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DiscoverZhejiang

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Your gateway to Zhejiang🌿 Culture, scenery, food, and adventure – we've got it all!

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Zhejiang culture shines in Addis Ababa! From paper-cutting to opera and calligraphy, a vibrant Spring Festival showcase bringing Chinese traditions closer to the world.

Zhejiang culture shines in Addis Ababa! From paper-cutting to opera and calligraphy, a vibrant Spring Festival showcase bringing Chinese traditions closer to the world.

735,225 Aufrufe

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The 2026 “Ride China · Jinyun Motorcycle Carnival Week” kicked off at Qiji Park. Over 5,000 riders from across China gathered, riding together through mountains and culture — where iron horses meet heritage, and speed meets tradition. A new journey begins in Zhejiang’s first stop of the Year of the Horse. (Reporters): Tengfei Liu / Hairong Wang / Zhengyi Chen / Feifen Jin (Editor): Zhenzhen Dong (Reviewer): Zhiyong Guan (Executive Producer / Supervising Producer): Gang Zhao

The 2026 “Ride China · Jinyun Motorcycle Carnival Week” kicked off at Qiji Park. Over 5,000 riders from across China gathered, riding together through mountains and culture — where iron horses meet heritage, and speed meets tradition. A new journey begins in Zhejiang’s first stop of the Year of the Horse. (Reporters): Tengfei Liu / Hairong Wang / Zhengyi Chen / Feifen Jin (Editor): Zhenzhen Dong (Reviewer): Zhiyong Guan (Executive Producer / Supervising Producer): Gang Zhao

DiscoverZhejiang

776,297 Aufrufe • vor 1 Monat

Spring at West Lake meets live music at the renewed West Lake Corridor Bridge. Three nights of the “Art for All” blind box concerts bring Guochao energy, Journey to the West-inspired fusion, and refined Song-style melodies to the lakeside—setting the tone for a spring weekend in Hangzhou.

Spring at West Lake meets live music at the renewed West Lake Corridor Bridge. Three nights of the “Art for All” blind box concerts bring Guochao energy, Journey to the West-inspired fusion, and refined Song-style melodies to the lakeside—setting the tone for a spring weekend in Hangzhou.

DiscoverZhejiang

739,415 Aufrufe • vor 1 Monat

Spring in Hangzhou is best discovered on foot. Korean marathoners ran West Lake at dawn, walked the Grand Canal at dusk, and brewed Longjing tea along the way. Every step, a view. Every sip, a story. Which part of Hangzhou would you explore first?

Spring in Hangzhou is best discovered on foot. Korean marathoners ran West Lake at dawn, walked the Grand Canal at dusk, and brewed Longjing tea along the way. Every step, a view. Every sip, a story. Which part of Hangzhou would you explore first?

DiscoverZhejiang

697,714 Aufrufe • vor 1 Monat

April in Hangzhou invites a different way of moving through the city: a green walk. Instead of rushing between landmarks, the city becomes a continuous landscape of young leaves, shaded paths, and quiet waterlines. Ten small ways of noticing spring here are enough to reshape how the city feels—less destination, more atmosphere. A simple walk, redefined by the season.

April in Hangzhou invites a different way of moving through the city: a green walk. Instead of rushing between landmarks, the city becomes a continuous landscape of young leaves, shaded paths, and quiet waterlines. Ten small ways of noticing spring here are enough to reshape how the city feels—less destination, more atmosphere. A simple walk, redefined by the season.

DiscoverZhejiang

655,002 Aufrufe • vor 1 Monat

Bloom hunting in Zhejiang Hangzhou! Tulips at Prince Bay Park, cherry clouds at Mengxi Garden, magnolia magic at Yunsong Book House. Which stop first?

Bloom hunting in Zhejiang Hangzhou! Tulips at Prince Bay Park, cherry clouds at Mengxi Garden, magnolia magic at Yunsong Book House. Which stop first?

DiscoverZhejiang

814,174 Aufrufe • vor 2 Monaten

When tradition meets a modern face! In Longquan, the story of porcelain is shaped by fire, glaze, and centuries of craftsmanship. In this special feature, actor Zhang Linghe explores the heritage of Longquan celadon — one of China’s most iconic ceramic traditions, known for its jade-like glaze and timeless elegance. From ancient kiln fires to contemporary cultural conversations, Longquan celadon continues to evolve while staying deeply rooted in history. A dialogue between heritage and today. Click the link to explore more about Zhejiang：

