Chris Hall

IM8 understood the assignment. For $200, you expect to be wowed when you open the box, right? Colin Dougherty: "Absolutely.” This was a 'wow' experience. The packaging includes: • A premium red box • A 90-day guide • Athlete and expert “trading cards” • A shaker that feels YETI-ish • Mixed Berry supplements • Lemon Orange travel sachets The initial experience makes the subscription feel premium, but IM8 won’t need to recreate the entire presentation with every refill. They’re going to be able to give me these goods, and then that profit over time just continues to increase. LTV going up and to the right. I’m very impressed.