jason_swet
@jason_swet • 117,100 subscribers
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I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Visit visuals.modernartdirection.com to join the waitlist for updates and glimpses into what I’m building.
jason_swet219,900 views • 1 month ago
3 visual techniques you should have in your toolbox the next time you’re stuck on how to translate a message or idea. There’s no silver bullet. Sometimes the best are combinations. Other times, a singular technique speaks more clearly. Im hunting down the best of modern art direction. have you seen any of these used in more recently published work?
jason_swet88,600 views • 25 days ago
Three visual techniques to try in your next project. Which one would you use?
jason_swet73,800 views • 1 month ago
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
jason_swet339,500 views • 9 months ago
Add this website to your bookmarks! Super premium drag and drop mockups entirely in the browser. I love the photography. Clean. Polished. The editor couldn’t be easier to use. Check it out: ➜ @Maneken ( What other creative tools am I missing out on? Let me know in the comments 👇
jason_swet587,800 views • 2 years ago
Add “Hockney Joiner” to your art direction toolbox 🧰 There are endless ways this technique could be changed and adapted for your creative ideas - but my challenge to you is always to trace back the visual lineage. What other work have you seen that shares DNA with panagraphy?
jason_swet50,900 views • 7 months ago
Big ideas are a powerful way to organize and inspire massive brand campaigns, projects, and platforms. In my bootcamp i teach you how to develop and art direct your own big ideas. It’s an important skill for creatives who want to think more conceptually and lead at a higher level. 🚨 PS. Enrollment for NEXT Art Director is live today! Enroll now! #soccertiktok #football #globalfootball
jason_swet32,700 views • 5 months ago
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