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Shop Echo, Get Alexa+

Shop Echo, Get Alexa+

19,348,443 просмотров

This is one of the biggest Kindle redesigns since the original Paperwhite. ⬇️ The team redesigned the devices from the ground up, beginning with a reverse-stack display —a first for e-readers. 🔋Weeks worth of battery 🎨Edge-to-edge color display 🔲The most pocket-sized Kindle ever 🟣New color options like Ube Last year, 85+ million people read on Kindle. They read more than 720 billion pages, an all-time high. This is what comes next.

This is one of the biggest Kindle redesigns since the original Paperwhite. ⬇️ The team redesigned the devices from the ground up, beginning with a reverse-stack display —a first for e-readers. 🔋Weeks worth of battery 🎨Edge-to-edge color display 🔲The most pocket-sized Kindle ever 🟣New color options like Ube Last year, 85+ million people read on Kindle. They read more than 720 billion pages, an all-time high. This is what comes next.

442,536 просмотров

Kitchen products curated by our top influencers

Kitchen products curated by our top influencers

557,339 просмотров

Thanks to TIME for recognizing us as a "dominant force" in their 100 Most Influential Companies list, recognizing our leadership in AI and cloud. From e-commerce, to AWS, to Alexa+, we're committed to remaining at the forefront of innovation for our customers.

Thanks to TIME for recognizing us as a "dominant force" in their 100 Most Influential Companies list, recognizing our leadership in AI and cloud. From e-commerce, to AWS, to Alexa+, we're committed to remaining at the forefront of innovation for our customers.

211,774 просмотров

Prime Day 2025 is going on now through July 11—and it’s unlike any other shopping event. Here's what makes this year’s Prime Day different 👇

Prime Day 2025 is going on now through July 11—and it’s unlike any other shopping event. Here's what makes this year’s Prime Day different 👇

167,798 просмотров

🤖🛍️ We’ve got 5 smart AI features to help you save time and money for Prime Day this year. From Rufus, your AI-powered personal shopping assistant, to Amazon Lens for visual searches using images, screenshots, barcodes, and more 👇

🤖🛍️ We’ve got 5 smart AI features to help you save time and money for Prime Day this year. From Rufus, your AI-powered personal shopping assistant, to Amazon Lens for visual searches using images, screenshots, barcodes, and more 👇

131,142 просмотров

Stop what you're doing. Prime Big Deal Days is here with savings of up to 40% off. 🔥 Save on tech products and more.

Stop what you're doing. Prime Big Deal Days is here with savings of up to 40% off. 🔥 Save on tech products and more.

106,101 просмотров

One year ago, @Amazonleo launched its first satellites. Since then: 🛰️ 11 missions 🚀 300+ satellites in orbit 🌍 Even faster cadence ahead We're not slowing down as we prepare to deliver internet to customers around the world. Watch our latest liftoff. ⬇️

One year ago, @Amazonleo launched its first satellites. Since then: 🛰️ 11 missions 🚀 300+ satellites in orbit 🌍 Even faster cadence ahead We're not slowing down as we prepare to deliver internet to customers around the world. Watch our latest liftoff. ⬇️

53,863 просмотров

Meet Vulcan, our first robot with a sense of touch. 🤖 🖐️ This innovative system combines physical AI with novel hardware solutions—like computer vision, tactile sensing, and machine learning—to reimagine how we complete orders for our customers. With the ability to pick and stow approximately 75% of all various item types we store at our fulfillment centers, and at speeds comparable to our frontline employees, Vulcan can assist by handling inventory in harder-to-reach areas—making our fulfillment centers both safer and more efficient.

Meet Vulcan, our first robot with a sense of touch. 🤖 🖐️ This innovative system combines physical AI with novel hardware solutions—like computer vision, tactile sensing, and machine learning—to reimagine how we complete orders for our customers. With the ability to pick and stow approximately 75% of all various item types we store at our fulfillment centers, and at speeds comparable to our frontline employees, Vulcan can assist by handling inventory in harder-to-reach areas—making our fulfillment centers both safer and more efficient.

119,386 просмотров

A successful Amazon Leo deployment. 🚀 Today’s mission with Arianespace out of French Guiana brings our constellation to over 200 satellites—another important step toward bringing fast, reliable internet to customers worldwide.

A successful Amazon Leo deployment. 🚀 Today’s mission with Arianespace out of French Guiana brings our constellation to over 200 satellites—another important step toward bringing fast, reliable internet to customers worldwide.

