Emmett

How do you tell a story about cutting-edge science that feels like it's about love and family? We hired my mom, a professional painter, to create original watercolors. Conception is a stem cell biology company working to help families have children who might not otherwise be able to. Their work is deeply technical, but their story needed warmth. My mom painted textures, colors, and compositions throughout the project, scanning them in as she went and the Little Plains team took those originals into custom node-based workflows to generatively build new scenes, get feedback, and repeat. A creative cycle between real materials and generative systems that stays human no matter how far it scales. As we work more and more with agentic tools and generative systems, we find ourselves hiring more artists, painters, and photographers to help us explore new ways to express creativity. Overall, we completed the brand strategy, positioning, copywriting, identity, generative illustration, site design and development. Grateful to Matt and the Conception team for the trust.🧡

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