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Harley Finkelstein

@harleyf • 131,515 subscribers

Entrepreneur // @Shopify President // @BigShotPodcast Creator

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We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.

We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.

231,799 views

Tinkering has always been a core part of Shopify’s culture. We believe it’s the best way to find the creative limits of a tool. AI has potential unlike any technology we’ve seen before. It’s clear the world will be much better as entrepreneurs explore and understand its limits. So we built Tinker to help pull that future forward. It’s a mobile app where entrepreneurs can easily explore, play, and create with the latest AI applications. We can’t wait to see what you Tinker towards. Launching early 2026.

Tinkering has always been a core part of Shopify’s culture. We believe it’s the best way to find the creative limits of a tool. AI has potential unlike any technology we’ve seen before. It’s clear the world will be much better as entrepreneurs explore and understand its limits. So we built Tinker to help pull that future forward. It’s a mobile app where entrepreneurs can easily explore, play, and create with the latest AI applications. We can’t wait to see what you Tinker towards. Launching early 2026.

151,399 views

Well, MrBeast just posted his first video on X ... and Shopify is the first commerce brand to partner in the ad pre-roll. That’s a lot of firsts. This is a pretty big deal in the creator world. MrBeast is already our partner so it just made sense to extend our partnership here. A bonus… we are the only brand to have our own MrBeast video to roll out 😏​. At Shopify, we know creators are the next generation of entrepreneurs, and nobody is more emblematic of this trend than Jimmy. This is a cool moment for creators, X, and commerce. Thanks to Jimmy and X for your ongoing partnerships. Excited to see what we can do together next.

Well, MrBeast just posted his first video on X ... and Shopify is the first commerce brand to partner in the ad pre-roll. That’s a lot of firsts. This is a pretty big deal in the creator world. MrBeast is already our partner so it just made sense to extend our partnership here. A bonus… we are the only brand to have our own MrBeast video to roll out 😏​. At Shopify, we know creators are the next generation of entrepreneurs, and nobody is more emblematic of this trend than Jimmy. This is a cool moment for creators, X, and commerce. Thanks to Jimmy and X for your ongoing partnerships. Excited to see what we can do together next.

567,333 views

One of the fastest growing brands in the US is now powered by Shopify. Barebells isn't playing the same game, they are changing the playbook. That kind of reframe paves the way for innovation. Welcome to Shopify, Barebells.

One of the fastest growing brands in the US is now powered by Shopify. Barebells isn't playing the same game, they are changing the playbook. That kind of reframe paves the way for innovation. Welcome to Shopify, Barebells.

30,658 views

GoPro started with one camera. TRUFF spent two years developing one recipe for one bottle of hot sauce. Brick started with one device that blocks phone distractions. A camera. A bottle of hot sauce. A device for your phone. Three completely different products. Same starting point. One specific thing that solved one specific problem. You don't need a full product line to start a business. You need one product.

GoPro started with one camera. TRUFF spent two years developing one recipe for one bottle of hot sauce. Brick started with one device that blocks phone distractions. A camera. A bottle of hot sauce. A device for your phone. Three completely different products. Same starting point. One specific thing that solved one specific problem. You don't need a full product line to start a business. You need one product.

10,968 views

A few years ago I posted my first Shabbat Shalom message. It’s become one of my favourite weekly traditions. Shabbat Shalom, friends 💙

A few years ago I posted my first Shabbat Shalom message. It’s become one of my favourite weekly traditions. Shabbat Shalom, friends 💙

34,354 views

The only live view of global commerce happening around the world is coming soon 👇🌎👀

The only live view of global commerce happening around the world is coming soon 👇🌎👀

128,106 views

Breaking news: just looked at the Shopify Live Globe and Shopify merchant sales hit over $4.5 million per minute and more than 20 million shoppers have already made a purchase from a Shopify merchant on Black Friday so far. This momentum is insane. And it’s just the start. Watch Black Friday shopping happening in real-time:

Breaking news: just looked at the Shopify Live Globe and Shopify merchant sales hit over $4.5 million per minute and more than 20 million shoppers have already made a purchase from a Shopify merchant on Black Friday so far. This momentum is insane. And it’s just the start. Watch Black Friday shopping happening in real-time:

71,025 views

Just dropped: Horizon. Not just a theme. A new foundation for building online stores on Shopify. One system. Ten new themes. All live today. Horizon incorporates theme blocks - 30+ drag-and-drop components you can remix across your store. Video. Product recs. Rich text. Custom content. Want holographic effects on images as you hover over them? Just say so and AI will code something just for you. We’ve also made some of your most requested updates to the theme editor: • Copy + paste blocks anywhere • Drag + drop across pages • Preview blocks before publishing This is total design freedom. The fastest way to go from idea to store. Horizon is the new starting line for great brands. Let’s build.