62,606 просмотров

🆕 Reading on your Kindle just got better. We just announced an all-new lineup of Kindle devices in the biggest portfolio relaunch since the first Kindle device was introduced in 2007. The lineup includes ⬇️ 📖 Kindle Colorsoft Signature Edition, the first-ever Kindle in color 📖 The redesigned Kindle Scribe, with a new in-book annotation experience, plus #GenAI powered features in notebooks 📖 The all-new Kindle Paperwhite, the fastest Kindle ever 📖 The new Kindle, with faster page turns, now in Matcha green 📖 Upgraded Kindle Kids devices

🆕 Reading on your Kindle just got better. We just announced an all-new lineup of Kindle devices in the biggest portfolio relaunch since the first Kindle device was introduced in 2007. The lineup includes ⬇️ 📖 Kindle Colorsoft Signature Edition, the first-ever Kindle in color 📖 The redesigned Kindle Scribe, with a new in-book annotation experience, plus #GenAI powered features in notebooks 📖 The all-new Kindle Paperwhite, the fastest Kindle ever 📖 The new Kindle, with faster page turns, now in Matcha green 📖 Upgraded Kindle Kids devices

139,561 просмотров

Dive deeper into Amazon’s Q1 2026 results. ⬇️🧵

Dive deeper into Amazon’s Q1 2026 results. ⬇️🧵

42,301 просмотров

Amazon is investing up to $50 billion to advance U.S. government AI and supercomputing capabilities. What once took weeks now takes hours. Nearly 1.3 gigawatts of AI and high-performance computing capabilities will transform critical US missions, from cybersecurity to energy research. Learn more about this landmark initiative. ⬇️

Amazon is investing up to $50 billion to advance U.S. government AI and supercomputing capabilities. What once took weeks now takes hours. Nearly 1.3 gigawatts of AI and high-performance computing capabilities will transform critical US missions, from cybersecurity to energy research. Learn more about this landmark initiative. ⬇️

55,871 просмотров

New today: Amazon Air takes off in India! 🛫 Two aircraft will make flights daily to ship thousands of packages across Hyderabad, Bengaluru, Delhi, and Mumbai.

New today: Amazon Air takes off in India! 🛫 Two aircraft will make flights daily to ship thousands of packages across Hyderabad, Bengaluru, Delhi, and Mumbai.

152,874 просмотров

See the 13,000-square-foot Prime Video and Amazon MGM Studios NBA on Prime studio where we're changing the game with technology that brings you closer to basketball than ever before. Amazon's Mike Hopkins shows you behind the scenes of the 2,300 LED screens, regulation half-court, and two-story NBA House. This is how Prime Video does sports. 🎥⬇️

See the 13,000-square-foot Prime Video and Amazon MGM Studios NBA on Prime studio where we're changing the game with technology that brings you closer to basketball than ever before. Amazon's Mike Hopkins shows you behind the scenes of the 2,300 LED screens, regulation half-court, and two-story NBA House. This is how Prime Video does sports. 🎥⬇️

48,408 просмотров

ICYMI: Earlier this year, Amazon Leo launched our largest payload to date into orbit. Coming up: 32 more satellites are set to launch April 28. 🚀 Our first launch with Arianespace marked the first heavy lift launch on our 2026 manifest. With each mission, we’re continuing to expand our constellation and build momentum toward service. Amazon continues scaling quickly to bring fast, reliable internet to customers beyond the reach of existing networks.

ICYMI: Earlier this year, Amazon Leo launched our largest payload to date into orbit. Coming up: 32 more satellites are set to launch April 28. 🚀 Our first launch with Arianespace marked the first heavy lift launch on our 2026 manifest. With each mission, we’re continuing to expand our constellation and build momentum toward service. Amazon continues scaling quickly to bring fast, reliable internet to customers beyond the reach of existing networks.

30,011 просмотров

July 11-12th we’re cooking up a fresh batch of deals. 🧑‍🍳 #PrimeDay

July 11-12th we’re cooking up a fresh batch of deals. 🧑‍🍳 #PrimeDay

122,816 просмотров

We’re improving how we detect AI hallucinations by using mathematical logic with our new Automated Reasoning checks in Amazon Bedrock Guardrails. This update reduces AI hallucinations with up to 99% accuracy. These new checks: 📒 Support processing of up to 100 pages 🤖 Improve AI content checking

We’re improving how we detect AI hallucinations by using mathematical logic with our new Automated Reasoning checks in Amazon Bedrock Guardrails. This update reduces AI hallucinations with up to 99% accuracy. These new checks: 📒 Support processing of up to 100 pages 🤖 Improve AI content checking

