Grant
@iamgrantowen • 6,005 subscribers
Podcaster @ The Grant Owen Podcast Nashville, TN
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He just quit. He was a primary editor for Diary of a CEO. So I asked him to tell all of his secrets for how he helps the Diary of a CEO be the number 1 podcast on YouTube. 00:00:00 Why Trailers Are Essential for Podcast Growth 00:03:30 Why Most People Are Doing Trailers Wrong 00:06:36 From Film and TV to Diary of a CEO 00:11:48 Retention Rates and What They Actually Mean 00:14:52 What Actually Makes a Podcast Good 00:17:00 Why the Guest Is 50% of Everything 00:22:59 What Makes a Great Podcast Host 00:26:31 Red Flags in Podcast Trailers 00:30:33 The Jefferson Fisher Hook Breakdown 00:34:16 The Louis Tomlinson Hook Breakdown 00:42:35 The 15 Point Checklist for the Perfect Trailer 00:45:28 The Oz Pearlman Hook (41 Second Rule) 00:48:06 The Laughter Track Hack 00:54:11 Sound Design and Visual Details 00:57:04 How to Choose Music Like a Film Director 01:00:02 Disney Imagineering Lesson 01:02:46 The Vanessa Van Edwards Hook Breakdown 01:07:02 The Kevin Hart Narrative Arc Breakdown 01:16:40 The A-B-C Storytelling Framework 01:20:13 The Easiest Win You Can Implement Right Now 01:22:36 How Diary of a CEO Uses AI
Grant207,354 views • 2 months ago
He made $240K doing something nobody wanted to do. Josh Suggs on why almost everyone who tried gave up: “The reason every person in the world isn't doing this is because it sucks. And I screamed every single day on Twitter, I'm doing this and nobody really competed with me because all the people who tried realised that it actually sucked.” (Via The Grant Owen Podcast)
Grant43,155 views • 19 days ago
I asked Dan Martell to walk me through every level of making money with AI. He gave me the most simple, practical advice I've ever heard on this subject. Level 1 - Making $0 - $100k Level 2 - Making $1m - $10m Level 3 - Building a $10m++ enterprise. 0:00 Only 5% of the World Has Ever Paid for AI 0:46 The Easiest Thing to Sell With AI Right Now 1:56 The Marcus and Sophie Framework 4:24 Theory of Constraints (Right Problem to Solve) 5:33 What Is the Number One Business Constraint 7:13 How to Leave Your Job and Go All In 8:27 Business Is Simple Find a Problem and Solve It 9:08 Stop Getting Ready to Get Ready 9:33 The Sarah Story One Text and $10K 9:53 Pull Up Your Phone and Message Your Contacts 11:05 Dan's Son Gets His First Client at $800/Month 12:41 Best Employee vs. Best Employer 13:59 What Other Services Can You Sell With AI 14:44 Sales Is Not Talking It's Asking 17:01 What to Do When You Hate Your Business 18:40 Pain and Pleasure Are the Only Two Motivators 19:13 They Haven't Made It a Must Yet 20:29 Make It a Must Not a Nice to Have 21:06 The Jen Story and the Gasping Moment 22:17 How to Find Your First 10 to 15 Clients 28:38 The Personal Brand Play 33:06 Vision Is What AI Cannot Do 34:55 Hard for Computers Easy for Humans 36:13 Level 2 Making Your First Million With AI 37:18 The Replacement Ladder Framework 37:39 Admin First Then Delivery Then Marketing 39:09 Why Marketing Is the Biggest AI Category 39:32 Why You Should Keep Sales for Yourself 40:00 Level 5 Leadership and AI Agents 41:41 What a Fully AI Systems Business Looks Like 43:13 The Gym Owner With Three Locations 46:16 Shutting Down the Company for Two Days 46:37 Teaching the Whole Team to Code in Claude 49:28 Wayne the 62 Year Old Who Made $12K a Month 52:38 I Only Share What Actually Works 53:21 Whisper Flow and Talking to Your AI 56:41 Claude Chat Claude Coworker and Claude Code 57:57 The Claude Browser Extension 58:49 Claude Code Is Not Just for Developers 1:00:06 How to Migrate Your AI Memory Across Tools 1:01:08 Level 3 $1M to $10M and the Brand Play 1:02:05 Nobody Buys AI They Buy Trust 1:03:25 Brand Is Association and Association Is Trust 1:05:12 A Million Followers Is $10M in Activated Revenue 1:07:03 How to Keep AI From Becoming Slop 1:07:42 Human in the Loop 1:08:16 The 10 80 10 Rule and Why AI Is Now the 80 1:10:01 The Team FIRED Themselves 1:11:45 Dan's Free AI Curriculum for Your Team
