazon CEO Andy Jassy's advice for new graduates entering the workforce. 🎓 Watch 👇
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Be a learning machine. Get good at the details. Be reliable. Learn to deliver for customers. That's Amazon CEO Andy Jassy's advice for new graduates entering the workforce. 🎓 Watch 👇

Amazon

19,016 views • 1 month ago

What does Amazon Founder & Executive Chair Jeff Bezos predict that AI’s biggest impact will be? He tells Italian Tech Week the scope of AI's ability to raise productivity and quality across every industry will be its biggest effect. “It will impact every company in the world,” he says. "By every company, I mean every company." #ITW25
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What does Amazon Founder & Executive Chair Jeff Bezos predict that AI’s biggest impact will be? He tells Italian Tech Week the scope of AI's ability to raise productivity and quality across every industry will be its biggest effect. “It will impact every company in the world,” he says. "By every company, I mean every company." #ITW25

Amazon

76,674 views • 8 months ago

At Amazon Web Services re:Invent, our SVP of Devices & Services, Panos Panay, put his skills to the test in a game of "This or That" — trying to spot the difference between real photos and AI-generated images created by Amazon Nova. Spoiler: It's harder than you think! We've unveiled major AI innovations at re:Invent that are transforming how we create, work, and imagine. Amazon Nova's image generation capabilities showcase just how far generative AI has come. See if you can spot the difference.
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At Amazon Web Services re:Invent, our SVP of Devices & Services, Panos Panay, put his skills to the test in a game of "This or That" — trying to spot the difference between real photos and AI-generated images created by Amazon Nova. Spoiler: It's harder than you think! We've unveiled major AI innovations at re:Invent that are transforming how we create, work, and imagine. Amazon Nova's image generation capabilities showcase just how far generative AI has come. See if you can spot the difference.

Amazon

58,071 views • 6 months ago

Our first #NASCARonPrime race is almost here. Tune in today at 5pm ET to see the action from Charlotte Motor Speedway on Memorial Day weekend—available exclusively on Prime Video.
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Our first #NASCARonPrime race is almost here. Tune in today at 5pm ET to see the action from Charlotte Motor Speedway on Memorial Day weekend—available exclusively on Prime Video.

Amazon

103,203 views • 1 year ago

🔊 Introducing the next generation of AI-powered Echo devices, purpose-built for Alexa+. With custom AZ silicon and our Omnisense sensor fusion platform, these are the most advanced Echo devices ever. And, they come with Alexa+ right out of the box.
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🔊 Introducing the next generation of AI-powered Echo devices, purpose-built for Alexa+. With custom AZ silicon and our Omnisense sensor fusion platform, these are the most advanced Echo devices ever. And, they come with Alexa+ right out of the box.

Amazon

70,550 views • 8 months ago

BIG Ring news out of #CES2026 today that redefines smart home security. 🚨Fire Watch analyzes video for smoke or fire, delivering real-time alerts during fast-moving fire events. 📱Ring Appstore gives customers more ways to use their existing Ring cameras through third-party apps from developers. 🛡️Ring Sensors deliver always-on monitoring to protect your home, prevent damage, and simplify everyday routines.
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BIG Ring news out of #CES2026 today that redefines smart home security. 🚨Fire Watch analyzes video for smoke or fire, delivering real-time alerts during fast-moving fire events. 📱Ring Appstore gives customers more ways to use their existing Ring cameras through third-party apps from developers. 🛡️Ring Sensors deliver always-on monitoring to protect your home, prevent damage, and simplify everyday routines.

Amazon

43,807 views • 4 months ago

Taking off in a city near you. 🛫 Introducing #AmazonAir’s new A330!! It's the first of its kind in our fleet and will help us deliver more packages with less flights, which means customers get their orders that much faster. 🙌 📦 Woot woot!
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Taking off in a city near you. 🛫 Introducing #AmazonAir’s new A330!! It's the first of its kind in our fleet and will help us deliver more packages with less flights, which means customers get their orders that much faster. 🙌 📦 Woot woot!

Amazon

187,017 views • 2 years ago

What's the playbook for transforming Amazon's NFL streaming strategy? 🏈 Amazon CEO Andy Jassy joins Ryan Fitzpatrick and Andrew Whitworth on Fitz & Whit to talk Amazon’s sports business. 🎥Watch the full episode now:
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What's the playbook for transforming Amazon's NFL streaming strategy? 🏈 Amazon CEO Andy Jassy joins Ryan Fitzpatrick and Andrew Whitworth on Fitz & Whit to talk Amazon’s sports business. 🎥Watch the full episode now:

Amazon

40,528 views • 4 months ago