51,409 просмотров

Amazon's product innovation hub in Sunnyvale isn't just where we build devices—it's where they're engineered to survive. Researchers stress-test Kindles, blast Echo speakers, simulate years of wear in various environments, and more. Engineers intentionally break prototypes to identify failure points and fix them before production. The result: durable devices built to survive daily use. See how rigorous testing protocols ensure Kindles can handle whatever life throws at them. ⬇️

Amazon's product innovation hub in Sunnyvale isn't just where we build devices—it's where they're engineered to survive. Researchers stress-test Kindles, blast Echo speakers, simulate years of wear in various environments, and more. Engineers intentionally break prototypes to identify failure points and fix them before production. The result: durable devices built to survive daily use. See how rigorous testing protocols ensure Kindles can handle whatever life throws at them. ⬇️

29,596 просмотров

📺🛍️ Ever wished you could buy that cool gadget from your favorite sci-fi show? Now you can. Prime Video's 'Shop the Show' feature uses a second-screen mobile experience to let you instantly find and buy products in the Amazon Shopping app—from over 1,300 titles—without interrupting your viewing experience.

📺🛍️ Ever wished you could buy that cool gadget from your favorite sci-fi show? Now you can. Prime Video's 'Shop the Show' feature uses a second-screen mobile experience to let you instantly find and buy products in the Amazon Shopping app—from over 1,300 titles—without interrupting your viewing experience.

58,360 просмотров

Videos

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Elevate your sound with Amazon Fire TV Soundbar Plus with subwoofer

Elevate your sound with Amazon Fire TV Soundbar Plus with subwoofer

9,371,930 просмотров • 7 месяцев назад

This is what a tablet built around Alexa+ looks like. Our new lineup features world-class hardware, personalized intelligence from Alexa+, a stunning anti-glare Nanomatte display, full Google Play Store access, and more. Shipping today in three sizes. ⬇️

This is what a tablet built around Alexa+ looks like. Our new lineup features world-class hardware, personalized intelligence from Alexa+, a stunning anti-glare Nanomatte display, full Google Play Store access, and more. Shipping today in three sizes. ⬇️

44,831 просмотров • 4 дней назад

Kitchen products curated by our top influencers

Kitchen products curated by our top influencers

1,980,864 просмотров • 1 год назад

Amazon's drones are reinventing what fast means. Here's an inside look at the future of delivery. ⚡ Nearly all items 5 pounds or less that fit in a large shoebox can be delivered ultrafast by drone—we're talking snacks, headphones, last-minute gifts, and more. Our drones use onboard cameras and sensors for navigation, obstacle detection, and safe delivery. Oh, and they're fully electric and can fly in light rain and a range of temperatures. ⬇️

Amazon's drones are reinventing what fast means. Here's an inside look at the future of delivery. ⚡ Nearly all items 5 pounds or less that fit in a large shoebox can be delivered ultrafast by drone—we're talking snacks, headphones, last-minute gifts, and more. Our drones use onboard cameras and sensors for navigation, obstacle detection, and safe delivery. Oh, and they're fully electric and can fly in light rain and a range of temperatures. ⬇️

177,964 просмотров • 2 месяцев назад

Before it ever ships, Amazon packaging gets dropped, shaken, squeezed, and slammed in a lab designed to push it to the limit. ⬇️ Behind the scenes at Amazon's Packaging Innovation Lab, durability tests help us make sure reduced packaging, easier to recycle materials, and sometimes even the product’s own packaging can protect products during shipping. ✅ Drop tests simulate the bumps of transit ✅ Vibration tables replicate the rumble of road and air transport ✅ Compression machines mimic stacking in a truck The result is less material, less waste, and packaging built to go the distance.

Before it ever ships, Amazon packaging gets dropped, shaken, squeezed, and slammed in a lab designed to push it to the limit. ⬇️ Behind the scenes at Amazon's Packaging Innovation Lab, durability tests help us make sure reduced packaging, easier to recycle materials, and sometimes even the product’s own packaging can protect products during shipping. ✅ Drop tests simulate the bumps of transit ✅ Vibration tables replicate the rumble of road and air transport ✅ Compression machines mimic stacking in a truck The result is less material, less waste, and packaging built to go the distance.

171,974 просмотров • 2 месяцев назад

Delivering customer orders 4,500 ft above sea level in the Indian Himalayas? We sure do! Watch how we make it happen, and deliver products to the Maharishi Ashram, near Gajoli village, Uttarkashi, India.

Delivering customer orders 4,500 ft above sea level in the Indian Himalayas? We sure do! Watch how we make it happen, and deliver products to the Maharishi Ashram, near Gajoli village, Uttarkashi, India.

