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Harley Finkelstein

@harleyf • 139,259 subscribers

Entrepreneur // @Shopify President // @BigShotPodcast Creator

Shorts

Meta just launched a brand new app. Muse. Here's what matters if you're a founder: Shopify merchants are already discoverable. If your products are in Shopify Catalog and shipping to the US? You're in. Muse didn't exist yesterday. Today our merchants can already sell through it. That's the advantage of building on Shopify in the agentic era.

315,383 Aufrufe

We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.

We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.

234,996 Aufrufe

Well, MrBeast just posted his first video on X ... and Shopify is the first commerce brand to partner in the ad pre-roll. That’s a lot of firsts. This is a pretty big deal in the creator world. MrBeast is already our partner so it just made sense to extend our partnership here. A bonus… we are the only brand to have our own MrBeast video to roll out 😏. At Shopify, we know creators are the next generation of entrepreneurs, and nobody is more emblematic of this trend than Jimmy. This is a cool moment for creators, X, and commerce. Thanks to Jimmy and X for your ongoing partnerships. Excited to see what we can do together next.

567,393 Aufrufe

Tinkering has always been a core part of Shopify’s culture. We believe it’s the best way to find the creative limits of a tool. AI has potential unlike any technology we’ve seen before. It’s clear the world will be much better as entrepreneurs explore and understand its limits. So we built Tinker to help pull that future forward. It’s a mobile app where entrepreneurs can easily explore, play, and create with the latest AI applications. We can’t wait to see what you Tinker towards. Launching early 2026.

Tinkering has always been a core part of Shopify’s culture. We believe it’s the best way to find the creative limits of a tool. AI has potential unlike any technology we’ve seen before. It’s clear the world will be much better as entrepreneurs explore and understand its limits. So we built Tinker to help pull that future forward. It’s a mobile app where entrepreneurs can easily explore, play, and create with the latest AI applications. We can’t wait to see what you Tinker towards. Launching early 2026.

151,774 Aufrufe

Hey world, meet Campaign Autopilot: bringing AI-powered marketing directly into Shopify. Marketing is one of the hardest parts of running a business. Most merchants can't afford an agency. Most don't have time to become experts. So they get stuck. Now, Autopilot builds a full marketing campaign. Merchants set their budget. Set their guardrails. Autopilot does the rest. This has the potential to completely change the game for entrepreneurs.

Hey world, meet Campaign Autopilot: bringing AI-powered marketing directly into Shopify. Marketing is one of the hardest parts of running a business. Most merchants can't afford an agency. Most don't have time to become experts. So they get stuck. Now, Autopilot builds a full marketing campaign. Merchants set their budget. Set their guardrails. Autopilot does the rest. This has the potential to completely change the game for entrepreneurs.

49,454 Aufrufe

The only live view of global commerce happening around the world is coming soon 👇🌎👀

The only live view of global commerce happening around the world is coming soon 👇🌎👀

128,115 Aufrufe

One of the fastest growing brands in the US is now powered by Shopify. Barebells isn't playing the same game, they are changing the playbook. That kind of reframe paves the way for innovation. Welcome to Shopify, Barebells.

One of the fastest growing brands in the US is now powered by Shopify. Barebells isn't playing the same game, they are changing the playbook. That kind of reframe paves the way for innovation. Welcome to Shopify, Barebells.

30,953 Aufrufe

Most important part of the buyer journey: checkout. Shopify checkout will be a default one-page experience. The best-converting checkout is becoming faster, friction-free, and seamless. Beautiful AF.

Most important part of the buyer journey: checkout. Shopify checkout will be a default one-page experience. The best-converting checkout is becoming faster, friction-free, and seamless. Beautiful AF.

143,301 Aufrufe

A few years ago I posted my first Shabbat Shalom message. It’s become one of my favourite weekly traditions. Shabbat Shalom, friends 💙

A few years ago I posted my first Shabbat Shalom message. It’s become one of my favourite weekly traditions. Shabbat Shalom, friends 💙

34,381 Aufrufe

Breaking news: just looked at the Shopify Live Globe and Shopify merchant sales hit over $4.5 million per minute and more than 20 million shoppers have already made a purchase from a Shopify merchant on Black Friday so far. This momentum is insane. And it’s just the start. Watch Black Friday shopping happening in real-time:

Breaking news: just looked at the Shopify Live Globe and Shopify merchant sales hit over $4.5 million per minute and more than 20 million shoppers have already made a purchase from a Shopify merchant on Black Friday so far. This momentum is insane. And it’s just the start. Watch Black Friday shopping happening in real-time:

71,565 Aufrufe

The Shopify Subscriptions app is now available to all Shopify merchants. More and more of our merchants want to sell their products as subscriptions, and now it’s possible to do it with Shopify. Introducing Shopify Subscriptions, a free app where you can easily make your products subscription-based, turn up the recurring revenue, and manage it all in the Shopify admin. Now in full release and available to all merchants. Just another way we are future-proofing your business. Check it out...

