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Zzzz

@EcomMame5,530 subscribers

Ecommerce, sharing my journey | 🕵‍♂️ Secondary Account: @EcomMam3

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How to Build a Proper Product Page It breaks my heart every time I see someone from Brazil, making just $200 a month, spend $40 on a test ad only to get a $2 CPC. Then, they cut the ad at $35 spend with 17 clicks and 0 conversions. What’s even more frustrating is when I visit their site and see it’s a complete mess. It’s like they didn’t even try. That’s why I’m making this post. *Disclaimer: If you're building a brand, this isn’t for you. This is for testing products correctly with a website that’s good enough to convert, but if you’re serious about your brand, hire a Figma designer and a developer to get things done right. As a fun fact, I tested the following product myself (In the video below) and with just one click at a $3 CPC, I got a sale with an $80 AOV (100% CVR). I paused the ads because the CPMs hit $150. If you're interested, save this product for the future. I'll share the creatives i used to ran the product with those who comment below. "jordan, stop teaching high school kids about selling reps and getting them sued by Prada or other big brands, ruining their payment gateways, and crushing their dreams." (with 5 random people only will do it, wouldn't make sense for everyone to be ripping it). Shoutout to Adrian for this one. 🫡 Back to the important stuff: Let’s talk about creating a great product page. First off, ditch the “Buy Now” button. By using this, you miss out on the chance to increase your Average Order Value (AOV) through upsells during checkout. Instead, replace it with an “Add to Cart” button. Also, remove the quantity selector. Hardly anyone uses them on the product page, but they do in the cart. Instead, offer bundles, which you can set up using the Kaching Bundles app or your theme if it supports this feature. The cart experience is crucial, and you can optimize it using the UpCart app. Enable all its product page features so it takes over the standard Shopify cart or your theme’s cart. The built-in cart systems are outdated—they don’t allow upsells like UpCart does. Plus, UpCart directly opens the cart after a product is added, where the upsell option appears at the bottom, increasing your chances of boosting AOV. Pay attention to color schemes. Don’t use neutral colors for headers and buttons if your product features a primary color. A yellow jacket with a black header is like pizza with raspberry syrup—just doesn’t work. If your product images are gray, white, or black, match those with your headers and buttons. Otherwise, play around with colors to give your page some dynamic appeal. Bookmark this site to get color palettes that match your primary color. For exact color matches, download the "ColorZilla" extension, which gives you the exact color code of whatever is under your mouse on the screen. If your product color is #6E402A, you’ll know it and can match it perfectly with your header and buttons, creating a visually appealing contrast like Cider did here below. Right now, when some of you send me these websites, they look like government pages from the early 2000s. Next, consider the typography and button styles. For fonts, use Helvetica Regular for body text and Helvetica Bold for titles, both at a minimum size of 100%. It’s simple and effective. As for buttons, they should have a corner radius of 8px. To change these settings, go to the theme settings - typography/buttons and adjust the buttons and typography accordingly. Rounded buttons create a modern, inviting feel, while full square buttons can give off an outdated vibe. Even casinos in Vegas design their buildings with curves, ensuring that visitors always have a view angle that draws them back in—it’s all about keeping things appealing and engaging. Finally, the product page layout itself should be clean and concise. Use collapsible rows for your product descriptions. No one wants to read a novel, so keep it compact and focused. Images and videos are what sell—this is why we don’t use text-heavy images in our ads; they just bore people. Keep the description short, with enough information to inform but not overwhelm. If you need to include more features, put them in the FAQs section—that’s what they’re for. The goal is to make sure that the "Add to Cart" button is visible as soon as possible once the customer lands on the product page, without overwhelming them but providing just enough information—some key benefits, high-quality images, and buying options in the bundles. Once they hit the cart, the upsells will do their job. Remember, the three essential apps for setting this up are Loox Reviews for customer feedback (use the product widget reviews at the bottom of the page before the FAQs and the rating widget just above the title), Kaching Bundles for offering package deals, and UpCart for optimizing the cart experience. Just for the record, this is to help newcomers and guide them to something taht works, me personally i don't use free themes, but this one i created could convert easily if the product, offer and ads match well. Good luck and keep testing! 🗳🥂💸🤑

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