Just dropped: Horizon. Not just a theme. A new foundation for building online stores on Shopify. One system. Ten new themes. All live today. Horizon incorporates theme blocks - 30+ drag-and-drop components you can remix across your store. Video. Product recs. Rich text. Custom content. Want holographic effects on images as you hover over them? Just say so and AI will code something just for you. We’ve also made some of your most requested updates to the theme editor: • Copy + paste blocks anywhere • Drag + drop across pages • Preview blocks before publishing This is total design freedom. The fastest way to go from idea to store. Horizon is the new starting line for great brands. Let’s build.

31,696 views

The Shopify Subscriptions app is now available to all Shopify merchants. More and more of our merchants want to sell their products as subscriptions, and now it’s possible to do it with Shopify. Introducing Shopify Subscriptions, a free app where you can easily make your products subscription-based, turn up the recurring revenue, and manage it all in the Shopify admin. Now in full release and available to all merchants. Just another way we are future-proofing your business. Check it out...

The Shopify Subscriptions app is now available to all Shopify merchants. More and more of our merchants want to sell their products as subscriptions, and now it’s possible to do it with Shopify. Introducing Shopify Subscriptions, a free app where you can easily make your products subscription-based, turn up the recurring revenue, and manage it all in the Shopify admin. Now in full release and available to all merchants. Just another way we are future-proofing your business. Check it out...

56,628 views

Complicated finances should not overshadow the dream of running a business. Starting today, merchants can access Shopify Balance, Shopify Credit, Shopify Capital, Shopify Bill Pay, and Shopify Tax in one place. Now you can spend, manage, and borrow all in the same place. The new Shopify Finance suite: insanely simple, insanely intuitive.

Complicated finances should not overshadow the dream of running a business. Starting today, merchants can access Shopify Balance, Shopify Credit, Shopify Capital, Shopify Bill Pay, and Shopify Tax in one place. Now you can spend, manage, and borrow all in the same place. The new Shopify Finance suite: insanely simple, insanely intuitive.

30,247 views

Got a sneak peek at Culture Kings’ Black Friday setup in Vegas and it’s wild. They’re turning their basketball court into a “play to earn” experience. Make a shot, win store credit. Walk away, or double it on the next shot. The whole thing is powered end-to-end by Shopify POS. If you’re in Vegas this weekend, check it out.

Got a sneak peek at Culture Kings’ Black Friday setup in Vegas and it’s wild. They’re turning their basketball court into a “play to earn” experience. Make a shot, win store credit. Walk away, or double it on the next shot. The whole thing is powered end-to-end by Shopify POS. If you’re in Vegas this weekend, check it out.

13,046 views

A big Shabbat shalom from me and celeb Shopify partner Gil 👋

A big Shabbat shalom from me and celeb Shopify partner Gil 👋

32,789 views

Every founder faces this choice sooner or later: stick with what’s working or take a bet on something new? Entrepreneurs want to move fast. The problem? You can't wait months for enough traffic to validate your ideas. So we built SimGym. A new app where AI “shoppers” can simulate real buyer behavior and walk away with feedback on theme changes. These aren’t simple bots. They’re informed by the traffic patterns we’ve seen powering billions of purchases over 20 years. Run a simulation. Get feedback. Know if your idea has potential. No scale required. No guesswork.

Every founder faces this choice sooner or later: stick with what’s working or take a bet on something new? Entrepreneurs want to move fast. The problem? You can't wait months for enough traffic to validate your ideas. So we built SimGym. A new app where AI “shoppers” can simulate real buyer behavior and walk away with feedback on theme changes. These aren’t simple bots. They’re informed by the traffic patterns we’ve seen powering billions of purchases over 20 years. Run a simulation. Get feedback. Know if your idea has potential. No scale required. No guesswork.

10,138 views

Happy Saturday, friends ❤️☀️

Happy Saturday, friends ❤️☀️

15,068 views

The culture at Shopify is just on a different level

The culture at Shopify is just on a different level

13,599 views

Still not over this. This year we put the annual Shopify Live Globe on the largest sphere on Earth: Sphere.

