Franklin Emmanuel
@frank_larri • 25,518 subscribers
Digital entrepreneur & AI strategist. Helping creators monetize with AI tools, Founder, AI Creator Program.
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Stop using PDFs as your lead magnets. I’ll keep saying it because I see people making this mistake over and over again. If the PDF is your actual low-ticket product, fine. Sell it. Use it as a tripwire. Use it to introduce people to your other offers. But if you’re calling it a lead magnet, I would seriously reconsider. Especially if your audience is mostly Nigerian or African. People will read a long sales page when they’re interested in buying because there is a clear reason to keep reading. But give that same person a 30-page PDF and say, “Download this and read it later”? Good luck. 😂 They download it. They tell themselves they’ll read it later. And later never comes. That’s why I prefer something like a VSL for many offers. Give them the information in a format they can consume immediately. Get them to understand the problem. Show them the solution. Build KLT. Then move them toward the offer. And think about it. If your PDF eventually tells them to watch a video before buying anyway, why not send them directly to the video? Your lead magnet should actually move people closer to the sale. Not just give them another file sitting somewhere in their Downloads folder. If you want my guide on how to use funnels and choose better lead magnets for your business, comment MAGNET and I’ll send it to you.
Franklin Emmanuel14,272 次观看 • 1 个月前
I woke up this morning, refreshed my Meta Ads dashboard and… my ad account was banned. 😂 At this point, I didn't even know whether to laugh or get angry. We've been selling a $37 digital product to the US market, spending around $200–$300 daily on ads and averaging roughly 2X ROAS. Some days we're doing $700–$1,000 in profit. Everything was moving. Then Meta said, "Enough." 😂 And the painful part? This isn't even my first rodeo. I've lost multiple ad accounts recently. This is the side of online business people don't show enough. Sometimes you finally find the winning product, build the funnel, crack the ads, start making money… then something completely outside your plan happens. Thankfully, the pixel is still active, so we'll rebuild this weekend and start again. Painful? Yes. Are we stopping? Absolutely not. We move. Media buyers, how has Meta been treating you lately? 😂
Franklin Emmanuel12,813 次观看 • 2 个月前
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