2,110,469 просмотров • 2 лет назад

Matt Wood spent nearly 15 years helping build Amazon Web Services AI—including Amazon SageMaker and Amazon Bedrock. Now, he's back as AWS Chief AI and Technology Officer. Swami Sivasubramanian caught up with him to talk tokens, agents, Amazon Quick, and the state of AI. See how it went. ⬇️

Matt Wood spent nearly 15 years helping build Amazon Web Services AI—including Amazon SageMaker and Amazon Bedrock. Now, he's back as AWS Chief AI and Technology Officer. Swami Sivasubramanian caught up with him to talk tokens, agents, Amazon Quick, and the state of AI. See how it went. ⬇️

155,066 просмотров • 2 месяцев назад

There's a surprising amount of science behind the packaging your order arrives in. At Amazon's fulfillment centers, machine learning algorithms help analyze millions of products to figure out the best way to package each one. They determine what size, what material, and whether it even needs added packaging at all. The result: protecting products with less waste, one package at a time. Take a look at how it works. ⬇️

There's a surprising amount of science behind the packaging your order arrives in. At Amazon's fulfillment centers, machine learning algorithms help analyze millions of products to figure out the best way to package each one. They determine what size, what material, and whether it even needs added packaging at all. The result: protecting products with less waste, one package at a time. Take a look at how it works. ⬇️

178,593 просмотров • 2 месяцев назад

Introducing the next iteration of the Zoox robotaxi. ⬇️ After 500,000+ rides, the robotaxi has been improved through real rider feedback. What's new: a more comfortable cabin, a brighter touchscreen and improved charging pad, a refreshed interior, and new exterior cues that make it even easier to distinguish the robotaxi’s front from its rear. The vehicle still has no steering wheel, no pedals, and drives in both directions. Now it's moving into large-scale production.

Introducing the next iteration of the Zoox robotaxi. ⬇️ After 500,000+ rides, the robotaxi has been improved through real rider feedback. What's new: a more comfortable cabin, a brighter touchscreen and improved charging pad, a refreshed interior, and new exterior cues that make it even easier to distinguish the robotaxi’s front from its rear. The vehicle still has no steering wheel, no pedals, and drives in both directions. Now it's moving into large-scale production.

206,362 просмотров • 3 месяцев назад

Amazon's new smart delivery glasses are like a wearable AI assistant for delivery drivers. 👓 These innovative AI-powered glasses put everything a driver needs directly in their line of sight: package scanning, walking directions, proof of delivery, hazard detection, and more. All without ever pulling out a phone. Hundreds of Delivery Service Partner drivers helped design these glasses from scratch. Here's how they're making deliveries safer and more seamless. ⬇️

Amazon's new smart delivery glasses are like a wearable AI assistant for delivery drivers. 👓 These innovative AI-powered glasses put everything a driver needs directly in their line of sight: package scanning, walking directions, proof of delivery, hazard detection, and more. All without ever pulling out a phone. Hundreds of Delivery Service Partner drivers helped design these glasses from scratch. Here's how they're making deliveries safer and more seamless. ⬇️

142,491 просмотров • 3 месяцев назад

Happy 4th of July 🇺🇸 Ring

Happy 4th of July 🇺🇸 Ring

99,053 просмотров • 3 месяцев назад

If your chips and models aren't built in lockstep, you're already behind. At VivaTech, Amazon SVP Peter DeSantis—who leads a new org uniting foundation models and custom chips—explained why they have to develop together, not in sequence. 🤝 "If the chips are not telling the model designers what capabilities are coming and where they can optimize, then we're not doing the science necessary to take advantage of those capabilities until the chips are available—and then you're waiting months and months." Amazon has been doing this since day one. That’s why Trainium is a chip of choice for AI companies building applications from large language models to world models and more.

If your chips and models aren't built in lockstep, you're already behind. At VivaTech, Amazon SVP Peter DeSantis—who leads a new org uniting foundation models and custom chips—explained why they have to develop together, not in sequence. 🤝 "If the chips are not telling the model designers what capabilities are coming and where they can optimize, then we're not doing the science necessary to take advantage of those capabilities until the chips are available—and then you're waiting months and months." Amazon has been doing this since day one. That’s why Trainium is a chip of choice for AI companies building applications from large language models to world models and more.

77,239 просмотров • 3 месяцев назад

⚡ How fast is AI really transforming business? Amazon Web Services CEO Matt Garman said it best: this isn't something we have 20 years to get ready for—it's 20 months. In his conversation with Casey Newton on Platformer, he breaks down why AI is moving faster than any tech shift before it and why every industry is on the clock. 🎙️ Full interview available wherever you get your podcasts.

