mr fabio
@fffabs • 15,251 subscribers
Former RedBull Principal Designer now founder of @moumoujus skin🪽I used to run a £1.5m/ARR agency.
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I did a thing. Today is my last day as a full-time employee. After working as a principal designer for large corporations, I left my six-figure salary job to start my skincare brand. It's a passion project that started almost two years ago, using my evenings and weekends studying and researching everything I could find about cosmetics formulation and skin chemistry. My journey started with a personal motivation: I wanted to help my mum manage her psoriasis. I explored various options to create products that didn't contain harsh ingredients, fragrances, or preservatives that could worsen her flare-ups. Oh, and it all started in my kitchen: mixing over 50 formulations, performing lab tests, damaging the skin on my face more than once (learning the hard way, literally), looking through thousands of ingredients, and begging manufacturers to let me try their actives free of charge. As I've been self-funding this project from the start, I put all the money towards the formula, leaving nothing else for the website, packaging and social media marketing, so I've had to do all of that by myself. I've recorded a brief video with the help of a friend to tell my story to the world.
mr fabio49,761 次观看 • 1 年前
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