
Krma
@CEOKrma • 3,580 subscribers
psywar in VSLs 🎩professional drunk boxer & Wizard🥊my fortune cookies just read, congratulations https://t.co/s53vPoedUB
Shorts
Videos

yall think black hat sauce is methods wtf do you think is the base for those methods? It's making them believe and feel false realities > If you want real black hat alpha, this is it. YOU WANT your VSLs or marketing campaigns to have a high CVR, AOV & retention (mrr in the backend) black hat methods get to these means in many ways like (fake authority using ai for clebs, back end mrr, fake promises, etc) >> however you can overcome the need for all of this while getting the same end results by just curating the reality of the VSL and experience in general to fit what those methods would have done. like for example - how would we be able to invoke a first time experience ecstasy of emotion in a vsl? > not only will this make the experience of the ad unique but also give you a platform to create a real authority figure that matches the belief of a cleb. from my experience I've found the way to do this is visually, auditorily, and ofc with your creatives. As yall know for my VSLs I try to take very unique different angles, with very specific visuals that back it up. and if you have trouble with this, you're literally in the perfect time in the world. You can use sora 2, put in your theme & ideas and ask it to be creative, include 100 different shots/scenes (add a aesthetic source image to make the generations 100x better) and boom. You have so many different frames and angles to get inspired by. > Also with MRR, you know one neurochemical that boosts the fuck out of CVR & retention? makes you trust more in a offer, promise, and changes your consciousness in ways that subsequently makes you spend more? its oxytocin. best example that I always use. the Charity water VSL (search up on yt). $700m off of MRR how? because of how touching and deep it hit. those types of narratives and experiences is what secretes oxytocin. And that's one legit real way you can boost your mrr and keep it long term if your angle is tied in a way to keep eliciting that reaction. It can be for any offer or product, happy or sad (best to stick with happy unless for a charity vsl like this one, or if yk what you're doing). > However remember one chemical change doesn't mean everything. There are tons of different states of mind you can put someone in, but they won't led to the results you want unless you include Specifics (on the offer, promises, and social proofs/belief elements) A big idea & unique angle and a proposition that ties in the creative --> to a reason showing that they NEED to buy this offer for whatever reason. >>> these changes and efforts we go to make a VSL work, doesn't pull it's weight & potential if we don't see it through a lens of economic game theory. over the last 28 years or so "several lines of experimentation have discovered that our goal- directed behaviors can be under “unconscious control” (Custers & Aarts, 2010)" The unconscious mind is the foundation for all your customers actions, they act because the deeper sections of their brains pick up a cue run it through memory, and pre biologically embedded risk/reward and elimination scenarios to see if this new stimuli is similar/relevant to past stimuli that has aided in spreading it's genes in the past (i.e. been useful to the past generations which led to this trait being past on over and over again) For your purposes, the way to use this to your advantage and to activate it in a positive sense so it guides your customer to a conversion is to implement visual & auditory cues in your VSL that mirror the goal and desire/outcome they so deeply desire. this can be done by the language you use (copy), visuals/b roll etc. this will overlap with prefrontal–striatal loops as conscious intent ≈ 72 % making your customer already feel and get a grasp of their desires This is where belief and proofs come in, they all go hand in hand and strengthen the end goal (to buy). _____ also another note for the unique angle, drop off of CVRs happens also when a customer gets sight of a familiar stimulus in a VSL/offer (could be anything) even if they don't think of it consciously, the brain processes everything happening which is directed to be a data point for thought, through a memory check and relation test. If in the past, you had a bad experience with that stimulus, or something similar. The brain will count the offer as invalid with the outcome of lowering belief and seeing the future outcome as achievable. _______ more data on this inside also one of the biggest needle movers is tension in VSLs, include that in everything. 🥂
Krma37,202 просмотров • 9 месяцев назад
Больше нет контента для загрузки