When tradition meets a modern face! In Longquan, the story of porcelain is shaped by fire, glaze, and centuries of craftsmanship. In this special feature, actor Zhang Linghe explores the heritage of Longquan celadon — one of China’s most iconic ceramic traditions, known for its jade-like glaze and timeless elegance. From ancient kiln fires to contemporary cultural conversations, Longquan celadon continues to evolve while staying deeply rooted in history. A dialogue between heritage and today. Click the link to explore more about Zhejiang：

DiscoverZhejiang

446,677 Aufrufe • vor 1 Monat

A world of gardens is about to open! The 15th China International Garden Expo is set to welcome visitors with landscapes that bring together design, ecology, and imagination. From classical Chinese garden aesthetics to contemporary landscape innovation, the expo explores how nature and cities can grow together — shaping new ways of living with green space. A celebration of gardens and the future of living landscapes. Click the link to explore more about Zhejiang：

A world of gardens is about to open! The 15th China International Garden Expo is set to welcome visitors with landscapes that bring together design, ecology, and imagination. From classical Chinese garden aesthetics to contemporary landscape innovation, the expo explores how nature and cities can grow together — shaping new ways of living with green space. A celebration of gardens and the future of living landscapes. Click the link to explore more about Zhejiang：

DiscoverZhejiang

464,392 Aufrufe • vor 1 Monat

A Friday night filled with stories in Hangzhou! The city’s library transformed into a world of imagination as international picture-book master Graeme Base appeared in person, guiding readers into his fantastical and deeply soothing illustrated universe. From Animalia to The Water Hole and his celebrated detective picture-book series, his works have long been treasured on bookshelves around the world — filled with intricate detail, hidden narratives, and a quiet sense of wonder about nature and life. The “Dreamscape Picture-Book Journey” brought audiences closer than ever to his creative world, where stories were shaped by childhood memories, wilderness observation, and a lifelong love of reading. On the night, he also unveiled his new work The Charm of Hangzhou, offering a glimpse of how he sees the city through his own imaginative lens. A simple Friday evening — made unforgettable by stories, imagination, and light. Click the link to explore more about Zhejiang：

A Friday night filled with stories in Hangzhou! The city’s library transformed into a world of imagination as international picture-book master Graeme Base appeared in person, guiding readers into his fantastical and deeply soothing illustrated universe. From Animalia to The Water Hole and his celebrated detective picture-book series, his works have long been treasured on bookshelves around the world — filled with intricate detail, hidden narratives, and a quiet sense of wonder about nature and life. The “Dreamscape Picture-Book Journey” brought audiences closer than ever to his creative world, where stories were shaped by childhood memories, wilderness observation, and a lifelong love of reading. On the night, he also unveiled his new work The Charm of Hangzhou, offering a glimpse of how he sees the city through his own imaginative lens. A simple Friday evening — made unforgettable by stories, imagination, and light. Click the link to explore more about Zhejiang：

DiscoverZhejiang

339,997 Aufrufe • vor 1 Monat

European Street Festival 2026 has just wrapped up in Hangzhou！ As an official EU cultural event, Hangzhou became the 5th city in China to host it — following Beijing, Shanghai, Guangzhou and Chengdu. Over two days, visitors explored 27 EU country booths filled with authentic food, crafts, and cultural experiences, alongside live music and dance performances. From the 27-country stamp challenge to exchanges with industry leaders, the event brought cultures closer and strengthened connections between China and Europe. Click the link to explore more about Zhejiang：

European Street Festival 2026 has just wrapped up in Hangzhou！ As an official EU cultural event, Hangzhou became the 5th city in China to host it — following Beijing, Shanghai, Guangzhou and Chengdu. Over two days, visitors explored 27 EU country booths filled with authentic food, crafts, and cultural experiences, alongside live music and dance performances. From the 27-country stamp challenge to exchanges with industry leaders, the event brought cultures closer and strengthened connections between China and Europe. Click the link to explore more about Zhejiang：

DiscoverZhejiang

334,074 Aufrufe • vor 1 Monat

From a small kiln to the world. Wuzhou ceramics, revived through decades of dedication — where heritage meets contemporary Chinese aesthetics. @古婺窑火 Click the link to explore more about Zhejiang：

From a small kiln to the world. Wuzhou ceramics, revived through decades of dedication — where heritage meets contemporary Chinese aesthetics. @古婺窑火 Click the link to explore more about Zhejiang：

DiscoverZhejiang

136,235 Aufrufe • vor 1 Monat

Same festival, different longitude during the Chinese New Year in Sri Lanka. Zhejiang lion dance just met Sri Lankan hospitality. Culture has no borders, and knows no boundaries.