Still not over this. This year we put the annual Shopify Live Globe on the largest sphere on Earth: Sphere.

22,586 views

We just shipped v10 of Shopify POS. Major redesign. Faster. Smarter. And built for selling in person, your way. Here are the headlines: - Branded POS screens - New home screen layout & navigation - Redesigned cart - Smarter, faster search Fewer taps. Cleaner workflows. More control. If you’re not already selling in person, there’s never been a better time to start.

We just shipped v10 of Shopify POS. Major redesign. Faster. Smarter. And built for selling in person, your way. Here are the headlines: - Branded POS screens - New home screen layout & navigation - Redesigned cart - Smarter, faster search Fewer taps. Cleaner workflows. More control. If you’re not already selling in person, there’s never been a better time to start.

12,201 views

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McGill University Here's my convocation speech (hint: it's about my immigrant family & entrepreneurship)
10:43
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McGill University Here's my convocation speech (hint: it's about my immigrant family & entrepreneurship)

Harley Finkelstein

85,019 views • 7 days ago

Shopify just reported on Q1. The numbers speak for themselves. → $101B in merchant sales, second consecutive quarter over $100B, up 35% YoY → $3.2B revenue, up 34% YoY → $476M free cash flow, 15% margin That’s what a clear strategy, well executed, looks like. For Q2 and beyond, here’s what really matters. AI will accelerate entrepreneurship more than any other job.
2:15
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Shopify just reported on Q1. The numbers speak for themselves. → $101B in merchant sales, second consecutive quarter over $100B, up 35% YoY → $3.2B revenue, up 34% YoY → $476M free cash flow, 15% margin That’s what a clear strategy, well executed, looks like. For Q2 and beyond, here’s what really matters. AI will accelerate entrepreneurship more than any other job.

Harley Finkelstein

267,498 views • 29 days ago

We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.
0:20
harleyf's profile picture

We surveyed our merchants. 83% already use ChatGPT. Now they can manage their entire store without leaving the chat. ChatGPT and Claude connector apps. Live today.

Harley Finkelstein

231,799 views • 1 month ago

Brands on Shopify are now shoppable inside ChatGPT. AI shopping isn’t coming. It’s here. As always, our merchants are best positioned. Let's go.
1:32
harleyf's profile picture

Brands on Shopify are now shoppable inside ChatGPT. AI shopping isn’t coming. It’s here. As always, our merchants are best positioned. Let's go.

Harley Finkelstein

429,201 views • 2 months ago

Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through stranger things. You play Squid Game. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. Netflix built the world. Shopify makes it shoppable. This is the future of retail.
2:56
harleyf's profile picture

Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through stranger things. You play Squid Game. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. Netflix built the world. Shopify makes it shoppable. This is the future of retail.

Harley Finkelstein

572,898 views • 5 months ago

The Universal Commerce Protocol with Shopify Catalog is now open to every developer. Since we announced UCP in January, it’s been powering agentic commerce across some of the biggest AI platforms in the world. Now, new tools are available to anyone who wants to build a shopping experience. That means a solo developer has the same commerce layer as the largest tech companies on the planet. One protocol. Millions of merchants. Billions of products. And every new experience a developer builds? That's a win for merchants too. More places for people to discover and buy their products. Nothing to set up. Commerce that can show up anywhere, inside anything, built by anyone.
0:31
harleyf's profile picture

The Universal Commerce Protocol with Shopify Catalog is now open to every developer. Since we announced UCP in January, it’s been powering agentic commerce across some of the biggest AI platforms in the world. Now, new tools are available to anyone who wants to build a shopping experience. That means a solo developer has the same commerce layer as the largest tech companies on the planet. One protocol. Millions of merchants. Billions of products. And every new experience a developer builds? That's a win for merchants too. More places for people to discover and buy their products. Nothing to set up. Commerce that can show up anywhere, inside anything, built by anyone.

