Jackson Steger
@JacksonSteger • 1,870 subscribers
Founding Director @ https://t.co/s3dyjNa1f9 Imagining and building better ways to live together
Videos
I lived in MrBeast 's makeshift city while I competed for $5 million as part of the largest game show in history. While I didn’t win the grand prize, I became convinced that creators are natural candidates to lead massive long-term living communities. Let me explain: MY BEAST CITY EXPERIENCE Beast City was complete with sports facilities, a five-story tower, a cafe, cabin-style housing for 500, and a college-style quad. Living in Beast City felt less like a high-stakes game and more like a fully-realized experimental society. It was clearly designed with communal purpose in mind - sleeping quarters were positioned along the edges, while common gathering spaces occupied the center. This layout encouraged natural interactions, chance meetings, and shared moments that felt organic, not forced. Connections formed while we ate breakfast, strategized in small groups, or played sports in between official challenges. While viewers at home watching Beast Games will remember the psychological twists, the monster trucks, and the private islands, the most enduring legacy of Beast City for the bulk of its residents will be the bonds we formed with other contestants in this Nuketown lookalike. As many would remark on Instagram or in groupchats afterwards “other people just won’t understand what it was like.” The bubble we lived in helped us become friends faster. Most folks there shared both 1) a common appreciation for Mr. Beast’s content and 2) a distinct experience participating in the games. The experience helped reinforce a hypothesis of mine: creators are extremely well positioned to lead IRL experiences that foster organic connection, make money, and help address a loneliness crisis. CREATORS SHOULD CREATE THEMED OVERNIGHT IRL EXPERIENCES 1 in 5 US adults say they feel lonely every day. This is partially because of the decline of our in-person communities. Jobs are increasingly remote. School is online. Dating is in the DMs. Our generation barely goes to church any more, but we do tune in to watch our favorite creators every week. Creators have the distribution and loyalty to create themed IRL experiences and fill them with their fans. This advantage should not be overlooked. Elsewhere on the internet, coliving communities and startup cities attempting to host IRL experiences struggle to aggregate demand. Creators don’t have that challenge. To some extent, creators already host meet ups. 💯 Jesser hosts basketball tournaments. Alexandra Botez and Andrea Botez hosted an overnight chess camp. I predict that these creator-led living experiences will get longer and support more people. It’s now very feasible that 1,000 people who follow a certain creator online could live in the same place for a whole year. Balaji has a large audience on X where he also writes extensively about tech and Network States. A single tweet he wrote in August about a three month “Network School” pop-up (more on that in another forthcoming post) generated so much demand that we filled the first cohort of 150 people instantly and built a waitlist of ~5,000 people with no other marketing. Large creators will follow suit to host IRL longterm living experiences because it can be very profitable (and fun!). If creators develop/rent a campus where housing units cost them $250-1,000/month, they can easily charge $2-4,000/month by including basic shared amenities and themed programming. Dedicated fans will pay the premium to live near a community of like-minded folks. That margin is a great business model, and I can think of a few obvious ways this could happen soon: 1) I imagine that Bryan Johnson will build a longevity-focused living community that prioritizes great sleep conditions and healthy foods. 2) Video game creators will might creating the ideal configuration for gaming with each other with e-sports arenas and gigabit internet connections. 3) Musicians can host songwriting camps and longer-term housing organized around recording studios so that they can make songs whenever genius strikes. We humans are happiest surrounded by people we admire or love. YouTubers and other creators with large, engaged audiences are best positioned to use their internet audiences to aggregate demand into themed massive living experiences that will profitably help participants feel the same belonging we all crave. If you’re a creator hoping to host a pop up city experience, let me know how I can help.
Jackson Steger261,501 görüntüleme • 1 yıl önce
Daha fazla içerik yok.