Grant179,524 views • 3 months ago
He sent $1,600 to the wrong person. Jeremy Haynes on the $1,600: “I sent this person $1,600. Staff said they didn’t get it. We call this random dude. I was like I just accidentally sent you 1,600 bucks. It feels like God wanted you to have this money. Don’t send it back. This guy starts crying. Bro I was just praying. I’m not going to be able to pay rent this month. This is the amount I need…” (Via The Grant Owen Podcast)
Grant20,668 views • 17 days ago
I asked Alex Garcia 🔍 how to build a top 0.1% social media team with a legitimate strategy... But this is our budget: Level 1 - $0 Level 2 - $5,000 Level 3 - $10,000 Level 4 - $50,000 Level 5 - $100,000 00:00:05 Level 1 A Personal Brand With $0 Budget 00:03:35 Skip Rate Is Your Most Important Metric 00:07:31 How to Read Your Retention Graph 00:10:13 The Best Formats When You Have No Budget 00:13:39 How to Find a Story in Your Everyday Life 00:16:15 You Should Post When You Feel Embarrassed 00:18:58 Level 2 Your First $5K Content Hire 00:23:35 How to Train a Creator (When You're Not Creative) 00:29:31 Every Moment Can Be a Story if You Shoot It Right 00:33:16 Content for Followers Not Just New Followers 00:35:54 Level 3 Scaling Content With a $10K Budget 00:40:02 Why Aesthetics Matter More Than You Think 00:45:24 How to Make Great Content With a Small Budget 00:47:19 The $10K Budget Test and Scale System 00:49:17 Level 4 World Building With a $50K Budget 00:55:46 The $50K Team Producer Set Designer and Customer Accounts 01:02:30 Organic Content Is the Nucleus of Your Brand 01:05:49 Level 5 Building an Entertainment Studio at $100K
Grant32,948 views • 1 month ago
Full conversation with Luke Alexander on the real reason he shut down his business to bootstrap an AI SaaS. 0:00 Where It Started 4:39 No Internet Rural Ohio 7:21 Leaving Home to Save His Family 9:13 Dropping Out With $500 11:08 Cold DMing His First Client 13:14 Family Responsibility and What Drives Him 16:21 Why Anxiety Doesn't Exist 19:14 Suffering Is the Only Real Skill 21:18 Shutting Down the Agency 25:30 Moving to Miami With 15K 27:08 Launching Closer Cartel 70K Month One 31:01 The Character He Had to Play 33:08 The $12K Car and the Info Meta 36:48 Idols Becoming Brothers 40:06 Retiring His Mom First Million 41:41 His Dad the Restraining Order 43:20 The Man Who Stepped In 47:15 Burnout and Losing the Passion 50:16 The Moment He Walked Away 53:28 Why Info Rewards the Wrong Behavior 56:02 Spiritual Warfare in Miami 1:04:29 Living in Alignment 1:07:56 What He Wants to Look Back On 1:12:18 Why He Built Kindo 1:17:32 The Real Moat Is Taste 1:20:03 Learning Enterprise Sales 1:23:43 Bootstrapping vs Raising 1:26:03 How Kindo Works 1:29:05 AI Will Replace Sales Reps 1:36:09 Genetics and the Real Red Pill 1:39:53 Vision at 30 1:46:13 What It Means to Be a Good Dad 1:49:46 Looking for a Unicorn in Miami 1:51:29 Final Words
Grant33,717 views • 5 months ago