The Shopify Subscriptions app is now available to all Shopify merchants. More and more of our merchants want to sell their products as subscriptions, and now it’s possible to do it with Shopify. Introducing Shopify Subscriptions, a free app where you can easily make your products subscription-based, turn up the recurring revenue, and manage it all in the Shopify admin. Now in full release and available to all merchants. Just another way we are future-proofing your business. Check it out...

56,680 Aufrufe

GoPro started with one camera. TRUFF spent two years developing one recipe for one bottle of hot sauce. Brick started with one device that blocks phone distractions. A camera. A bottle of hot sauce. A device for your phone. Three completely different products. Same starting point. One specific thing that solved one specific problem. You don't need a full product line to start a business. You need one product.

GoPro started with one camera. TRUFF spent two years developing one recipe for one bottle of hot sauce. Brick started with one device that blocks phone distractions. A camera. A bottle of hot sauce. A device for your phone. Three completely different products. Same starting point. One specific thing that solved one specific problem. You don't need a full product line to start a business. You need one product.

11,034 Aufrufe

Complicated finances should not overshadow the dream of running a business. Starting today, merchants can access Shopify Balance, Shopify Credit, Shopify Capital, Shopify Bill Pay, and Shopify Tax in one place. Now you can spend, manage, and borrow all in the same place. The new Shopify Finance suite: insanely simple, insanely intuitive.

Complicated finances should not overshadow the dream of running a business. Starting today, merchants can access Shopify Balance, Shopify Credit, Shopify Capital, Shopify Bill Pay, and Shopify Tax in one place. Now you can spend, manage, and borrow all in the same place. The new Shopify Finance suite: insanely simple, insanely intuitive.

30,247 Aufrufe

Seeing a creative genius bring their entrepreneurial vision to life is one of the best parts of my job. Congrats LORD FLACKO JODYE II on launching your newest American Sabotage collection, album pre-order, and live streaming your epic Paris Fashion Week show (all powered by Shopify, of course)

Seeing a creative genius bring their entrepreneurial vision to life is one of the best parts of my job. Congrats LORD FLACKO JODYE II on launching your newest American Sabotage collection, album pre-order, and live streaming your epic Paris Fashion Week show (all powered by Shopify, of course)

28,717 Aufrufe

Got a sneak peek at Culture Kings’ Black Friday setup in Vegas and it’s wild. They’re turning their basketball court into a “play to earn” experience. Make a shot, win store credit. Walk away, or double it on the next shot. The whole thing is powered end-to-end by Shopify POS. If you’re in Vegas this weekend, check it out.

Got a sneak peek at Culture Kings’ Black Friday setup in Vegas and it’s wild. They’re turning their basketball court into a “play to earn” experience. Make a shot, win store credit. Walk away, or double it on the next shot. The whole thing is powered end-to-end by Shopify POS. If you’re in Vegas this weekend, check it out.

13,095 Aufrufe

Every founder faces this choice sooner or later: stick with what’s working or take a bet on something new? Entrepreneurs want to move fast. The problem? You can't wait months for enough traffic to validate your ideas. So we built SimGym. A new app where AI “shoppers” can simulate real buyer behavior and walk away with feedback on theme changes. These aren’t simple bots. They’re informed by the traffic patterns we’ve seen powering billions of purchases over 20 years. Run a simulation. Get feedback. Know if your idea has potential. No scale required. No guesswork.

Every founder faces this choice sooner or later: stick with what’s working or take a bet on something new? Entrepreneurs want to move fast. The problem? You can't wait months for enough traffic to validate your ideas. So we built SimGym. A new app where AI “shoppers” can simulate real buyer behavior and walk away with feedback on theme changes. These aren’t simple bots. They’re informed by the traffic patterns we’ve seen powering billions of purchases over 20 years. Run a simulation. Get feedback. Know if your idea has potential. No scale required. No guesswork.

10,188 Aufrufe

Still not over this. This year we put the annual Shopify Live Globe on the largest sphere on Earth: Sphere.

