Bobby from Dupe.com
@ghoshal • 16,098 subscribers
Disrupting Amazon with @dupeapp | Disrupted invisalign with @livecandid | Grew @wework from 1 country to 25 + $100M in rev to $5 billion | Raised over $250M
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GM, a quick video of how coupon app Phia runs its scam (and some content on how and why below). 1. A user goes to Dupe.com to find their next fav product (imagine this is your fav YouTube creator doing the hard work of driving a click after painstakingly making content) 2. User clicks link on Dupe after doing their research. Dupe should get credit for this sale at checkout, we created the demand. 3. Phia surreptitiously tracks the user to the checkout page. The moment a user is ready to buy, Phia takes over the page and says “hey how about a coupon”? This is explicitly unallowed by networks like Rakuten, because it robs other publishers of the sale they rightfully drove. 4. Of course a user is going to want to see if a coupon is available, so they tap the button. Phia now takes over the user’s cookies and claims that they drove the sale. Original publisher/creator gets hosed. This is the exact playbook Honey got in trouble for just last year. The funniest part is most times there are no available coupons to use… but they get credit anyway. Why do Phia and other coupon apps do this? Simple… they have no clue how to generate demand on their app, their revenue is predicated on other apps and publishers to do the hard work to get the user to a checkout so that Phia can claim the win. Why else? They just raised a lot of money and burn a lot of money and need to show that they know how to make money so they can raise again. Except… it’s all a bunch of cope. They have no demand gen. Downstream impact is brands have no clue how good their publishers actually are because they can’t attribute the checkout correctly. Brands also lose money because they had to discount an item unnecessarily. Publishers and creators all lose money. It’s a scam. This is good reporting by Olivia Solon and Bloomberg. We’ve already reported this behavior to Rakuten and others multiple times, Phia tells them they’ve fixed it but some time passes and they go back to doing the same thing again, they’re hoping no one is looking too closely.
Bobby from Dupe.com113,429 просмотров • 18 дней назад
Dupe's app launched last night and it’s already sitting at #1 on the App Store. A huge thank you to the team that set one wild August goal, “dethrone ChatGPT in November," and then went out and did exactly that. We're just warming up. 🚀 Dupe Network
Bobby from Dupe.com65,785 просмотров • 8 месяцев назад
🔥🔥Very hot dupe results upgrade dropping soon as we continue to intercept more and more transactions on the internet. Shoppers today open 6=10 tabs to feel confident about a purchase. Google searches. YouTube reviews. Blog posts. Reddit threads. Dupe collapses that into 1 click with our "Detailed research" feature. Confident shoppers don’t hesitate. They buy more. $dupe
Bobby from Dupe.com26,347 просмотров • 10 месяцев назад
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