Harley Finkelstein

45,561 views • 16 days ago

This story from Barry Diller stopped me in my tracks. We asked him how Hollywood was really built. His answer is something every entrepreneur needs to hear. 15 million Jews in a world of 8 billion. We have never had the luxury of waiting for permission. So we built our own doors. Shabbat Shalom. 🕯️
0:49
harleyf's profile picture

This story from Barry Diller stopped me in my tracks. We asked him how Hollywood was really built. His answer is something every entrepreneur needs to hear. 15 million Jews in a world of 8 billion. We have never had the luxury of waiting for permission. So we built our own doors. Shabbat Shalom. 🕯️

Harley Finkelstein

34,493 views • 12 days ago

Supplements aren't inherently a luxury item. They're functional. Seed Health changed that. They took supplements out of plastic bottles and turned health into a luxury experience. Matte glass. Minimal branding. Every detail is intentional. I've been taking Seed daily for three years now and love them. Incredible product arakatz. Now they've launched their store on Shopify. Welcome to Shopify, Seed.
0:22
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Supplements aren't inherently a luxury item. They're functional. Seed Health changed that. They took supplements out of plastic bottles and turned health into a luxury experience. Matte glass. Minimal branding. Every detail is intentional. I've been taking Seed daily for three years now and love them. Incredible product arakatz. Now they've launched their store on Shopify. Welcome to Shopify, Seed.

Harley Finkelstein

54,756 views • 21 days ago

Conversations are the newest storefront. Shopify is partnering with OpenAI so merchants can sell directly in ChatGPT. Meet customers where they are. The next era of commerce is here.
1:05
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Conversations are the newest storefront. Shopify is partnering with OpenAI so merchants can sell directly in ChatGPT. Meet customers where they are. The next era of commerce is here.

Harley Finkelstein

549,687 views • 8 months ago

My dad used to print me a business card every time I had a new business idea as a kid. It made me feel like a real entrepreneur. My daughter wants to start a lemonade stand. So I opened Tinker and made her a logo and business cards in minutes. From my phone. We built Tinker so anyone with an idea can start doing something with it. Go try it. This is awesome Rousseau Kazi
1:09
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My dad used to print me a business card every time I had a new business idea as a kid. It made me feel like a real entrepreneur. My daughter wants to start a lemonade stand. So I opened Tinker and made her a logo and business cards in minutes. From my phone. We built Tinker so anyone with an idea can start doing something with it. Go try it. This is awesome Rousseau Kazi

Harley Finkelstein

141,087 views • 2 months ago

Agentic shopping is merit-based. No commissions. No bias toward big box. It shows you what you'll actually like. Not what paid to be there. This is how smaller businesses get discovered. It’s already happening.
0:59
harleyf's profile picture

Agentic shopping is merit-based. No commissions. No bias toward big box. It shows you what you'll actually like. Not what paid to be there. This is how smaller businesses get discovered. It’s already happening.

Harley Finkelstein

47,098 views • 23 days ago

Shopify’s Q4 2025 earnings are out. The headlines: → We now power more than 14% of the US ecommerce market → GMV is up 29% to $378B → Revenue is up 30% to $11.5B → Free cash flow exceeded $2B → Q4 was our first quarter above $3B in revenue But 2025 wasn’t just about growth, it was about building for what’s next. AI is changing how people shop. Merchants are racing to meet it. And we plan to keep powering them. Watch the video for more.
2:08
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Shopify’s Q4 2025 earnings are out. The headlines: → We now power more than 14% of the US ecommerce market → GMV is up 29% to $378B → Revenue is up 30% to $11.5B → Free cash flow exceeded $2B → Q4 was our first quarter above $3B in revenue But 2025 wasn’t just about growth, it was about building for what’s next. AI is changing how people shop. Merchants are racing to meet it. And we plan to keep powering them. Watch the video for more.

Harley Finkelstein

187,815 views • 3 months ago

Let’s go 🇨🇦 Build Canada 👏
0:48
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Let’s go 🇨🇦 Build Canada 👏

Harley Finkelstein

271,422 views • 6 months ago

We're not just winning today's biggest brands. We’re also powering tomorrow's. $100M+ GMV merchants have nearly doubled in two years. And brands that started on Shopify are scaling to nine figures faster than ever. All on our platform. Always a good time with Jordi Hays and John Coogan. 🤝
0:40
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We're not just winning today's biggest brands. We’re also powering tomorrow's. $100M+ GMV merchants have nearly doubled in two years. And brands that started on Shopify are scaling to nine figures faster than ever. All on our platform. Always a good time with Jordi Hays and John Coogan. 🤝

Harley Finkelstein

29,549 views • 29 days ago

Q3: Shopify delivered. Again. - 32% GMV growth - 32% revenue growth - 18% free cash flow margin We’re welcoming iconic brands like Estée Lauder, David’s Bridal, goop, and Michael Kors. But at the heart of Shopify, it’s always been entrepreneurs. Every 26 seconds, around the world, someone makes their first sale using our platform. We’re not just growing our piece of the pie, we’re growing the pie itself.
2:42
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Q3: Shopify delivered. Again. - 32% GMV growth - 32% revenue growth - 18% free cash flow margin We’re welcoming iconic brands like Estée Lauder, David’s Bridal, goop, and Michael Kors. But at the heart of Shopify, it’s always been entrepreneurs. Every 26 seconds, around the world, someone makes their first sale using our platform. We’re not just growing our piece of the pie, we’re growing the pie itself.

