Danial Daychopan

Penny Wise, Pound Foolish: The Saga of Rewards and Fees Rewards Our customers enjoy earning millions in rewards, primarily through free accounts or a £/€4.99/month subscription. To give context, 95% of customers on lower subscription plans earned over $10 million in PLU in the past 18 months, while the 5% actively pursuing higher reward levels earned considerably less. Pricing These benefits are substantial, and we comprehend that any reduction in benefits or increase in prices might not be met with enthusiasm. However, I want to highlight the importance of fair value. The undervalued (low cost vs. high benefits) pricing structure for subscription plans was part of our introductory offer in 2021. Now, it is being adjusted to its fair value whilst remaining more cost-effective than 100% of other rewards cards. Sustainability Plutus was created with long-term sustainability in mind. Introducing a fair pricing and reward structure enables us to offer bank-like features at scale and sustain rewards for millions of customers over decades, rather than exclusively catering to a small subset of users who earn rewards through low-cost accounts during the company's growth stages. Benefits While other crypto rewards cards have penalised their loyal supporters for locking up funds in custodian services, we have chosen to enhance the benefits for our participating customers who stack their rewards in their self-custody wallets. We've also made sure that the benefits for non-participating customers continue to far outweigh the cost of their subscription fee. Cognition If you find our proposed prices non-competitive and the rewards returned on your monthly subscription fee (ROI) fall short of what other crypto rewards cards in the industry offer, we would be more than willing to review the supporting data and our decision. However, we are confident in the value-for-money that our service offers and anticipate an increase in new card signups and stackers on Reward Levels. Moving Forward… The new pricing and reward structure for non-participants encourages fair payment or reward level upgrades to continue receiving higher rewards. We expect this approach to remain effective over long-term, particularly since our proposed model upholds our position as the best-value rewards card. Thank you to those who understand. We value our customers' feedback and joined them earlier this week in Berlin to address pressing questions.👇🏽