Barry Hott ☄️
@binghott • 34,520 subscribers
Caring waaaay too much about ads since 2008 Building https://t.co/5OLof3cdhh - Monitor your site, competitors, and search results for changes. 🎥 https://t.co/U6aZyaU5aD
Videos
TikTok Shops steals customers away from your owned channels. Hey Cody Plofker Zain who is benefitting from this kind of low funnel coupon content the most? Jones Road Beauty orrrr the affiliate and TikTok Shops who get credit for sales for "conversions"? And if this strategy works so well, why don't you execute it on Meta with your own ads too? Is anyone running this playbook on Meta? No way would you let anyone run this strategy coupon+product ads with no targeting exclusions at all. Reported ROAS would be crazy high, but incremental lift would be low. TikTok and TikTok Shops has some positive value overall, buuuuut I also the machine has gotten really good at stealing credit like this to juice their stats.
Barry Hott ☄️27,076 views • 8 days ago
No more content to load