Still not over this. This year we put the annual Shopify Live Globe on the largest sphere on Earth: Sphere.

22,590 Aufrufe

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Pedigree is overrated. Grit isn't. Bloomberg on who he'd hire: "the person whose father never was there, whose mother was in a drug treatment program. And he had to go and work three shifts at McDonald's to take care of his siblings." "No matter how bad things are — looks on the bright side, takes the bull by the horns, puts in the sweat capital. That's where the results are."

Pedigree is overrated. Grit isn't. Bloomberg on who he'd hire: "the person whose father never was there, whose mother was in a drug treatment program. And he had to go and work three shifts at McDonald's to take care of his siblings." "No matter how bad things are — looks on the bright side, takes the bull by the horns, puts in the sweat capital. That's where the results are."

Harley Finkelstein

101,814 Aufrufe • vor 2 Tagen

People always ask me what it's like working with tobi lutke. Here's Sam Altman's answer: he writes the software himself, he sends OpenAI more detailed product feedback than anyone else on earth, and he stays six to eight months ahead of every other CEO. Nothing in this clip surprised me. This is just what every day at Shopify looks like.

People always ask me what it's like working with tobi lutke. Here's Sam Altman's answer: he writes the software himself, he sends OpenAI more detailed product feedback than anyone else on earth, and he stays six to eight months ahead of every other CEO. Nothing in this clip surprised me. This is just what every day at Shopify looks like.

Harley Finkelstein

983,569 Aufrufe • vor 1 Monat

Brands on Shopify are now shoppable inside @ChatGPTapp. AI shopping isn’t coming. It’s here. As always, our merchants are best positioned. Let's go.

Brands on Shopify are now shoppable inside @ChatGPTapp. AI shopping isn’t coming. It’s here. As always, our merchants are best positioned. Let's go.

Harley Finkelstein

2,705,645 Aufrufe • vor 6 Monaten

Q2 is in, and it was a monster quarter. → $116B in merchant sales, up 32% YoY → $3.6B revenue, up 34% YoY → $654M free cash flow, 18% margin Five quarters running, GMV has grown more than 30%. The bigger story is underneath the numbers: every shift AI is creating happens to play to Shopify's strengths.

Q2 is in, and it was a monster quarter. → $116B in merchant sales, up 32% YoY → $3.6B revenue, up 34% YoY → $654M free cash flow, 18% margin Five quarters running, GMV has grown more than 30%. The bigger story is underneath the numbers: every shift AI is creating happens to play to Shopify's strengths.

Harley Finkelstein

437,804 Aufrufe • vor 2 Monaten

Shabbat Shalom and Shana Tova, friends ❤️

Shabbat Shalom and Shana Tova, friends ❤️

Harley Finkelstein

123,780 Aufrufe • vor 1 Monat

This. Just. Happened. Twitch's biggest streamer, Kai Cenat, opened a subscriber-only drop from TONE BY AMP, the brand he cofounded, in real time to 430,000+ fans. All they had to do was scan the QR code or hit the link. It's that easy. Sold out in under 5 min. Powered by Shopify.

Harley Finkelstein

249,366 Aufrufe • vor 3 Monaten

Connected Firebelly Tea to Muse and asked it to launch a fall sale. This is so awesome. What should we have it do next, David Segal?

Connected Firebelly Tea to Muse and asked it to launch a fall sale. This is so awesome. What should we have it do next, David Segal?

Harley Finkelstein

12,573 Aufrufe • vor 5 Tagen

Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through stranger things. You play Squid Game. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. Netflix built the world. Shopify makes it shoppable. This is the future of retail.

Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through stranger things. You play Squid Game. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. Netflix built the world. Shopify makes it shoppable. This is the future of retail.

Harley Finkelstein

573,166 Aufrufe • vor 10 Monaten

The best week of the year. There's no team like Shopify. 💚

The best week of the year. There's no team like Shopify. 💚

Harley Finkelstein

156,821 Aufrufe • vor 2 Monaten

Shopify just reported on Q1. The numbers speak for themselves. → $101B in merchant sales, second consecutive quarter over $100B, up 35% YoY → $3.2B revenue, up 34% YoY → $476M free cash flow, 15% margin That’s what a clear strategy, well executed, looks like. For Q2 and beyond, here’s what really matters. AI will accelerate entrepreneurship more than any other job.

