andrewstandards

@MUJI USA sends teams of designers to literally watch people use everyday objects in their own homes. They need to see how you actually hold your pen or arrange your kitchen stuff. It's like anthropology but for staplers and storage boxes. Kind of brilliant when you think about it. No wonder their products are so well made and seem so intentional. #muji #japan #design #brand #brandstory #branding #wabisabi #marketing #japanese #products @MUJI無印良品