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FourthCanvas

@FourthCanvas • 6,664 subscribers

Creating compelling brand experiences for ambitious brands who know that good is not enough.

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What happens when one of Africa’s most consequential companies outgrows its own story? With Orange by Marmalade as strategy partners, we helped shape The Stack Group; a parent identity that sits above Paystack and a family of technology ventures.

What happens when one of Africa’s most consequential companies outgrows its own story? With Orange by Marmalade as strategy partners, we helped shape The Stack Group; a parent identity that sits above Paystack and a family of technology ventures.

45,421 просмотров

How do you architect one brand for multiple regulated businesses? For Ceviant, we built a universe of expression around the original logo's DNA. Each sub-brand gets a unique polygon that defines its patterns, layouts, and visual world. 🧵↓

How do you architect one brand for multiple regulated businesses? For Ceviant, we built a universe of expression around the original logo's DNA. Each sub-brand gets a unique polygon that defines its patterns, layouts, and visual world. 🧵↓

27,813 просмотров

Brand architecture is strategic. In regulated finance, risk must be factored into the design system. Our brief was to create a brand where the units have an obvious connection but are never fused. This is identity as infrastructure, designed for scale.

Brand architecture is strategic. In regulated finance, risk must be factored into the design system. Our brief was to create a brand where the units have an obvious connection but are never fused. This is identity as infrastructure, designed for scale.

16,484 просмотров

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Every global sportswear giant emerged in response to a cultural moment. Nike rose with the running boom in America, Adidas with Europe’s football culture, and Lululemon with the wellness awakening of the West. SÉON’s emergence is incredibly well-timed. 🧵↓
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Every global sportswear giant emerged in response to a cultural moment. Nike rose with the running boom in America, Adidas with Europe’s football culture, and Lululemon with the wellness awakening of the West. SÉON’s emergence is incredibly well-timed. 🧵↓

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