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HookRate

@hookrate_ • 3,519 subscribers

AI Ads, Advertorials, Listicles & CRO for health brands across ecom, info and saas.

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double hooks crush formats you can test: - ugc hook to native podcast clip (filming laptop / tv etc) - podcast clip to google image search (‘jamie can you pull that up?’) - voiceover over b roll to cutting into the exact clip being referenced - reaction face cam to playing the original clip that caused it, foreshadowing - interview style question to cutting to real world example footage - snapchat / tv / laptop hook that switches to ugc or podcast OR whatever you want the good thing with AI is that you can bake the belief shift into a familiar format WITHIN a familiar format for your audience 🤯 the REAL good thing is that you can continue the ad script itself throughout each clip, every layer moves them forward if they trust other women’s stories then the UGC is a woman just like them if they also trust spokesperson then put that in the ad too. take them through a mini hero’s journey ‘oh that’s the clip she was talking about, makes sense’ hookception

double hooks crush formats you can test: - ugc hook to native podcast clip (filming laptop / tv etc) - podcast clip to google image search (‘jamie can you pull that up?’) - voiceover over b roll to cutting into the exact clip being referenced - reaction face cam to playing the original clip that caused it, foreshadowing - interview style question to cutting to real world example footage - snapchat / tv / laptop hook that switches to ugc or podcast OR whatever you want the good thing with AI is that you can bake the belief shift into a familiar format WITHIN a familiar format for your audience 🤯 the REAL good thing is that you can continue the ad script itself throughout each clip, every layer moves them forward if they trust other women’s stories then the UGC is a woman just like them if they also trust spokesperson then put that in the ad too. take them through a mini hero’s journey ‘oh that’s the clip she was talking about, makes sense’ hookception

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there’s a concept on the rise on tiktok / ig rn that you’re going to want to test immediately ‘choose your partner for tonight’ it’s mostly creepy stories and uncanny vibes the reason it works is because the second they commit to a character they have to find out what happens next they're going to watch the same characters appear often so there's connection to them over different videos and story lines retention is strong it's an interactive experience with a new open loop choice every few scenes “now decide if you follow or stay where you are…” it counts down while you ‘decide’ then it decides for you anyway i’ve been taking that concept and applying it to health brands ‘if you choose [path a]… you [problem]’ walk them through the timeline of what would happen if they choose X, what they already know to be true, their own interpretation said back to them the second choice appears later as what happens if you choose the other path, the outcome ‘if you had chosen [path b]… x y z happens and [outcome]’ steal this format and profit before it gets rinsed here's one we did for neuaura

there’s a concept on the rise on tiktok / ig rn that you’re going to want to test immediately ‘choose your partner for tonight’ it’s mostly creepy stories and uncanny vibes the reason it works is because the second they commit to a character they have to find out what happens next they're going to watch the same characters appear often so there's connection to them over different videos and story lines retention is strong it's an interactive experience with a new open loop choice every few scenes “now decide if you follow or stay where you are…” it counts down while you ‘decide’ then it decides for you anyway i’ve been taking that concept and applying it to health brands ‘if you choose [path a]… you [problem]’ walk them through the timeline of what would happen if they choose X, what they already know to be true, their own interpretation said back to them the second choice appears later as what happens if you choose the other path, the outcome ‘if you had chosen [path b]… x y z happens and [outcome]’ steal this format and profit before it gets rinsed here's one we did for neuaura

51,732 次观看 • 14 天前

let's see your hook rate

let's see your hook rate

67,533 次观看 • 2 个月前

let’s go bar for bar

let’s go bar for bar

28,372 次观看 • 1 个月前

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