Shopify just reported on Q1. The numbers speak for themselves. → $101B in merchant sales, second consecutive quarter over $100B, up 35% YoY → $3.2B revenue, up 34% YoY → $476M free cash flow, 15% margin That’s what a clear strategy, well executed, looks like. For Q2 and beyond, here’s what really matters. AI will accelerate entrepreneurship more than any other job.

Harley Finkelstein

289,759 Aufrufe • vor 5 Monaten

Conversations are the newest storefront. Shopify is partnering with OpenAI so merchants can sell directly in ChatGPT. Meet customers where they are. The next era of commerce is here.

Conversations are the newest storefront. Shopify is partnering with OpenAI so merchants can sell directly in ChatGPT. Meet customers where they are. The next era of commerce is here.

Harley Finkelstein

551,101 Aufrufe • vor 1 Jahr

We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.

We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.

Harley Finkelstein

234,996 Aufrufe • vor 5 Monaten

15 million Jews out of 8 billion on the planet. And yet we punch way above our weight in almost every field. People credit grit. Work ethic. Generations of hardship. But I think it's simpler than that. Our secret weapon is Jewish mothers. Chutzpah. Confidence. Swagger. They hand it to you early. And to my own mom… thanks, I love you. Shabbat shalom. 🤍

15 million Jews out of 8 billion on the planet. And yet we punch way above our weight in almost every field. People credit grit. Work ethic. Generations of hardship. But I think it's simpler than that. Our secret weapon is Jewish mothers. Chutzpah. Confidence. Swagger. They hand it to you early. And to my own mom… thanks, I love you. Shabbat shalom. 🤍

Harley Finkelstein

148,567 Aufrufe • vor 3 Monaten

I've been wanting another pair of Norda shoes for a while now. One of my favourite sneaker brands that happens to be from Canada. So I did the obvious thing, and went shopping on Muse. It found the pair I wanted, checked out with Shop Pay. Done. Shopify 🤝 Muse

I've been wanting another pair of Norda shoes for a while now. One of my favourite sneaker brands that happens to be from Canada. So I did the obvious thing, and went shopping on Muse. It found the pair I wanted, checked out with Shop Pay. Done. Shopify 🤝 Muse

Harley Finkelstein

30,591 Aufrufe • vor 20 Tagen

McGill University Here's my convocation speech (hint: it's about my immigrant family & entrepreneurship)

McGill University Here's my convocation speech (hint: it's about my immigrant family & entrepreneurship)

Harley Finkelstein

162,568 Aufrufe • vor 4 Monaten

We just dropped the Spring ’26 Edition. 150+ updates. One theme. Commerce, Everywhere.

We just dropped the Spring ’26 Edition. 150+ updates. One theme. Commerce, Everywhere.

Harley Finkelstein

125,309 Aufrufe • vor 4 Monaten

Let’s go 🇨🇦 👏

Let’s go 🇨🇦 👏

Harley Finkelstein

271,570 Aufrufe • vor 11 Monaten

Shopify’s Q4 2025 earnings are out. The headlines: → We now power more than 14% of the US ecommerce market → GMV is up 29% to $378B → Revenue is up 30% to $11.5B → Free cash flow exceeded $2B → Q4 was our first quarter above $3B in revenue But 2025 wasn’t just about growth, it was about building for what’s next. AI is changing how people shop. Merchants are racing to meet it. And we plan to keep powering them. Watch the video for more.

Shopify’s Q4 2025 earnings are out. The headlines: → We now power more than 14% of the US ecommerce market → GMV is up 29% to $378B → Revenue is up 30% to $11.5B → Free cash flow exceeded $2B → Q4 was our first quarter above $3B in revenue But 2025 wasn’t just about growth, it was about building for what’s next. AI is changing how people shop. Merchants are racing to meet it. And we plan to keep powering them. Watch the video for more.

Harley Finkelstein

188,152 Aufrufe • vor 8 Monaten

My dad used to print me a business card every time I had a new business idea as a kid. It made me feel like a real entrepreneur. My daughter wants to start a lemonade stand. So I opened Tinker and made her a logo and business cards in minutes. From my phone. We built Tinker so anyone with an idea can start doing something with it. Go try it. This is awesome Rousseau Kazi

Harley Finkelstein

141,277 Aufrufe • vor 6 Monaten

If you ski, you know the name, Atomic. They've been one of my favourite ski brands since I was a kid. For over 70 years, they've built skis in the same Austrian valley. It started with 40 pairs. Now they make more than 400,000 a year. And now a brand new built to show how their gear actually works. Powered by Shopify.

Harley Finkelstein

16,726 Aufrufe • vor 19 Tagen