Grooovy | JKIndex.io

Another IG distribution update that you totally didn’t ask for. It’s been about 5 days since I started putting serious effort into content and paid ad distribution for JKIndex.io. The IG account went from around 7 followers to 40. Obviously still tiny numbers, but nearly 6x in five days. Instagram is one of the channels I specifically called out in my JK distribution thesis because collectors are already doing the exact thing JK Index is built around there. It also probably explains why this content hasn’t done nearly as well here on X. There just isn’t the same concentration of grading specific content and communities here that already exists on Instagram and Reddit. On IG, some people post guess the grade content. Others crack slabs and regrade cards. Others rip packs and ask what a potential hit could grade. > People watch > Call PSA 8, 9 or 10 in the comments > Debate over it > Sometimes return later for the grade reveal This is already an event. In a loose sense, it is already a market. It just doesn’t have a surface. 1⃣ There’s no lasting record of who actually knows how to grade. 2⃣ Hundreds of opinions never become a market price. 3⃣ The owner still has no way to protect themselves if the 10 they expected comes back a 9. That’s what Before the Slab is being built around. None of this behavior depends on JK Index existing. That’s what makes it interesting. Collectors are already doing it every day. Anyway, back to the numbers, because they at least give us something concrete. Over the latest IG reporting window, the JK Index IG had: > 29,238 views from 20,959 viewers > 99.5% of those views came from non followers > 373 interactions > 511 profile visits More importantly, since I refactored /preview a few days ago so people could play without creating an account, 262 unique guest sessions have landed on the page. 249 of them arrived with UTMs. Only 8 started a run and 5 completed one though. Regardless, finally reaching the audience I thought I could reach. Now the problem of moving them from watching someone guess a grade on Instagram to making the call themselves on JK Index. The GTM agency I hired also started this week, so I’m excited to see what we learn and whether we can actually move those numbers. Anyway, I’ll probably force another one of these updates onto your feed next week. Good day.

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