Drew Fallon
@drewfallon12 • 21,187 subscribers
Co-Founder & CEO of Iris - Giving you a better CFO for cheaper using AI @IrisFinanceCo | Fmr CFO @madrabbittattoo | Tweets about finance & ops at brands
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It took Nestlé ~30 years to grow Nerds to $40M in annual sales Then, Chicago-based Ferrara took the brand from ~$40M to nearly $1 BILLION in just 6 (read: SIX) years Nerds' origins date all the way back to a powdered drink mix in 1934, before taking a detour in St Louis through a $25M Willy Wonka movie that was actually one big commercial for Quaker Oats, a British confectionery acquisition, and ultimately 30 years under Nestlé's ownership By 2018, Nerds was a largely overlooked brand inside a nearly $100B food conglomerate, responsible for 10% of Nestles confectionary revenue, which was 10% of their overall business. Then Ferrara came along and acquired Nestle's entire confectionary business for $2.8B. Today, I estimate Nerds alone is worth north of $2B. The craziest part? None of this was an accident, at all. Ferrero was the perfect company to seize the opportunity, having just acquired the gummy manufacturer behind Trolli and Black forest just a year earlier What's more - Nestlé had actually introduced the underlying concept nearly two decades earlier with Nerds Rope in 2001, and the Ferrero employee credited with the Nerds Clusters patent actually worked at Nestle on similar concepts in the past Nestle had the brand, the concept, and the talent Ferrara just executed better. What follows is one of the most remarkable growth stories in all of CPG history. I wrote 3,000 words on the history of Nerds, and its journey to becoming the number one non chocolate candy brand in the country - the full deep dive is coming in my newsletter this friday, subscribe at the link in the comments
Drew Fallon310,740 просмотров • 4 дней назад
THE CONSUMER BRAND WORLD NEEDS ANOTHER PODCAST Why? Because there is no podcast focused on real BUSINESS & finance Today I am Introducing Making Cents - the first podcast focused on the finance side of consumer. Episode 1 JUST DROPPED with Adam Draper ⏻, who is officially the biggest individual shareholder in Allbirds after buying up over 5% of the stock quietly this year. If you follow me, you know I keep up with Allbirds religiously - so when I saw a filing of someone buying 5%, I got intrigued - the name of the buyer? 'Ghost Angel LLC' Upon further research, I discovered it was ADAM, a friend I had first met several years ago - so I had to get his story. Listen to episode 1 to hear Adam's thesis & why he bought millions in Allbirds stock, & tune in every week as I bring in a guest from the finance world to make cents of current events, M&A, consumer trends, and more. Now available on Spotify and YouTube
Drew Fallon150,970 просмотров • 1 год назад
I'm thrilled to Introduce you to the future of cash flow forecasting The AI-powered 13 week cash flow model by Iris Cash flow forecasting is completely broken for all types of businesses that carry inventory. Its entirely manual, time intensive, slow, and siloed from the rest of your data - despite the fact that mismanaged cash flow is the #1 reason these businesses fail. How it works: 1. Connect your data sources into iris (point of sale, bank acct, credit card, quickbooks, bill, etc). 2. Iris' AI will categorizes all those transactions in real time. 3. Iris' ML will identify recurrence patterns, and forecast based off of historical & real-time data + any known variables. Fractional CFOs will charge you thousands just to deliver a static excel sheet that goes out of date the next day. Or worse, your in-house finance team is spending hours a week trying to keep a spreadsheet up to date, just to miss forecast every time. With Iris, once you integrate all your data sources, you are just a flew clicks away from a highly dynamic cash flow forecast that responds to the changes in your business in real time & helps you unlock meaningful cash flow instantly.
Drew Fallon65,643 просмотров • 1 год назад
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