
Christian
@coldemailchris • 21,620 subscribers
Founder/CEO @Pipeline_tech | Building AI-native outbound systems for the most innovative B2B brands | Teaching GTM @ https://t.co/vpKjHzG0ed | ✝️ Jesus is King
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Verkada is worth $5.8B and does close to $1B a year in revenue. A big part of the machine behind it is cold outbound. Their reps book about 6 meetings a day each, against 1.5 on the old SDR model. I broke down their whole GTM strategy: - The MDR program - A campaign for every buyer type - A landing page for every prospect - Hardware trials - The partner channel - The sales hiring programs Full breakdown is in the article:
Christian446,660 görüntüleme • 24 gün önce

Marc Benioff admits Salesforce never called back its leads... Now they're calling every one of them, and moving those people into sales roles. Jason Lemkin thinks the SDR job is gone within 12-24 months. You DON'T need Salesforce's headcount to do this. My team runs a Hermes agent that builds the lead lists for almost every client we have. Anyone on the team messages it in Slack and the list starts building. 10M+ cold emails and $70M+ in pipeline for 100+ B2B companies. I broke down exactly how it works: > What Hermes is > The 20-40 tools it's wired into > A real request, start to finish > The 5-part prompt that works > Lists Clay can't build > Account research on autopilot > Why it's cheaper than Clay Full breakdown is in the article:
Christian25,722 görüntüleme • 5 gün önce

Hormozi says the #1 AI play right now is building automations inside businesses that already exist. That job is called GTM engineering. Postings for it grew 205% year over year. Vercel pays $252k and Open AI pays $250k. I wrote the full course/guide on how to master it: - The technical skills - The commercial skills - The 5 core systems - Writing prompts that hold - Building the portfolio - The career ladder - Etc Full breakdown is in the article below:
Christian117,704 görüntüleme • 1 ay önce

Hormozi says the list is king in cold outbound. If you have a bad list, you will get no results, and he is completely right, So I just broke down lead lists + everything else in cold outbound and GTM that you need to know: - The boundary - Mapping the full TAM - Qualification and scoring - Enrichment and contact stacking - Segmentation and messaging - Multi channel - Reading the response - Maintaining the map - Etc $70M+ in pipeline and 30,000+ leads from this system. Full breakdown is in the article below:
Christian46,415 görüntüleme • 28 gün önce

Alex Hormozi says the easiest business to start is a service business... You sell a skill you already have and it needs almost no upfront capital. An outbound agency fits that EXACTLY: - No product to build - No inventory - Software costs a few hundred a month - You can start with 1 client - Every system you build works on the next client My outbound agency has run 10M+ emails and 700k+ cold calls across 100+ B2B companies. 30k+ leads and $70M+ in pipeline for our clients All with the same systems running across many clients instead of one. That is 1 of the 2 paths broken down in this article. The other is doing it in house as a GTM engineer. Full guide is in the article:
Christian69,298 görüntüleme • 1 ay önce

Rippling is a $14B company and outbound drives over 50% of their revenue... Their CRO started by cold calling from Parker Conrad's basement. How it scaled: - Programmatic outbound at 0.5 to 1% - Ran out of accounts to work - 150 SDRs built in 18 months - Same accounts, 3 to 7% - 1,300 demos a month now We run the same principle. 10M+ emails sent and $70M+ in pipeline for 100+ B2B companies. Their CRO also said waiting so long to build outbound was a mistake, And it should start 9 to 12 months before you need it. Full breakdown of their strategy is in the article:
Christian76,258 görüntüleme • 1 ay önce

POV: Rippling after running outbound and reaching a $14B valuation...
Christian52,209 görüntüleme • 1 ay önce

Hormozi's #1 fix for weak leads is the targeting, Across 100+ clients, we've seen the same thing. The list and targeting is one of the most important parts of outbound. So I wrote out exactly how we build lists: - Defining an ICP - Mapping the full TAM - The qualification prompt - Enrichment and verification - Signal scoring - Maintaining it $70M+ in pipeline from this system Full breakdown is in the article:
Christian32,524 görüntüleme • 1 ay önce

Hormozi met a business owner who reaches every lead inside 60 seconds and closes 55% of them... If you have that level of speed to lead, you will ALWAYS succeed in outbound And we have proven that with our client results We've generated $70M+ in pipeline, and a big part of that came from extreme speed to lead. Every positive reply goes straight to a person, who picks up the phone and calls them. That call gets around 9/10 meetings to show, against around 4/10 from a calendar link. I broke down the full outbound system we run for clients (including speed to lead): - Checking a client is a fit - Building the full list - Finding the right people - The sending setup - The messages - The calls - Turning replies into meetings Full breakdown in the article:
Christian13,331 görüntüleme • 20 gün önce

