Big Loon
@BigLoon_ • 5,190 subscribers
🎙 It’s Up There Podcast 📺 iHeart | Revolt | XXL | The Breakfast Club 💰 Hustle. Game. Strategy. Culture.
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CLARESSA SHIELDS EXPLAINS WHAT REALLY HAPPENED IN THAT VIRAL KNOCKDOWN CLIP 😳🥊 Claressa Shields sits down with Loon and tells her side of the infamous sparring footage of Arturs Ahmetovs dropping her — including her allegation that something was very wrong with his gloves when he came back to spar her after she had gotten the better of him the week before. She says it wasn’t until after the knockdown that they realized what may have happened. 🎥 Claressa Shields x Loon — LIVE TODAY at 9 AM CT on the It’s Up There YouTube. Search “It’s Up There Claressa Shields” on YouTube and join us. #ClaressaShields #Boxing #ItsUpThere #BigLoon #ArtursAhmetovs #WomensBoxing #GWOAT
Big Loon32,930 views • 1 day ago
Loon Says Future Got Back On Drake’s Album While Young Thug & Lil Baby Got Left Out (Full Episode Out Now) Future showing up on Drake’s album looked like reconciliation. But Loon says it also creates a bigger question. If Drake can bring Future back without a public apology, without Future publicly clearing the air, and without the fans getting a full explanation… then why were Young Thug and Lil Baby left off? In today’s rap game, a feature is not just a verse. It is a public stamp. It tells the audience who is inside, who is outside, who still has access, and who is being positioned from a distance. Loon breaks down why Drake still looks powerful alone — but why this rollout made the feature politics feel louder than ever. Watch the full conversation on It’s Up There Podcast YouTube. New full episodes every Monday. Solo episodes with Loon every week. For behind-the-scenes content, tap in at #ItsUpTherePodcast #Loon #Drake #Future #YoungThug LilBaby Iceman OVO YSL Wham Slime AtlantaRap HipHopCulture RapNews MusicIndustry FeaturePolitics BlackEffect
Big Loon695,132 views • 2 months ago
Dr. Umar Responds to Questions About Dr. Cheyenne Bryant’s Degree Dr. Umar says he went through racism, delays and an eight-year fight to earn his doctorate. So why is he unwilling to publicly condemn Dr. Cheyenne Bryant while questions remain around her credentials? Umar draws a distinction between using a title, operating as a life coach and presenting oneself as a licensed psychologist. He says the serious accountability question is whether any person seeking regulated clinical care was misled. Full discussion on It’s Up There. #cheyennebryant #drumarjohnson #itsupthere #fyp
Big Loon128,232 views • 21 days ago
Loon Explains Why Drake Is Playing Right Into the Labels’ Hands by Moving in Isolation Loon’s point here is bigger than rap beef. He’s saying Drake is playing into the labels’ hands if he lets himself get isolated. The labels don’t need him to lose straight up — they just need him thinking alone, moving alone and carrying the burden alone. That’s how you mess up the recipe without ever touching the actual talent. And the current moment makes that point sharper: AP framed Iceman as a comeback test after the Kendrick fallout, while Pitchfork reported the album includes a Future reunion that puts the “strength in numbers” question right on the table. Loon takes a deeper angle on Drake here and says the real problem is not just the music — it is the mindset around the music. In this solo from It’s Up There Podcast, Loon argues that Drake is playing right into the labels’ hands if he lets himself get isolated. His point is that the labels do not even need Drake to lose the battle outright. If they can make him move alone, think alone, and create alone, then they have already captured something bigger than the moment — they have captured the recipe. That is what makes this clip hit. Loon is basically saying Drake’s real superpower was never just talent. It was the ability to move with force, make other artists hot, build with others, create moments bigger than himself, and expand his reach through numbers. So if the game can trick him into thinking helping others makes him look weak or “like he leeching,” then the labels have successfully turned one of his strengths into something he now doubts. That is why Loon keeps coming back to one idea: strength is in numbers. And the current context makes the argument feel even more relevant. AP framed Iceman as a major comeback test for Drake after the Kendrick Lamar fallout damaged his standing in hip-hop, while noting that visible collaborations and broader industry support still matter to whether he fully regains position. Pitchfork reported Drake dropped Iceman, Habibti, and Maid of Honour together on May 15, 2026, and Iceman includes a notable reunion with Future — the kind of move that directly touches the question of whether Drake is reconnecting with strength or still getting pulled toward isolation. This clip is about: why isolation is a trick bag, how labels can damage the formula without owning the artist, and why Drake’s real power may still be in numbers, not solo pride. #ItsUpTherePodcast #BigLoon