⚡ How fast is AI really transforming business? Amazon Web Services CEO Matt Garman said it best: this isn't something we have 20 years to get ready for—it's 20 months. In his conversation with Casey Newton on Platformer, he breaks down why AI is moving faster than any tech shift before it and why every industry is on the clock. 🎙️ Full interview available wherever you get your podcasts.

83,809 просмотров • 3 месяцев назад

The summer of soccer is here, and Fire TV 📺 has you covered. ⚽ Fire TV's new dedicated experience, powered by FOX One in the U.S., brings together live matches, highlights, and expert commentary all in one place. Every match is now just a click away, or simply ask Alexa+. We're ready for kickoff.

The summer of soccer is here, and Fire TV 📺 has you covered. ⚽ Fire TV's new dedicated experience, powered by FOX One in the U.S., brings together live matches, highlights, and expert commentary all in one place. Every match is now just a click away, or simply ask Alexa+. We're ready for kickoff.

69,516 просмотров • 4 месяцев назад

Amazon's AI shopping tools will change how you do Prime Day this year. Here's your Prime Day playbook for June 23–26. 👇 1️⃣ Get an AI-personalized deals guide, curated to what you actually buy 2️⃣ Set deal alerts or turn on auto-buy at your target price 3️⃣ Check price history on hundreds of millions of items Alexa for Shopping does the work, and you get the best prices. 🎥 WATCH:

Amazon's AI shopping tools will change how you do Prime Day this year. Here's your Prime Day playbook for June 23–26. 👇 1️⃣ Get an AI-personalized deals guide, curated to what you actually buy 2️⃣ Set deal alerts or turn on auto-buy at your target price 3️⃣ Check price history on hundreds of millions of items Alexa for Shopping does the work, and you get the best prices. 🎥 WATCH:

59,595 просмотров • 3 месяцев назад

Amazon wishes customers a happy and safe Fourth of July! 🇺🇸 📹: Ring

Amazon wishes customers a happy and safe Fourth of July! 🇺🇸 📹: Ring

177,654 просмотров • 1 год назад

One million robots, countless opportunities. Our latest addition in Tokyo marks a milestone, but we're most proud of the 700,000+ employees who've gained new skills since 2019. With AI innovations like DeepFleet, we're not just automating—we're building the future of e-commerce, together.

One million robots, countless opportunities. Our latest addition in Tokyo marks a milestone, but we're most proud of the 700,000+ employees who've gained new skills since 2019. With AI innovations like DeepFleet, we're not just automating—we're building the future of e-commerce, together.

163,100 просмотров • 1 год назад

🚨 NEW NEWS! Starting today, the hit podcast New Heights with Jason Kelce & Travis Kelce is available to stream on Prime Video in the U.S. Tune in for: 🏈 NFL insider takes 👏 Brotherly banter 🤩 Pop culture commentary—including the record-breaking Taylor Swift interview, which made history with 1.3 million concurrent viewers on YouTube, the most ever for a podcast on the service according to Guinness World Records.

🚨 NEW NEWS! Starting today, the hit podcast New Heights with Jason Kelce & Travis Kelce is available to stream on Prime Video in the U.S. Tune in for: 🏈 NFL insider takes 👏 Brotherly banter 🤩 Pop culture commentary—including the record-breaking Taylor Swift interview, which made history with 1.3 million concurrent viewers on YouTube, the most ever for a podcast on the service according to Guinness World Records.

110,668 просмотров • 1 год назад

What does a #NASCARonPrime race day look like through a keychain camera? 👀 Sports on Prime captured the full experience. 🏁⬇️ Don't miss Prime Video's last NASCAR race, live from Naval Base Coronado on Sunday, June 21st at 2:30pm ET.

What does a #NASCARonPrime race day look like through a keychain camera? 👀 Sports on Prime captured the full experience. 🏁⬇️ Don't miss Prime Video's last NASCAR race, live from Naval Base Coronado on Sunday, June 21st at 2:30pm ET.

40,726 просмотров • 4 месяцев назад

Ever wonder what it looks like inside our broadcast booth? 🏈 Go behind-the-scenes of the #TNFonPrime booth with Kirk Herbstreit, and tune in tonight for our latest Thursday Night Football matchup. Only on Prime Video 🤩

Ever wonder what it looks like inside our broadcast booth? 🏈 Go behind-the-scenes of the #TNFonPrime booth with Kirk Herbstreit, and tune in tonight for our latest Thursday Night Football matchup. Only on Prime Video 🤩

99,223 просмотров • 1 год назад