I asked Oren John to walk me through what to do at every level of marketing based on a budget. Level 1: $0 - $10k Level 2: $10k - $100k Level 3: $100k - $1m Level 4: $1m++ Level 5: UNLIMITED 0:00 Level 1 Zero to $10K 2:05 Creativity Is Just Empathy 3:23 Build a Fake Feed of Your Customer 5:25 Does the Founder Have to Be on Camera 6:32 Free Attention Is the Biggest Opportunity 7:07 What $10 a Day on Meta Actually Teaches You 8:18 Test Campaign vs Scale Campaign 10:30 When to Start Scaling Your Ad Budget 13:00 Retargeting and Warm Audiences 15:00 The Creative Testing System 18:00 Level 2 $10K to $100K 21:00 Email Is Still the Best Asset You Own 24:00 SMS and Owned Channel Strategy 28:00 When to Hire Your First Marketing Person 31:00 The Metrics That Actually Matter 35:00 Affiliate and Referral Programs 38:00 Level 3 $100K to $1M 42:00 Building an Influencer Program 46:00 Seeding vs Paid Influencer Deals 50:00 How to Brief Creators Without Killing the Content 54:00 Long Term Creator Relationships 58:00 Accountability Systems for Marketing Teams 1:01:08 Level 4 Over $1M a Month 1:03:00 How to Not Lose Your Edge as You Scale 1:06:00 Let Creators Be Creative 1:09:11 Brand Awareness vs Direct Response 1:12:00 Niche Audiences and High AOV Brands 1:17:00 The Podcast Advertising Opportunity 1:20:00 CPM vs Audience Quality 1:25:37 Brand Pages Worth Studying 1:29:34 Level 5 Unlimited Budget 1:31:00 How Claude Dominated Influencer Marketing 1:32:00 Scale vs Monoculture 1:34:04 The Super Bowl Play 1:36:00 Mr Beast and the Celebrity Crossover 1:38:00 Get In Early on Rising Creators
Grant25,997 views • 4 months ago
I asked a top 0.1% YouTube Strategist (Vexian - Algorithm Alchemist) to take me from 0 to 10m subscribers. This is every level of YouTube growth. 0:00 Education vs Entertainment 1:51 The Biggest Mistake New Creators Make 2:45 You Don't Need Gear You Need Reps 3:53 The One Thing That Guarantees 1K Subs 4:58 What Is the Impression Snowball 5:54 Consistency as Compound Interest 6:57 How to Come Up With Content Ideas 7:28 Track the Top 20% in Your Niche 8:18 Reverse Engineering Titles That Work 9:06 How to Remix Without Copying 10:00 Why People Actually Watch 11:30 90 Ideas in 30 Minutes 17:29 Level 2 (1K to 10K Subscribers) 21:00 How to Hook in 3 Seconds 24:40 YouTube Is a Zero Sum Game 25:11 Collabs and the Anchor Effect 26:48 Using Bigger Creators to Grow 28:21 What Separates Creators After 100K Videos 29:41 Consistency in Amount Type and Focus 30:05 How to Know When to Quit Your Niche 31:37 What Gaming YouTube Teaches Everyone 33:31 Storytelling From Minecraft YouTubers 34:22 Mini Stories and Escalating Stakes 37:47 Level 3 (10K to 100K Subscribers) 42:00 Package Your Video Like a Movie Poster 44:00 The Pre-Post Checklist 49:00 Seven Levels of Rapper and Viral Permutations 51:05 CTAs Where to Put Them and Where Not To 53:26 Subscribers Are a Vanity Metric 55:46 Replace Ad Reads With Your Own Content 58:49 Level 4 (100K to 1M Subscribers) 59:08 What Is Impact 1:00:01 Pattern Breaking and Absurdism 1:01:15 How to Title a Podcast for Absurdism 1:02:27 Melding Interest Topics Together 1:04:36 Parasocial Reciprocity 1:05:57 The Third Thing Nobody Talks About 1:06:05 What Is Sauce 1:08:20 How Long Does 100K Actually Take 1:09:31 When to Start Outsourcing 1:12:00 Your Niche Has a Ceiling 1:21:42 The Invisible Katana and 25M Views 1:23:27 One Word Across 5 Niches and 13 Years 1:25:38 What Channels Will Hit 1M 1:29:00 Level 5 (1M to 10M Subscribers) 1:29:34 Outlier vs Presence of Mind Ideation 1:30:50 Oppenheimer Barbie and the Minecraft Movie 1:38:00 Why the Best Channels Stop Growing 1:44:41 What Happens When You Beat YouTube 1:46:18 When You Become an Idea Not a Person 1:49:48 The Two Things That Actually Matter
Grant27,674 views • 5 months ago
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