Big Loon302,030 views • 2 months ago
Loon on Drake Taking Shots at Jay-Z on Iceman Loon takes a sharper angle on Drake’s Jay-Z shots here and refuses to reduce the whole thing to the internet meme. In this clip from It’s Up There Podcast, he makes a key distinction: taking the $500K over dinner with Jay-Z is not the real disrespect. In Loon’s framing, a young man betting on himself, choosing tools over symbolic proximity, and taking capital to build should not offend Jay-Z at all. What hits different is the energy behind the rest of the line — the suggestion that there’s nothing to learn from men like Jay. That is where Loon says the shot really starts. That’s what makes this clip strong. Loon respects Jay-Z’s history, but says history and strategy are not the same thing. History tells you where somebody has been. Strategy tells you where you are going. So while he acknowledges Jay as a real wealth of knowledge, he also argues that the money can still be the smarter choice — because a dinner may give perspective, but $500K gives tools, inventory, brick and mortar, movement and build-out. And the current context matters. Pitchfork reported Drake’s Iceman trilogy arrived on May 15, 2026 and specifically flagged the Jay-Z “$500K, not the dinner” bar as one of the project’s notable diss moments. The dinner debate itself predates the album by years; Vogue previously described it as a viral internet argument sparked by a tweet and argued that the cash is the smarter play because dinner with Jay-Z does not automatically transfer success. This clip is about: what the real disrespect is, why tools can matter more than proximity, and why Loon thinks Jay’s history deserves respect even when the money is the better move. #ItsUpTherePodcast #BigLoon #Drake #JayZ #Iceman HipHopNews PodcastClip
Big Loon296,277 views • 2 months ago
Keyshawn Davis finally explains the REAL condition for a Gervonta Tank Davis fight. Keyshawn Davis sat down with Loon on It’s Up There Podcast and gave one of the clearest answers yet about a possible fight with Gervonta “Tank” Davis. He didn’t frame it like Tank is scared. He framed it like boxing really works: leverage, money, weight, and timing. Keyshawn says Tank isn’t just going to wake up and say, “Let me fight Keyshawn.” The fight has to make real business sense — but Loon pressed the bigger point: if Tank and Keyshawn ever get in the ring, the culture stops. Then Keyshawn made the weight part even more interesting: he says he’s not going back down to 135, so if Tank wants it, it may have to be around 138. Full Keyshawn Davis interview is out now on It’s Up There Podcast. New full episodes every Monday. Solo episodes with Loon every week. Tap in with the family: Would Tank vs. Keyshawn stop the culture — or does Keyshawn still have to do more first? #ItsUpTherePodcast #KeyshawnDavis #GervontaDavis #TankDavis #Boxing #BoxingNews #BoxingTalk #FightTalk #ShakurStevenson #DevinHaney #LightweightBoxing #SportsPodcast #HipHopMedia #Loon #BTA #TheBusinessman #TankVsKeyshawn
Big Loon299,269 views • 2 months ago
In Diddy’s new Netflix doc, Bad Boy co-founder Kirk Burrowes says he signed away 25% of the company with Puff holding a bat. Big Loon’s take: “You not getting 25% off me just walking in here with a bat. If you want 25%, SOMETHING gotta break.” You believe that story? 👀 #ItsUpTherePodcast #Diddythereckoning
Big Loon742,182 views • 8 months ago
Big Loon explains why Gucci Mane is in spiritual warfare! Talks on Pooh Shiesty case and Gucci Mane Vs Jeezy! -It’s Up There Podcast Big Loon says Gucci Mane had a clean exit from the gangster image at Verzuz with Jeezy — and didn’t take it 👀 Loon’s point in this clip is not just that Gucci Mane got caught in a bad situation with Pooh Shiesty. He’s saying something harder: Gucci Mane had already changed his real life, but still kept protecting the gangster image in public. That’s why Loon keeps bringing up the Jeezy Verzuz. To him, that was the moment peace was on the table. That was the moment Gucci could’ve shown the culture that growth was real, that the old image could die there, and that two men who had history could move forward without