Harley Finkelstein

158,097 views • 7 months ago

Just wrapped our Q2 earnings call and we delivered once again. GMV up 31% to $87.8B. Revenue up 31% to $2.7B. Free cash flow margin was 16%. But as you know, my favourite part of these calls is talking about how the biggest brands continue to come to Shopify! A big welcome to Canada Goose, Starbucks and Burton Snowboards. Consistency, follow through, durable growth. That’s Shopify’s MO. And now back to building.
3:54
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Just wrapped our Q2 earnings call and we delivered once again. GMV up 31% to $87.8B. Revenue up 31% to $2.7B. Free cash flow margin was 16%. But as you know, my favourite part of these calls is talking about how the biggest brands continue to come to Shopify! A big welcome to Canada Goose, Starbucks and Burton Snowboards. Consistency, follow through, durable growth. That’s Shopify’s MO. And now back to building.

Harley Finkelstein

203,814 views • 10 months ago

It’s official: Shopify is the first commerce integration partner on Roblox. Soon, you’ll be able to shop physical products like clothing, accessories and collectables designed by your favourite creators and brands, all within Roblox, and it’s all powered by Shopify. This means that developers, creators, and brands who are on Shopify, can sell DIRECTLY within their Roblox games. More spaces to connect with fans means more opportunities to succeed as an entrepreneur, and that is what we are powering at Shopify. See you soon on Roblox 🚀
1:47
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It’s official: Shopify is the first commerce integration partner on Roblox. Soon, you’ll be able to shop physical products like clothing, accessories and collectables designed by your favourite creators and brands, all within Roblox, and it’s all powered by Shopify. This means that developers, creators, and brands who are on Shopify, can sell DIRECTLY within their Roblox games. More spaces to connect with fans means more opportunities to succeed as an entrepreneur, and that is what we are powering at Shopify. See you soon on Roblox 🚀

Harley Finkelstein

365,328 views • 1 year ago

What matters most to our merchants and their customers is: choice. We make that a reality with every partnership we execute. Soon, Amazon will release an app in Shopify’s app ecosystem that will give merchants who use Amazon’s fulfillment network the choice to add Buy with Prime on Shopify’s Checkout - and it’s all processed by Shopify Payments 🚀
1:18
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What matters most to our merchants and their customers is: choice. We make that a reality with every partnership we execute. Soon, Amazon will release an app in Shopify’s app ecosystem that will give merchants who use Amazon’s fulfillment network the choice to add Buy with Prime on Shopify’s Checkout - and it’s all processed by Shopify Payments 🚀

Harley Finkelstein

534,694 views • 2 years ago

What an incredible Black Friday. Shopify merchants hit a high of $5.1 million in sales per minute and more than 30 million shoppers have purchased from a Shopify merchant today. Entrepreneurs: we see you. We see all of you. Those who are built different.
1:03
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What an incredible Black Friday. Shopify merchants hit a high of $5.1 million in sales per minute and more than 30 million shoppers have purchased from a Shopify merchant today. Entrepreneurs: we see you. We see all of you. Those who are built different.

Harley Finkelstein

121,729 views • 6 months ago

A few years ago, four guys from Montreal sent me a late-night video asking if they should move their brand to Shopify. I sent a video back and connected them to our team. Since then I've personally delivered their 10K and 1M order Milestones. Last weekend they opened their first physical store here in Montreal. Started online. Scaled it digitally. Now meeting their customers in person. Congrats Manmade, this is just the beginning.
0:26
harleyf's profile picture

A few years ago, four guys from Montreal sent me a late-night video asking if they should move their brand to Shopify. I sent a video back and connected them to our team. Since then I've personally delivered their 10K and 1M order Milestones. Last weekend they opened their first physical store here in Montreal. Started online. Scaled it digitally. Now meeting their customers in person. Congrats Manmade, this is just the beginning.

Harley Finkelstein

22,741 views • 27 days ago