Chris Frantz

We just released a new marketing site and I wanted to talk through some of the changes that we made and why. Design thinking is the other side of the feed, it's usually more nuanced than the flashier parts and typically doesn't hold up as well to a quick scroll. Doesn't bode well for this thread! But, this will be my attempt to talk through the changes made and why. First up, this is our new hero. At Loops.so, our goal right now is to be the only platform you need to email your users The H1 matches that intention and the subheader reinforces it. We also wanted it to be clear we ship fast and often, so we added a pill showing the latest featured changelog. Agents are part of how people build software today, so we wanted to give that the second most important placement on the page, right after signup. Finally, the logo strip should not distract too much, but it should still help people understand these are users, not just logos. So we added the date of first payment from Stripe next to each logo. Next up, more things!

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