reopening the grave. Instead, Loon says Gucci still stood on the image in front of the world — and got applauded for it. That’s why this clip feels bigger than the case to him. Because the Pooh Shiesty situation and the new alleged video now feel like the same image getting stripped in public. Not because Gucci deserved it. Not because Loon is saying Pooh is right. But because Loon believes when the influence is public, the correction becomes public too. This clip is from the full episode on It’s Up There Podcast. Go watch the full episode for the full breakdown on Gucci Mane, Pooh Shiesty, Jeezy, Verzuz, image, influence and why Loon thinks the costume stayed on too long. #ItsUpTherePodcast #BigLoon #GucciMane #PoohShiesty #Jeezy
Big Loon81,544 views • 1 month ago
You boys ain’t paid nothing for them titles they given you because you got money. I beat the game they lie about playing! I’m telling u it’s not worth it! Im a business man not a businessman . Everybody getting exposed except @itsuptherepodcast I’ll always be the last one standing! #itsuptherepodcast @fivioforeign_8fs Saint Laurent Don @fogfo_looney @itsuptherepodcast
Big Loon390,558 views • 6 months ago
DR. UMAR JOHNSON REACTS TO KAI CENAT’S STREAMER UNIVERSITY After seeing the overwhelming turnout and excitement surrounding Kai Cenat’s Streamer University, Loon asks Dr. Umar a difficult question: Why are so many young Black people excited to attend Streamer University—but we struggle to create that same enthusiasm around real education? Dr. Umar says the blame belongs to the Black community for allowing social media, materialism, hip-hop and public attention to be promoted above academic excellence. He argues that many young people are attracted to Streamer University because it offers them an opportunity to be seen—but says it cannot replace serious studying, intellectual development and education. Is Dr. Umar criticizing the youth—or is he holding the adults and the culture responsible for what the youth now value? Watch the full conversation and tell us what you think. #DrUmarJohnson #KaiCenat #StreamerUniversity #ItsUpThere #BigLoon #BlackEducation #SocialMedia #ContentCreators
Big Loon37,465 views • 18 days ago
Loon Says This Was Never Just a Meeting — Gucci Wanted More Records Loon gives a cold read on the Gucci Mane / Pooh Shiesty situation and says the real play may not have been a normal label sit-down at all. On this clip from It’s Up There Podcast, Loon argues that Gucci may have believed he could still get more out of Pooh Shiesty — a few more verses, a few more records, a little more leverage — because the relationship was already broken, the contract tension was still there, and Pooh was still under federal restrictions. In Loon’s view, that’s why the setting matters: a studio, not a boardroom. His broader point is bigger than just Gucci and Pooh. He’s saying the industry pattern is the same over and over: people go ghost, let the relationship die, then pop back up when they think the paperwork still gives them power. For public context, federal prosecutors allege the January 10, 2026 Dallas studio meeting was tied to Pooh Shiesty’s 1017 contract dispute, and AP and Reuters reported he was on home confinement at the time of the alleged incident. Full conversation on It’s Up There Podcast. 00:00 – Loon says Gucci was trying to “juice” him again 00:12 – Why Loon says the relationship was already dead 00:31 – Loon explains why this wasn’t a real label meeting 00:55 – Why Loon thinks Gucci wanted 4 or 5 more records 01:24 – The federal custody / ankle monitor logic 01:43 – Loon’s bigger point about paperwork and industry power #ItsUpTherePodcast #BigLoon #PoohShiesty #GucciMane #1017
Big Loon215,826 views • 4 months ago
Big Loon Presses Boomman For Charging Artists $1,000 After Saying It Won’t Change Their Life Big Loon presses Boomman on charging artists $1,000. Boomman says $1,000 will not change an artist’s life. He says he has never broken an artist with less than $100,000 in a 90-day timeframe. So Loon asks the question: Why take the $1,000? Boomman says the money is for his time. His services. His advice. His music-game experience. He says he is not a magician and he is not promising to change somebody’s life off one payment. But Loon’s point is simple: If the artist is paying because they are chasing the dream, and Boomman already knows that $1,000 will not move the dream, what exactly are they paying for? Game? Advice? Access? Or hope? #BigLoon #Boomman #AuthenticEmpire #IndependentArtists #MusicBusiness #ArtistDevelopment #MusicConsulting #RecordDeals #MusicReviews #Showcases #RayDaniels #ItsUpThere #HipHopNews #ViralDebate #MusicIndustry
