Hypolygon

Nike x One Block Down “Reverse” Directed by GEEKFILES saffi グローバルキャンペーンのVFXをHypolygonが担当しました💥 VFX Artist：CUBE(Hypolygon) キューブニキ | Hypolygon所属 VFX Producer：AO(Hypolygon) AO This campaign video is set in a parallel universe where reality moves in reverse, reflecting a society obsessed with immediate results over meaningful progression. In this world, everything—from traffic to daily life—unfolds backward, highlighting the regressive nature of such a mindset. However, within this inverted reality, a small group of individuals stand out by moving forward in real time. These forward-thinking, rebellious minds challenge the status quo, embodying the spirit of progress and innovation. The video pays tribute to these tastemakers and free-thinkers, celebrating their ability to push boundaries and inspire action, much like the cultural impact of the Nike Air Max Plus.

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