I just filmed a 33-minute video covering our 115-step automated GTM playbook we've used to generate 10,000+ leads for our B2B clients. I will NOT be posting this video publicly, anywhere. Here's what I cover in this video: > GTM Research & development > Finding niche databases with GPT-o3 > Qualification + enrichment Clay workflow > Cold outbound offer creation > Messaging angles development > Email copy prompting w/ Claude Sonnet 4 > Email infrastructure for 98% deliverability > CRM syncing for outbound leads > n8n reply management workflow > Proprietary lead database setup > "Interested lead" nurture workflow > Pre-call workflow for 70%+ show rates > AI sales call transcript routing The only way you can have access to this exclusive video (and arguably the most valuable video I've ever made) Is by liking + commenting "GTM" so I can DM you the video personally. (Must be following to receive)
Christian72,980 görüntüleme • 1 yıl önce

This masterclass document covers everything I know about cold email copywriting after sending 5,000,000+ emails over the last 3 years. In it contains 175 minutes of content across unique 9 trainings: > Fundamentals of Excellent Cold Email Copywriting > Understanding The Psychology of Cold Email > Our Top Cold Email Script Frameworks > Cold Email Script Writing Checklist > Understanding Personalized Relevance (Messaging Concept Training) > How to Clear Email Scripts from Spam Words > How to Write Cold Email Script Messaging with AI > How to Write Follow-up Emails with AI > Live AI Cold Email Script Writing Walkthrough Want access to the doc? 👉 Like + Comment “Cold” and I’ll DM you the document link. (Must be following to receive DM)
Christian45,814 görüntüleme • 11 ay önce

I just filmed a 19-minute video covering the exact GTM playbook we used to generate 176 leads in October for our B2B agency. Here's what I cover in this video: > How We Created a No-Brainer Offer > Our Proprietary B2B Content Strategy > Twitter (X) Growth & Lead Capture > LinkedIn Authority & Lead Capture > Intent-Signal Tracking Workflows > Multi-Source Data Acquisition > Enrichment & Validation Waterfall > Outbound Channels Execution > CRM & Data Infrastructure > Lead Management & Follow-Up > Meetings, Discovery & Closing Like + Comment "PLAYBOOK" so I can DM you the video personally. (Must be following to receive)
Christian38,328 görüntüleme • 11 ay önce

I created a free mini-course covering how to use AI for GTM. From deep market research to AI script writing, this course covers our top use cases of AI we’ve used to generate 10,000+ leads for our clients. Here's exactly what this free course will cover: > Performing deep market research with GPT-o3 & Perplexity > TAM & ICP mapping with GPT-o3 > Discovering niche data sources with Perplexity > ICP Keyword generation with Claude 3.7 Sonnet > Campaign strategy development with GPT-o3 > Outbound messaging creation with Claude 3.7 Sonnet > Email personalization at scale with GPT-4o-mini Want to get your hands on it? Comment "AI GTM" and I'll DM you the link directly (Must be connected to receive)
Christian50,892 görüntüleme • 1 yıl önce

This Claude Code Skill writes top 0.01% cold email messaging:
Christian12,320 görüntüleme • 4 ay önce

I just put together a free A-Z cold email outbound course that covers the EXACT strategies & systems we’ve used to generate 10,000+ leads for our 50+ B2B clients from my GTM agency, Revolutinary Growth. Here's what this free course covers: > Entire Outbound Playbook Overview (32-mins) > Our Essential Outbound Tool Stack > Outbound Infrastructure Management (10-mins) > Outbound Strategy Development via AI Prompting (15-mins) > Messaging Development Full Masterclass (54-mins) > Lead List Development Fundamentals for 97%+ Qualified Lists (17-mins) > The Most Effective Way to Build Clay Tables in 2025 (38-mins) > Reply Management Flow for 30%+ Meeting Conversion Rates (15-mins) > Sales Process Strategy for 2Xing Close Rate on Cold Leads (8-mins) This course contains 189 minutes of top-tier outbound training for completely free. Want to get your hands on it? 👉 Like + Comment “FREE” and I’ll DM you the document link.
Christian23,362 görüntüleme • 10 ay önce