Big Loon39,071 views • 28 days ago
It’s gone sound like hate. But if you have low iq you can’t relate to me peeping game like this! @ddg P this is not a diss at y’all this is above y’all pay grade nephews 🚨 Loon Says Plaqueboymax & DDG Are Outsmarting Rappers! They’re Making Money While Rappers Entertain an Audience with NO Purchasing Power! | #IUTPNews #ItsUpTherePodcast 🎤💰 Loon calls out rappers for letting streamers finesse them—walking away with nothing while Plaqueboymax & DDG collect full albums and flip the industry game! 🤯 🔑 Key Takeaways: •“Plaqueboymax & DDG figured it out—they saw how streamers like Kai Cenat had rappers pulling up, but those streamers weren’t leaving with a product. So now THEY’RE the ones collecting records and making full albums!” 🧠💡 •“DDG running the DJ Khaled playbook, but the difference? He’s keeping ownership while rappers are just there for content.” 🔄 •“Kevin Gates was the first to push back. He gave them a verse, but said, ‘I’m not handing over a full song.’ He knew what was up.” 🏆 •“Labels used to push rappers to podcasts where they’d gain game and knowledge. Now, they send them to streamers—who give them clout but NO ownership.” 🤔 •“These rappers are making content for an audience that ain’t even BUYING their music. So WHO is really winning?” 📉 💬 Are rappers setting themselves up to get played? Or is this just the new wave? Drop your thoughts below! ⬇️ 📺 FULL CLIP AVAILABLE NOW! Watch on 🔗 #Loon #Plaqueboymax #DDG #KaiCenat #KevinGates #HipHopNews #MusicBusiness #PodcastGame #RappersGettingPlayed #ItsUpTherePodcast #iutpnews
Big Loon396,767 views • 1 year ago
Tracy T Explains to Loon How He Felt When Kash Doll’s Boyfriend Spoke on His Kids Tracy T pulls up to It’s Up There Podcast with Big Loon and finally speaks on the situation everybody had a think-piece about — that time Kash Doll’s boyfriend got online and the conversation slid a little too close to his kids. Loon lets him unpack it all: the breakup, the social media back-and-forth, how it feels to see another man around your kids, and why one line sums up his whole position: “Them gone be my kids forever.” They get into what respect really looks like in co-parenting, what’s fair game on the internet, and why Tracy chose not to crash out even when the comments felt disrespectful. This one is about manhood, ego, growth and fatherhood, not just gossip. If you’re a father, a fan of Kash Doll and Tracy, or just tapped into how rap, relationships and real life collide, this is a necessary conversation. Timestamps / Chapters 00:00 – Loon asks Tracy T if he ever feels like he overdoes it or should be doing more 02:00 – The pressure of being a rap dad and still feeling misunderstood #ItsUpTherePodcast #BigLoon #TracyT #KashDoll #ZaDariusSmith RapDads CoParenting BlackFatherhood HipHopPodcast ViralClips
Big Loon145,761 views • 6 months ago
I don’t know what done got into the lil homie HoneyKombBrazy but you can’t just be online talking love one. Salute Bum-Jin Park he already came to @itsuptherepodcast and explained the IG: YFNLUCCI situation. If a man stayed solid spend some money to make sure he can benefit if you can! 🔒 “Bloody Jay Explains To Big Loon Why He CAN’T Stand Next to YFN Lucci Right Now” Bloody Jay sits down with Loon on It’s Up There Podcast and finally explains why you don’t see him standing next to YFN Lucci right now. After Honeykomb Brazy called Lucci out online for not rocking with a real one who went to prison and never told, Bloody Jay breaks down the court conditions, the paperwork, and how it feels to be blocked from your real friend while you’re trying to turn your name into something positive. In this clip, Bloody talks about: – Being labeled “Bloody Jay the rapper” in his paperwork – How probation and RICO fears stop black men from even doing music together – Why it hurts not to be able to help Lucci with verses and momentum – Turning a negative into a positive and pushing “each one teach one” 🎙️ Watch the full episode of It’s Up There Podcast for more on YFN Lucci, Young Thug, the RICO era, and how the system uses fear to break up hood camaraderie. 🔔 Subscribe to the channel & turn on notifications so you don’t miss the next conversation. #ItsUpTherePodcast #BloodyJay #YFNLucci #HoneykombBrazy #RICO AtlantaRap StreetPolitics PodcastClips
Big Loon150,235 views • 7 months ago
