Dylan Babbs
@dbabbs • 9,156 subscribers
Co-founder & CTO at @tryprofound, the marketing platform for ai. prev: @uber, @southpkcommons, @uw_ischool alum.
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The Marketing Engineer is the most important hire a marketing team can make in 2026. Not to run campaigns, but to build the agents that run them. Today we're introducing a new role to the marketing org: 𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 We believe every business on the planet will eventually need one. Their job is to build the Agents, automations, and systems that create a new kind of marketing. Part-builder, part-strategist. They build Agents that monitor media coverage, flag sentiment shifts, and draft journalist outreach before your PR team even knows there's a story. They build Agents that track every competitor move, grade its severity, and rewrite your battle cards and talk tracks before your next sales call. They build Agents that turn every webinar into a brand-voice article, refreshed weekly and queued for your team to review before posting. Our first marketing hire Nick Lafferty has already become Profound's Founding Marketing Engineer, the first person to hold this title at a company fully behind it. Every marketing team on the planet will use AI to do their jobs better. But to build truly impactful systems, you need an owner and an orchestrator. That's the Marketing Engineer.
Dylan Babbs322,089 views • 1 month ago
Today, Profound is excited to announce our $96M Series C at a $1B valuation, led by Lightspeed with participation from Sequoia Capital, Kleiner Perkins, Matt Miller, Saga and South Park Commons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.
Dylan Babbs602,599 views • 3 months ago
New ship 🚢 Thanks to our partnership, Profound Agents now have a Noble node so you can secure brand mentions on auto-pilot. Now, you can build an Agent that: 1/ Knows the prompts that matter most to your brand 2/ Finds the third-party sources AI platforms are citing for those prompts 3/ Filters to the citations where your brand is not mentioned 4/ And exports those citation domains directly to your Noble workspace 5/ Then, Noble reaches out to publishers, negotiates placement, drafts content, and handles payment. You review the offers and accept with a click. We're shipping new pieces to Profound's action layer every week. But this one is especially exciting, because it means our customers can automate one of the biggest opportunities in AI Search: getting mentioned in more third-party citations. Huge thanks to Rahul Jain, Joshua Budman, and Nick Talone at Noble, plus Jack Traina, Nitish Natarajan, and Eliott Lee on Profound's side for shipping this. Learn more here:
Dylan Babbs48,503 views • 12 days ago
Last week, we brought over 750 marketing leaders to SF for Profound Zero Click. And we launched a completely new role: the Marketing Engineer. Every single business will need this role. Just 3 days in, companies like Google and Autodesk have already adopted the role.
Dylan Babbs10,496 views • 1 month ago
Working on a vector map data importer for Figma. Zoom and pan to a geographic area & the plugin imports layers into the Figma document for easy editing & styling. Labels, buildings, roads, water, land are all included as separate groups. Who would be interested in using this?
Dylan Babbs91,046 views • 3 years ago
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