Same festival, different longitude during the Chinese New Year in Sri Lanka. Zhejiang lion dance just met Sri Lankan hospitality. Culture has no borders, and knows no boundaries.

DiscoverZhejiang

341,376 Aufrufe • vor 2 Monaten

Seen Pursuit of Jade? Now you want a “Yan Zheng” of your own too? Come to Xianju, Zhejiang—we’ve got you The romance you saw on screen is real, right here. Who knows— Maybe you’ll find your own “Yan Zheng” here. I’ll be waiting for you in Xianju.

Seen Pursuit of Jade? Now you want a “Yan Zheng” of your own too? Come to Xianju, Zhejiang—we’ve got you The romance you saw on screen is real, right here. Who knows— Maybe you’ll find your own “Yan Zheng” here. I’ll be waiting for you in Xianju.

DiscoverZhejiang

234,584 Aufrufe • vor 2 Monaten

Zhejiang heritage meets Lao warmth! Lanterns glowed, puppets danced, porcelain shone. Celebrating 65 years of China-Laos friendship in Vientiane.

Zhejiang heritage meets Lao warmth! Lanterns glowed, puppets danced, porcelain shone. Celebrating 65 years of China-Laos friendship in Vientiane.

DiscoverZhejiang

230,742 Aufrufe • vor 2 Monaten

Discovering Zhejiang Wenzhou's best kept secrets! Crispy pot stickers, silky tofu pudding, and lucky "get rich" chocolate, Zhejiang flavors that speak straight to the heart. Pure joy in every bite! Watch the video for more Zhejiang deliciousness!

Discovering Zhejiang Wenzhou's best kept secrets! Crispy pot stickers, silky tofu pudding, and lucky "get rich" chocolate, Zhejiang flavors that speak straight to the heart. Pure joy in every bite! Watch the video for more Zhejiang deliciousness!

DiscoverZhejiang

189,449 Aufrufe • vor 2 Monaten

Zhejiang's traditional performance takes center stage at Moscow's Chinese New Year! Our cultural heritage series lit up multiple venues, showcasing authentic Zhejiang folk arts to both locals and international visitors. Watch the full performance video below ↓

Zhejiang's traditional performance takes center stage at Moscow's Chinese New Year! Our cultural heritage series lit up multiple venues, showcasing authentic Zhejiang folk arts to both locals and international visitors. Watch the full performance video below ↓

DiscoverZhejiang

202,868 Aufrufe • vor 2 Monaten

So amazing! Chinese acrobatic show: Cups Juggling by Zhejiang Quyi Acrobatic Group. Such a wonderful program you can watch on the spot when you are in Zhejiang! #picturesquezhejiang #SpringFestival

So amazing! Chinese acrobatic show: Cups Juggling by Zhejiang Quyi Acrobatic Group. Such a wonderful program you can watch on the spot when you are in Zhejiang! #picturesquezhejiang #SpringFestival

DiscoverZhejiang

357,658 Aufrufe • vor 3 Jahren

Zhejiang Yue Opera shines in Paris. The Xiaobaihua Troupe performed Butterfly Lovers (Liang Zhu), bringing Chinese tradition to life for an international audience. A beautiful celebration of culture crossing time and continents.

Zhejiang Yue Opera shines in Paris. The Xiaobaihua Troupe performed Butterfly Lovers (Liang Zhu), bringing Chinese tradition to life for an international audience. A beautiful celebration of culture crossing time and continents.

DiscoverZhejiang

35,328 Aufrufe • vor 2 Monaten

Whatever it is a piece of popular music for young people, distinctive folk music, or Yue Opera, you may bump into it in the streets all over Zhejiang. Today we attended a wonderful traditional drama performance at the Grand Theater of Nanxun Ancient Town. #BeautifulEncounter

Whatever it is a piece of popular music for young people, distinctive folk music, or Yue Opera, you may bump into it in the streets all over Zhejiang. Today we attended a wonderful traditional drama performance at the Grand Theater of Nanxun Ancient Town. #BeautifulEncounter

DiscoverZhejiang

72,484 Aufrufe • vor 1 Jahr

The jade cong is an important artefact of the Liangzhu culture in the late Neolithic period. Over time, the jade cong gradually developed into a full-fledged ritual vessel, used to communicate with heaven and earth, make sacrifices to the gods, etc. #SplendidCulture

The jade cong is an important artefact of the Liangzhu culture in the late Neolithic period. Over time, the jade cong gradually developed into a full-fledged ritual vessel, used to communicate with heaven and earth, make sacrifices to the gods, etc. #SplendidCulture

DiscoverZhejiang

57,709 Aufrufe • vor 1 Jahr