Big Loon Told OMB Peezy This About Streamers A Year Before Akademiks Big Loon sits down with OMB Peezy and questions the whole “100K on stream” flex. Before DJ Akademiks started calling rappers “lame” for streaming and Soulja Boy clapped back, Loon was already telling Peezy that if you really have 100K people watching you live, the charts should be shaking in real time. In this convo from It’s Up There Podcast, Loon breaks down: – why crazy live viewer counts don’t match first-week sales – how the algorithm can make numbers look bigger than your real fanbase – why streamers need rappers for culture more than rappers need streamers – how labels treat streamers like “interesting casting,” but still chase artists who can really move units This is the conversation that was a year early on the streamer vs rapper debate everybody’s having now. Tap in and watch Loon explain the math behind the clout, the charts and the cap. A YEAR before everybody started debating rappers vs streamers, Big Loon sat with OMB Peezy and said, “If 100K people REALLY watching you live… we should see the charts move in real time.” Now DJ Akademiks saying rappers look lame for streaming and Soulja Boy clapping back — but the math Loon talked about on #ItsUpTherePodcast already covered this. Streamers got the eyeballs. Rappers still got the VALUE. 🧠 #ItsUpTherePodcast #BigLoon #OMBPezy #Akademiks #SouljaBoy #Streamers #Rappers #HipHopCulture #MusicBusiness #PodcastClips #bigloon #itsuptherepodcast #ombpeezy #djAkademiks #souljaboy #streamersvsrappers #100kstream #musicindustry #hiphopprincess
Big Loon144,027 views • 7 months ago
YSL Mondo told Big Loon his lawyer was Fani Willis… before she became the DA that RICO’d Young Thug & YSL. She got him into a drug program when he ain’t even have a drug charge, told him “boy don’t mess my name up, I’m about to be DA,” then later she’s the face of this whole YSL case. I’m looking at that like: – How much game is a lawyer allowed to take from the hood… – Then turn around and use that same access to climb the ladder… – And end up prosecuting the same circle she once defended? Lawyer game is the highest level of manipulation. You’re supposed to feel safe. You’re supposed to feel like that’s “auntie.” But somebody still pulling the strings on the back end. New episode of It’s Up There Podcast with YSL Mondo out now. We talking Fani, Young Thug, RICO, Atlanta, and the bigger play on Black men with money in the South.
Big Loon142,986 views • 7 months ago
21 Savage saying “F the streets” exposed something ugly: a lot of people love the idea of “the streets” more than they love the kids watching them. Big Loon breaks it down as somebody who’s buried friends since 15. He says the streets aren’t a place, they’re a price tag. We brag on what the streets made us, but we almost never list what they cost—years in prison, trauma, missed potential, kids growing up without real guidance. So when rappers rush out to defend “the streets,” Loon’s question is simple: why you never fight this hard for the people the streets chewed up? At some point, loving the culture means telling the truth about what it took from us too.
Big Loon122,867 views • 7 months ago
OMB Peezy Says Fivio Foreign Made a Personal Issue Into a South Problem Fivio Foreign stepped into the “F The Streets” conversation by questioning 21 Savage’s street credibility and taking shots that landed on Atlanta, and that is what makes this clip bigger than just one rapper reacting. Publicly, that debate was already hot because Fivio was saying Atlanta was “all cap” and “all show” while challenging the whole idea behind 21’s message. But what makes this OMB Peezy clip matter is the next layer. Peezy is not just arguing with Fivio. He is saying Fivio overreached. In this conversation, he makes it clear that once you stop making it about one person and start making it about Atlanta, Alabama, or the South as a whole, now you are speaking on people and places that have nothing to do with your personal issue. That is why he took offense. That is why this hit a nerve. And that is why this clip feels bigger than a regular rap back-and-forth. Peezy’s point is simple: be specific. If you got smoke with somebody, name that person. Do not turn a city problem into a regional problem, and do not speak loosely about the South like everybody down here is the same. He even makes the distinction that he has real love for New York, which is what gives the clip more weight — this is not blind regional chest-beating, it is about respect and precision. Watch the full episode now on It’s Up There Podcast YouTube and come to the Patreon for behind-the-scenes, bonus content, and more from the conversation. #ItsUpTherePodcast #OMBPeezy #FivioForeign #21Savage #Atlanta TheSouth HipHopNews RapDebate CultureTalk PodcastClips
Big Loon59,851 views • 4 months ago