After monitoring 75,235 email inboxes over the last 6 months, Dean Fiacco and I put together a deliverability masterclass doc covering everything you need to know about email deliverability in 2025. This doc covers everything deliverability, including: > 27 essential tech implementation practices for 98%+ deliverability. > Little-known protocol differences between GSuite & Outlook. > How good & bad offers directly impact email deliverability. > Exact IP-pool error tickets to look out for & how to fix them. > Most effective practices for monitoring deliverability at scale. > Battle-tested warm-up settings for optimized cold email sending. > SOPs for swapping out poor deliverability email accounts w/ new ones. > Ideal GSuite / Outlook use case ratios depending on your target markets. > What domains to purchase, how domains affect performance, & aged domains. And more… Want this document for yourself? 👉 Like & Comment “DELIV” and I’ll DM you the document. [ Must be following to receive ]
Christian31,076 görüntüleme • 1 yıl önce

Introducing: GTM Elites The premium community for top 1% outbound & GTM operators. Over the last few months, I have been quietly building GTM Elites, what will be THE most valuable outbound/GTM community on the market in 2026. Here’s what the community will include: 1. Access to our end-to-end outbound / GTM / cold email course with over 100 modules covering: > How we setup Claude Code & practical + advanced ways we use it for outbound/GTM > 30+ Clay workflow breakdowns with workbook templates you can plug-n-play > Swipe file of 200+ top performing email scripts (can use as a context file for CC) > Step-by-step walkthrough of the campaign creation process that's driven 30,000+ positive responses for our clients > Full walkthrough to setup a top 0.1% cold email infrastructure > Dozens of masterclasses covering messaging, list building, and campaign creation > All recordings from past internal trainings, insider calls, and webinars Modules will be updated weekly over time to stay up to date with the latest shifts in GTM. 2. THREE weekly 1-hour group calls with myself, Shaw, and Lohit > Wednesday: GTM Strategy workshops with Shaw (head of GTM @ Pipeline tech) > Thursday: Claude Code & Clay sessions with Lohit (COO @ Pipeline tech) > Friday: Campaign & strategy review sessions with Christian (Founder @ Pipeline tech) Combined, our coaches have 11+ years of GTM experience, sent 10,000,000+ emails, generated 30,000+ leads, and $ 70M in pipeline. Our calls will be open floor Q&A style — so any questions you have, we’ll be there to answer no matter how niche or technical. 3. Daily GTM insight posts from myself or the coaches > New skills we’re building with Claude Code > New Clay workbook templates > Internal campaign insights on what's working right now > Real-time market shifts to be aware of > Early GTM tool finds 4. Personal DM access to myself and coaches > #/ask-the-experts channel, get questions answered in 24 hours > DM us individually and we’ll get back within 48 hours > Access on live calls for questions as well 5. Access to exclusive discounts to BEST in market software only available in GTM Elites > Ocean io > ScaledMail > EmailBison > Prospeo > Sending ac Any popular tools that the community wants to get discounts on, we’ll reach out to the providers for the community directly and secure us exclusive discounts. 6. Exclusive weekly workflow drops > Get access to new Claude code skills, Clay workbook templates, & n8n templates that we’re building and using for ourselves and clients in real time 7. Job/Hiring opportunities > Live GTM Job Board Monitoring > Job opportunities from others in the community > Looking to hire? Our community is going to have GTM professionals that are operating in the top 1% 8. Community with other top GTM operators > Meet other pros in the space, share alpha, or just make friends! > We’ll coordinate quarterly in-person meet ups (if you’re in the LA area, I’ll get you a coffee) 9. Exclusive guest appearances with top players > Monthly guest appearances with founders that are making waves in GTM --- If you’ve found value from my content, this premium group is on ANOTHER LEVEL of value, like 1,000X value. And you can get access to all of this for an ALL-TIME LOW pre-sale price for the next 72 hours ONLY. Once Monday hits, this pre-sale offer price is gone FOREVER. Want access to this one time pre-sale offer? 👉 Comment "ELITES" and I'll DM you the link for access.
Christian13,620 görüntüleme • 5 ay önce

How to scale your B2B company with cold email in 2026 (A-Z guide):
Christian20,658 görüntüleme • 10 ay önce

90% of outbound teams respond to leads after 20+ minutes. If this is you, you’re actively losing $10-100s of thousands in sales every day. So today, I’m going to reveal the exact sales process systems we’ve used to help founders & sales teams consistently engage with leads within Exact protocols for when prospect replies > Battle-tested reply templates to use for converting leads > How to leverage automation within your sales process > Pre-call workflow optimized for show rate & warmness > Our sales proposal template breakdown we’ve used to close multiple 6-figures > Calendly form setup for maximizing lead qualification > Calendly pre-call workflow automation setup Want access to these system trainings so your or your sales team can start converting more leads? 👉 Like + Comment “Leads” and I’ll DM you the document. [Must be following to receive]
Christian14,096 görüntüleme • 10 ay önce