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Big Loon

@BigLoon_ • 8,066 subscribers

🎙 It’s Up There Podcast
📺 The most Important man in Black Culture

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Lil Baby tells Big Loon he locked in with him because he keeps it so real! #itsuptherepodcast #lilbaby

Lil Baby tells Big Loon he locked in with him because he keeps it so real! #itsuptherepodcast #lilbaby

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Videos

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Loon Explains Why Drake Is Playing Right Into the Labels’ Hands by Moving in Isolation Loon’s point here is bigger than rap beef. He’s saying Drake is playing into the labels’ hands if he lets himself get isolated. The labels don’t need him to lose straight up — they just need him thinking alone, moving alone and carrying the burden alone. That’s how you mess up the recipe without ever touching the actual talent. And the current moment makes that point sharper: AP framed Iceman as a comeback test after the Kendrick fallout, while Pitchfork reported the album includes a Future reunion that puts the “strength in numbers” question right on the table. Loon takes a deeper angle on Drake here and says the real problem is not just the music — it is the mindset around the music. In this solo from It’s Up There Podcast, Loon argues that Drake is playing right into the labels’ hands if he lets himself get isolated. His point is that the labels do not even need Drake to lose the battle outright. If they can make him move alone, think alone, and create alone, then they have already captured something bigger than the moment — they have captured the recipe. That is what makes this clip hit. Loon is basically saying Drake’s real superpower was never just talent. It was the ability to move with force, make other artists hot, build with others, create moments bigger than himself, and expand his reach through numbers. So if the game can trick him into thinking helping others makes him look weak or “like he leeching,” then the labels have successfully turned one of his strengths into something he now doubts. That is why Loon keeps coming back to one idea: strength is in numbers. And the current context makes the argument feel even more relevant. AP framed Iceman as a major comeback test for Drake after the Kendrick Lamar fallout damaged his standing in hip-hop, while noting that visible collaborations and broader industry support still matter to whether he fully regains position. Pitchfork reported Drake dropped Iceman, Habibti, and Maid of Honour together on May 15, 2026, and Iceman includes a notable reunion with Future — the kind of move that directly touches the question of whether Drake is reconnecting with strength or still getting pulled toward isolation. This clip is about: why isolation is a trick bag, how labels can damage the formula without owning the artist, and why Drake’s real power may still be in numbers, not solo pride. #ItsUpTherePodcast #BigLoon

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302,204 次观看 • 4 个月前

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Loon on Drake Taking Shots at Jay-Z on Iceman Loon takes a sharper angle on Drake’s Jay-Z shots here and refuses to reduce the whole thing to the internet meme. In this clip from It’s Up There Podcast, he makes a key distinction: taking the $500K over dinner with Jay-Z is not the real disrespect. In Loon’s framing, a young man betting on himself, choosing tools over symbolic proximity, and taking capital to build should not offend Jay-Z at all. What hits different is the energy behind the rest of the line — the suggestion that there’s nothing to learn from men like Jay. That is where Loon says the shot really starts. That’s what makes this clip strong. Loon respects Jay-Z’s history, but says history and strategy are not the same thing. History tells you where somebody has been. Strategy tells you where you are going. So while he acknowledges Jay as a real wealth of knowledge, he also argues that the money can still be the smarter choice — because a dinner may give perspective, but $500K gives tools, inventory, brick and mortar, movement and build-out. And the current context matters. Pitchfork reported Drake’s Iceman trilogy arrived on May 15, 2026 and specifically flagged the Jay-Z “$500K, not the dinner” bar as one of the project’s notable diss moments. The dinner debate itself predates the album by years; Vogue previously described it as a viral internet argument sparked by a tweet and argued that the cash is the smarter play because dinner with Jay-Z does not automatically transfer success. This clip is about: what the real disrespect is, why tools can matter more than proximity, and why Loon thinks Jay’s history deserves respect even when the money is the better move. #ItsUpTherePodcast #BigLoon #Drake #JayZ #Iceman HipHopNews PodcastClip

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296,436 次观看 • 4 个月前

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Loon Says This Was Never Just a Meeting — Gucci Wanted More Records Loon gives a cold read on the Gucci Mane / Pooh Shiesty situation and says the real play may not have been a normal label sit-down at all. On this clip from It’s Up There Podcast, Loon argues that Gucci may have believed he could still get more out of Pooh Shiesty — a few more verses, a few more records, a little more leverage — because the relationship was already broken, the contract tension was still there, and Pooh was still under federal restrictions. In Loon’s view, that’s why the setting matters: a studio, not a boardroom. His broader point is bigger than just Gucci and Pooh. He’s saying the industry pattern is the same over and over: people go ghost, let the relationship die, then pop back up when they think the paperwork still gives them power. For public context, federal prosecutors allege the January 10, 2026 Dallas studio meeting was tied to Pooh Shiesty’s 1017 contract dispute, and AP and Reuters reported he was on home confinement at the time of the alleged incident. Full conversation on It’s Up There Podcast. 00:00 – Loon says Gucci was trying to “juice” him again 00:12 – Why Loon says the relationship was already dead 00:31 – Loon explains why this wasn’t a real label meeting 00:55 – Why Loon thinks Gucci wanted 4 or 5 more records 01:24 – The federal custody / ankle monitor logic 01:43 – Loon’s bigger point about paperwork and industry power #ItsUpTherePodcast #BigLoon #PoohShiesty #GucciMane #1017

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216,139 次观看 • 6 个月前

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Big Loon explains why Gucci Mane is in spiritual warfare! Talks on Pooh Shiesty case and Gucci Mane Vs Jeezy! -It’s Up There Podcast Big Loon says Gucci Mane had a clean exit from the gangster image at Verzuz with Jeezy — and didn’t take it 👀 Loon’s point in this clip is not just that Gucci Mane got caught in a bad situation with Pooh Shiesty. He’s saying something harder: Gucci Mane had already changed his real life, but still kept protecting the gangster image in public. That’s why Loon keeps bringing up the Jeezy Verzuz. To him, that was the moment peace was on the table. That was the moment Gucci could’ve shown the culture that growth was real, that the old image could die there, and that two men who had history could move forward without reopening the grave. Instead, Loon says Gucci still stood on the image in front of the world — and got applauded for it. That’s why this clip feels bigger than the case to him. Because the Pooh Shiesty situation and the new alleged video now feel like the same image getting stripped in public. Not because Gucci deserved it. Not because Loon is saying Pooh is right. But because Loon believes when the influence is public, the correction becomes public too. This clip is from the full episode on It’s Up There Podcast. Go watch the full episode for the full breakdown on Gucci Mane, Pooh Shiesty, Jeezy, Verzuz, image, influence and why Loon thinks the costume stayed on too long. #ItsUpTherePodcast #BigLoon #GucciMane #PoohShiesty #Jeezy

Big Loon

85,051 次观看 • 2 个月前