Bruno | Einstein of Marketing
@bruno_nwogu • 153,474 subscribers
TEDx Speaker | On a mission to give people skills to live life on their own terms
Shorts
Videos
The interesting paradox of this olodo uprising conversation no one is talking about.
Bruno | Einstein of Marketing152,603 Aufrufe • vor 26 Tagen
Scrolling through Instagram and I see this Shelby Sapp’s video on how she walks up to construction workers and “uses a sales tactic” to get cigarettes from them. Now don’t get me wrong, Shelby is phenomenal at sales…but this right here illustrates what Nassim Taleb described as the “swimmers body illusion”. This would be a long read. But bear with me, this would help you think clearly and make better decisions. So Nassim Taleb wanted to lose weight, he decided to check different sports and what the people who participated in it looked like. Joggers looked scrawny and unhappy Body builders? Broad and stupid Cyclists? So bottom heavy. But swimmers? Now these looked phenomenal. Their bodies streamlined. So he decided to sign up at his local swimming pool and train hard twice a week. A short while he realized he had succumbed to an illusion. Professional swimmers don’t have perfect bodies because they train excessively…rather they’re good swimmers BECAUSE of their physique. i.e. How their bodies are designed is a factor for selection NOT the result of their activities. You also see this when female models advertise cosmetics and many female consumers believe the products make you beautiful meanwhile, the models are born attractive and then selected to market the products This is what the swimmers body illusion is, when we confuse selection factors with results. Back to Shelby Sapp—and by extension other creators. Whenever you see a creator who tends to be good looking go viral or become known for their craft, you’re safer to assume that it’s largely because they’re good looking than their skills ALONE (virality on social media can’t be divorced from appearance). Because someone who is significantly less appealing would likely be unable to pull it off. Therefore the results are not as a result of skill set but genetics—aka who they are. THIS SCENARIO…(I’m being specific…where…) Shelby Sapp walking up to construction workers in yoga pants and asking for a cigarette has NOTHING…to do with being good at sales. Instead it has everything to do with the fact that she’s a good looking young woman. It’s attraction at work not really persuasion. This is akin to when good looking people who observe that strangers are nicer to them, assume people are nice instead of concluding that they, themselves are good looking. Therefore as a rule of thumb…it’s better to learn from people who very close to you. Demographically, Psycho-graphically. If you’re faced with a choice to hire two people of equal skills and experience but one is significantly more physically attractive than the other…you’re safer to hire the LESS attractive option, because if they’ve been able to make such career progress despite being conventionally unattractive it safe to conclude that they’re good at what they do. This way you eliminate the risk of falling for the swimmer body illusion. I hope this helps you make better decision. (In who you choose to learn from and how you buy things)
Bruno | Einstein of Marketing104,950 Aufrufe • vor 25 Tagen
5 months and few days later. God is working in her heart.
Bruno | Einstein of Marketing82,975 Aufrufe • vor 2 Monaten
Man notices an uncanny similarity with people who constantly win
Bruno | Einstein of Marketing67,168 Aufrufe • vor 5 Monaten
How to take N10m/mo for these types of companies as sales or marketing person.
Bruno | Einstein of Marketing14,830 Aufrufe • vor 1 Monat
Edit so good people are PAYING him in the comment section
Bruno | Einstein of Marketing22,580 Aufrufe • vor 11 Monaten
What I discovered about buying a Benz in Nigeria.
Bruno | Einstein of Marketing12,770 Aufrufe • vor 6 Monaten
“The Price Is expensive For Me” - How to handle that objection word for word.
Bruno | Einstein of Marketing10,258 Aufrufe • vor 11 Monaten
If you’re a young Nigerian who wants to be wealthy. Watch this Video.
Bruno | Einstein of Marketing15,059 Aufrufe • vor 1 Jahr
Keine weiteren Inhalte verfügbar