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Daryl Fairweather, PhD | Chief Economist

@FairweatherPhD24,465 subscribers

Chief economist @Redfin🏡, author of HATE THE GAME📕 @UChicagoPress, @Forbes contributor ✍🏽, Mama👦🏽👧🏽, Funkateer🛸🎶, @UChicago & @MIT alum

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Why Redfin is keeping climate risk data (even if others aren't). There is a divide forming in the real estate world regarding data transparency. Recently, Zillow removed climate risk data following pressure from agents concerned about impact on home values. At Redfin, we took a different path. We decided to keep displaying climate risk data. Why? Because homebuyers find climate risk scores valuable when making one of the most important financial decisions of their lives. In 2020, we ran a massive experiment with 17.5 million users. We displayed flood risk data provided by First Street to half the audience. The result was undeniable: Among users looking at severely or extremely flood-risky homes, those who saw the risk scores made offers on homes with 50% less risk than those who didn’t. Information drives decision-making. Is the current data perfect? No. We don't know exactly how fast climate change will progress or how local governments will adapt. But the First Street methodology is peer reviewed and validated by experts. Climate risk scores are only one piece of information regarding the costs of climate change for homebuyers. Ideally, we would provide actual insurance cost data alongside these risk scores. However, without disclosure requirements, buyers often don't learn the cost of insuring a home until after they’ve made an offer. Until insurance transparency improves, we are committed to providing the best available climate risk data so buyers can make informed decisions when choosing a home.

Daryl Fairweather, PhD | Chief Economist

14,962 次观看 • 7 个月前

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