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While a downed Su-57 — shot down by Russia’s own air defence — is still burning, and the Subkhankulovo pipeline station is on fire, it’s worth explaining what those spectacular warehouse videos actually mean. Ukrainian serviceman and military analyst Serhii Misiura breaks down why Wildberries is a legitimate strategic target. Here is the scale. Wildberries turns over 4.1 trillion rubles a year — more than 2% of Russia’s entire GDP. Every 50th ruble in the Russian economy passes through one private platform. To put it in Ukrainian terms: imagine Rozetka, Prom, Nova Poshta, Monobank and all of Ukraine’s outdoor advertising combined into one company. It would still be smaller than Wildberries. — 3,000,000 m² of warehouse space — 45,000+ pickup points (Nova Poshta has 16,000 branches) — 20 million orders per day — over 7 billion items a year — 70 million active buyers per month — Net profit over 100 billion rubles The workforce behind it: — 150,000–200,000 warehouse and logistics staff — 150,000+ working at pickup points — 1,000,000+ registered sellers, employing another 2–3 million people Over 3 million people in Russia depend on this system. Now the part that makes it a military target. Wildberries doubled from 844 billion to 1.67 trillion rubles between 2021 and 2022. Then doubled again to over 4 trillion by 2024–25. Since the full-scale invasion began, the business has grown roughly five times. Western brands leaving. Sanctions. Parallel imports. “War money” — payments for the dead and wounded — flooding poor and remote Russian regions. Mass sales of dual-use goods to the front. Wildberries became the war’s single biggest beneficiary — and its key logistics and supply artery. Misiura’s conclusion: “Destroying their mega-warehouses today isn’t just a fire at a private company’s depot. It is directly burning out the economic and logistical doping that holds up the enemy’s rear.” Russia spends about 12% of GDP on this war. Wildberries is 2% of GDP on its own. That is a substantial slice of legitimate military targets. Source: Serhii Misiura, July 23, 2026 #Ukraine #UAF #DroneWarfare #KineticSanctions #RussiaUkraineWar

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