Jordan D
@d_grimripper • 4,313 subscribers
Sold millions to Facebook’s finest clickers (65+). Still look homeless.
Videos
Leaking my biggest winners part 2: My most OFFENSIVE ad of all time? This was for Ecom Affiliate, a Security Camera offer. We were the only ones that managed to compete with a Melania and Elon deepfake affiliate, without crossing that line. This "dark lord" angle was the reason why. When selling ecom shit, the angle is everything. Finding one subset of the market that would buy the offer for a specific reason, and hyper targeting that ad. I was selling a security camera. Meaning at the core I was selling: Security. For me to sell security, I need to find a fear to sell security against. The ICE protests were all over the news at the time, and tne massive fear amongst conservatives at the time was ILLEGAL IMMIGRANTS. It was also a touchy topic so I knew engagement would be crazy. So like the disgusting vultures that we affiliates are, we decided to turn the chaos and political divide another country is going through into cold hard cash for ourselves. Here's how we did it: 1. I made the actor a military dude with camo face paint. Why? Because conservatives LOVE the military and believe everything they say. It also plain stops the scroll. 2. I included an absurdly fake statistics about how many homes are affected by "illegals" breaking in. 3. I said "the government is urging all patriots..." this is to provide authority, since the target market loves Trump. Patriots is self identification (us vs them). I ended up having to change this due to ad rejections and I instead said: "One of the top military commanders is urging", etc. 4. I reframed the product as a "military" camera (because these people love the military, camo etc.) designed to protect them until the "wall is built". 5. A little product demo section highlighting the benefits. 6. Note the language I'm using: "Patriots", "Great Nation", "Wall", etc. The entire ad appeals to a very specific avatar and speaks their language verbatim. 6. Price justification: "steep discount because that's how much they cost to produce" 7. Final little dagger to their fear bone to push them over the edge: "These animals could strike at any moment". Fear, division, familiar language. The most extreme close I could come up with. Last thing: The landing page was a quiz asking them if they're legal residents making them feel like they've earned the deal they're getting. That's all for today, I plan to share one more ad for this offer (super different angle), and 2 loan ads that make this ad look PC. Any preference around which one I should break down first?
Jordan D105,356 Aufrufe • vor 7 Monaten
Leaking my best ad of all time (Debt Relief in 2024, Krste Kovaceski will kill me for sharing this). Everything else got a $15 CPL, while this was at $4 at scale. Here's the breakdown: The ad opens with a clip of Warren Buffet talking about how people struggle with debt (not a deepfake, real clip). This is relatable to the audience and also adds authority to the ad since Buffet is the only guy NPCs perceive as a "good rich guy". It lets us borrow credibility without implying endorsement. Caption above increases hook rate by opening a loop. It also helped that I used an old low resolution video since Meta didn't flag it. Next it switches to the Vice Informer guy. This makes the ad look native since that was a very popular content format at the time, but it also adds intrigue since it positions the copy as "hidden information he can't reveal without threatening his safety." He's labeled as an "ex-investment banker" which gives him credibility. The Vice Informer guy talking about how there's a "surprisingly legal loophole the rich use to delete debt". This works because people that are low IQ think being in debt is someone else's fault and I'm affirming it. They also hate the rich and wanna do it just to "get back at them". The ad mentions Trump in an indirect way as "Mr. 45". For liberal audiences this lands as "of course that scumbag did it" and for conservatives this is "social proof". Then comes a pivotal part of the ad: Him admitting that he's sharing this because it'll make him filthy rich. It increases trust because people don't believe in selflessness as much as they believe in greed. Then comes some social proof with future pacing and benefits. Then some scarcity and a CTA. Important note: The ad produced good lead quality because it called out the required debt amount. We ended up doing another variation with a more clear mechanism and "reduce debt" instead of "delete debt" which helped us increase quality. Despite the aggressiveness, we ended up having the best quality on the V2 ad vs any ad on the account besides one BOF static.Leaking my most profitable ad of all time (Debt Relief in 2024,Krste Kovaceski
Jordan D79,779 Aufrufe • vor 7 Monaten
Leaking my best ads part 3: Scaling Micro-Aggressions (as would put it) Joshua Gavin and OG both said this is their fav ad of mine. This one is pretty short and self explanatory: Rage-bait hook (5th baby daddy), all the groypers and redpill bros lighting up the comments, making CPMs dirt cheap... ...at the same time, this ad is extremely relatable to a certain group of people due to the familiarity of the language being used... I made this ad when EBT food stamps were abolished and it was inspired by the crash out videos I was seeing on my feed. Overall, the lesson I'd take away from this is: Don't be afraid to offend people with your ads, engagement drops your CPMs.
Jordan D56,506 Aufrufe • vor 7 Monaten
Leaking my winners part 4: Porn + Targetting Racists This is another ad I made for the camera offer. It's a perfect example of an engagement baiting and angles for ecom. I basically put a brand new angle on the same old offer: Spying on your wife Here's what makes this work: I also sneaked in a couple very short, non-explicit porn clips to bait engagement. People find it funny/offensive and comment, driving down CPMs. I also hit a very core primal fear... There's nothing scarier to a white man than a big black dude fucking his woman. This is because on a subconscious level there's a societal belief that black dudes are physically superior to us. That's why you see so many dudes get worked up over interracial couples, and why cucks like to watch their wives with black bulls. Now I don't want to name this explicitly so I say: "a big fella, from one of them bad neighborhoods" Of course this also creates engagement. Next I use a military spokes person: This creates empathy in the viewer of the ad and builds affinity with the conservatives buying this. "Military" framing around the camera also creates affinity. Finally, there is a very subtle promise at the end: "Saved my ass in divorce court" All men know divorce court is the biggest scam of the 21st century. There's a pride around securing yourself and winning.
Jordan D10,360 Aufrufe • vor 7 Monaten
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