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We’re publishing a raw conversation from El Salvador that’s worth watching closely. On camera: Steve Williams RegenBeef of and The Beef Initiative and James of Bitcoin Farmers Market and BeefBackBetter 🇸🇻 Salvadoran Grass Fed Beef , who’s been working directly with local ranchers in El Salvador for the past three years. James is clear about the starting point. The industry hasn’t been growing. It’s been stagnating. Not because ranchers don’t want to raise cattle — but because the system hasn’t made it worth doing. Processing is far away. There aren’t enough facilities. Transport costs and logistics eat the upside. So people stopped scaling herds. What changed the incentives, according to James, was security — and the arrival of Bitcoiners demanding high-quality beef and willing to pay for it. That shift alone started changing producer behavior. The biggest constraint now is obvious: processing. Without nearby, reliable processing centers, even good ranchers hit a ceiling. James is explicit — if that bottleneck is fixed, production can finally move. There’s also a governance contrast he doesn’t dance around. Coming from Australia, James describes regulation there as hostile to productivity. In El Salvador, under Nayib Bukele and Agriculture Minister Oscar Domínguez Óscar Domínguez, he describes a government willing to remove roadblocks instead of adding them. Steve keeps the conversation grounded in systems, not saviors. This isn’t about one ranch. Or one model. Or doing everything the same way. It’s about building real supply chains, training people, expanding processing, and letting producers compete without cartel logic — because, as James puts it, he doesn’t care who’s “competing” as long as more ranches exist and people aren’t being pushed toward eating bugs. Texas Slim™️

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